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AtScale Adaptive Analytics (A3) vs MicroStrategy comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in BI (Business Intelligence) Tools
44th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), Data Governance (41st), BI on Hadoop (1st)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
Embedded BI (5th)
 

Mindshare comparison

As of October 2026, in the BI (Business Intelligence) Tools category, the mindshare of AtScale Adaptive Analytics (A3) is 0.5%, down from 0.5% compared to the previous year. The mindshare of MicroStrategy is 1.3%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.3%
AtScale Adaptive Analytics (A3)0.5%
Other98.2%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"We enjoy a high level of expertise from technical support."
"MicroStrategy's multilarity and the range of features which it comes with makes it a key building block of our entire data value chain, starting from the production of data, where you could essentially use the transactions services to become your app that generates the data through to data blending and data wrangling, which handles most of your cleansing and cleaning up of the data."
"The most valuable features are the Visual Insights and the visualizations."
"The simplicity of MicroStrategy is what I like the most; it is very user-friendly and more simple than other solutions, from file creation to using the tool, generating reports, and making changes."
"It has landing pages, and that makes life easy for exhibiting things."
"The most valuable features are ad hoc reporting and the ability to create dashboards."
"We are embedding multimedia content in our apps... You can embed streaming video from websites, or you can host the video files on your internal media servers. The video is clear, absolutely."
"We switched because MicroStrategy is the most-advanced and feature-rich tool."
 

Cons

"The organization of the icons is not saved across users."
"There was an issue with the incremental aggregation not working as indicated."
"The product was not able to meet our 10 second refresh requirements."
"But beyond that, with MicroStrategy you're still limited to a single server, and to really crunch through a lot of data you need to parallel, across servers."
"The UI seems klutzy with its manual entry."
"When we come to them with a problem, they might know more of a generalized solution, but not one targeted to our industry."
"Transaction Services is a new field which allows users to have interaction with the databases. I am pretty sure MicroStrategy has improvements lined up in this section."
"I am not really a great fan of tech support, because my project's issues didn't get solved or the response was not quick."
"And yes, it will cost you."
"The self-service BI part of the tool, Visual Insights, which is designed to provide the business the ability to create interactive dashboard using visualization, is not very great."
"Exporting to PDF is a major pain point in the dashboarding/self-serve area. Alignment and colours are not maintained."
 

Pricing and Cost Advice

Information not available
"They offer yearly as well as perpetual licenses."
"The pricing list itself is not publicly accessible, so it's a bit opaque."
"It would be nice if there was a sticker price that says, "This software costs this amount of money." But I think that's just indicative of all software vendors. A lot of people are in it to make money, commissions, so it's just the nature of the business. But I would like to see more transparency, more equality, on pricing. Some people get better deals than others, I think."
"Now, the price is high."
"​They gave us a good deal.​"
"The licensing is a bit high per user."
"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Comms Service Provider
15%
Healthcare Company
13%
Manufacturing Company
11%
Construction Company
10%
Financial Services Firm
14%
Outsourcing Company
11%
Construction Company
10%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Also Known As

AtScale, AtScale Intelligence Platform
No data available
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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