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Avanan vs Virtru Data Protection Gateway comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Avanan
Ranking in Data Loss Prevention (DLP)
28th
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
18
Ranking in other categories
Email Security (16th)
Virtru Data Protection Gateway
Ranking in Data Loss Prevention (DLP)
50th
Average Rating
8.6
Reviews Sentiment
8.4
Number of Reviews
2
Ranking in other categories
Secure Web Gateways (SWG) (60th)
 

Mindshare comparison

As of January 2026, in the Data Loss Prevention (DLP) category, the mindshare of Avanan is 1.2%, down from 1.3% compared to the previous year. The mindshare of Virtru Data Protection Gateway is 0.6%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Loss Prevention (DLP) Market Share Distribution
ProductMarket Share (%)
Avanan1.2%
Virtru Data Protection Gateway0.6%
Other98.2%
Data Loss Prevention (DLP)
 

Featured Reviews

Robert Melendez - PeerSpot reviewer
Vice President Information Technology at Makeready
Enhances email security and has a very simple and easy-to-use UI
Spam protection is the most valuable feature. We have implemented the tool to enhance our email security. It helps prevent phishing attacks. The anomaly detection capabilities are baked into the security platform. The product integrates wonderfully with Microsoft 365. It's built right on a cloud platform and works almost natively. The solution has a very simple and easy-to-use UI. The tool appears extremely powerful and has a good solid feature set. It catches things that are bad for my environment. The user interface is good the way it is. If the solution continues down that path, I see no problems with the way it is going. It feels like a mature product.
MP
Software Developer at Minisoft
Secure email workflows have reduced manual steps and now protect sensitive data effortlessly
The best features Virtru Data Protection Gateway offers are email encryption, application email encryption, email DLP, and email gateway. Email encryption has made the biggest impact for my team because it adds an extra layer of security. Email encryption allows us to encrypt emails without installing or exchanging keys with the recipient; we can have the sender manually encrypt the email, or based on keywords in the email, we suggest the user encrypt the email, or we auto-encrypt the email with ease. I also appreciate the DLP feature because it helps us gain DLP capabilities in a simple and straightforward way. Virtru Data Protection Gateway has positively impacted my organization by providing better security. Better security has meant ensuring customer sensitive information is well protected and secured for my organization; we have noticed fewer incidents, improved compliance, and it saves approximately 50 hours a month by enabling us to eliminate manual work and reduce several daily workflow steps for our representatives.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Avanan is its effectiveness. When scanning incoming emails for threats it can in an automated fashion, quarantine suspicious attachments."
"Spam protection is the most valuable feature."
"The ease of installation and the AI capacity of the product are valuable."
"If we look at four to five years ago, we had close to six or eight people click a link in an email per month. Now, we are probably down to about five or six clicks a year, if not less."
"Avanan is a stable software. My company hasn't faced any issues, bugs, or problems with the performance of Avanan."
"The threat detection tools enable us to ascertain malware and phishing messages across the email network infrastructure."
"The program has reduced the dangers related to phishing, malware, ransomware, and other vulnerabilities."
"When we don't understand some functionalities, the customer support staff responds fast to our calls and provides immediate action."
"I truly value this platform because it provides and safeguards my data, our data, and our client's data, making it an effortless email encryption solution with a seamless Gmail integration tool."
"Virtru Data Protection Gateway has positively impacted my organization by providing better security; better security has meant ensuring customer sensitive information is well protected and secured for my organization, we have noticed fewer incidents, improved compliance, and it saves approximately 50 hours a month by enabling us to eliminate manual work and reduce several daily workflow steps for our representatives."
 

Cons

"The customer service team could come up with clear tutorials on how to use this platform to help new teams."
"They should come up with a mobile application so that it can be more flexible."
"It should also offer a quick backup in case any email is wrongly quarantined or deleted to ensure no data loss."
"It is complicated for new users unfamiliar with the modern cloud networking infrastructure."
"The system could be designed to give corporate emails first priority due to demands."
"The cost can be reviewed to enable SMEs to acquire it and enjoy great security features."
"The user experience must be improved."
"Familiarization with performance for new teams may take a long time."
"One area that Virtru Data Protection Gateway should improve is that I sometimes experience problems when using a different browser or when I have to switch computers."
"One area in which I believe Virtru Data Protection Gateway should improve is the native Google Docs file encryption."
 

Pricing and Cost Advice

"The pricing of Avanan is reasonable."
"Avanan’s price is comparable to Barracuda."
"The product is not the cheapest in the market."
"Having the flexibility and modeling to do the pricing that best fits the needs of the organization is incredibly ideal. That is what Avanan does. They know exactly how many users are using it, etc. We can tune the invoicing associated with how we are using the product so we can charge it back to the shows appropriately."
"Good pricing arrangement as an SaaS offering."
Information not available
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Financial Services Firm
8%
Construction Company
7%
Manufacturing Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise8
Large Enterprise6
No data available
 

Questions from the Community

What do you like most about Avanan?
Spam protection is the most valuable feature.
What needs improvement with Avanan?
Avanan doesn't cover certain tool segments. Barracuda provides backup and retention of emails and Microsoft 365’s backup and retention services. I've brought this up with the vendor. They told me t...
Ask a question
Earn 20 points
 

Overview

 

Sample Customers

Bethel School District, ServiceSource, Capital Caring
Verizon, Maryland, we work, Brown
Find out what your peers are saying about Microsoft, Forcepoint, Broadcom and others in Data Loss Prevention (DLP). Updated: January 2026.
881,114 professionals have used our research since 2012.