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AtScale Adaptive Analytics (A3) vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in BI (Business Intelligence) Tools
38th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (6th), Data Governance (39th), BI on Hadoop (2nd)
MicroStrategy
Ranking in BI (Business Intelligence) Tools
12th
Average Rating
8.2
Reviews Sentiment
6.5
Number of Reviews
161
Ranking in other categories
Embedded BI (4th)
 

Mindshare comparison

As of October 2025, in the BI (Business Intelligence) Tools category, the mindshare of AtScale Adaptive Analytics (A3) is 0.5%, up from 0.3% compared to the previous year. The mindshare of MicroStrategy is 2.0%, down from 3.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
MicroStrategy2.0%
AtScale Adaptive Analytics (A3)0.5%
Other97.5%
BI (Business Intelligence) Tools
 

Featured Reviews

it_user822762 - PeerSpot reviewer
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AJIN S L - PeerSpot reviewer
Experience has shown effective features for analysis, but needs interface improvements
The most effective features of MicroStrategy for data analysis are those that cater to user needs. However, I find Power BI to be more useful when comparing some features, but my company does not choose Power BI due to certain code restrictions. The MicroStrategy interface is not as good as Power BI, especially concerning the user-friendly aspects.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"I haven't come across any bugs."
"Scalability is fantastic. It can go from a small operation up to a gigantic operation. ​"
"The solution is ideal for enterprise-level companies or corporations."
"We have ramped up user adoption."
"It has had a direct impact on bottomline improvements."
"It helps all the store managers and supply chain people to obtain a view of the data and plan the next week, the next month, quarters, and so on."
"Cube performance and easy integration with third-party tools/products, are valuable features."
"It is always nice to have one solution in a single platform. You can do pretty much everything, instead of having to get a little bit here or a little bit there."
 

Cons

"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"There was an issue with the incremental aggregation not working as indicated."
"We have the mobile server. We have not used it. That is because the people on our team have not been trained on it yet, but that is something that we want to do."
"From a stability standpoint, from MicroStrategy, I would say it's fairly consistent. I would give it a "B" because there are times where we have issues that are just inexplicable. They go away and then we have no resolution. To me, that's not acceptable. There are just times where our users can't access things and we're not sure why, and that's a problem to me."
"Something I would be interested in is more visualizations, because right now we use SDK to create some. If there were more out-of-the-box options, we would be happy with that."
"I don't think that they will, but I'd like to see parallel processing, scalable parallel processing."
"I think they're still lacking on customer service. I think historically, MicroStrategy's customer service was a lot better than it is today."
"The areas that have room for improvement in MicroStrategy are mainly related to building additional tools. Specifically, the embedding process has been a bit of a struggle."
"Scalability is something which will need to be improved when it goes to a bigger audience."
"If you do not learn the ins or outs, it can be a difficult tool to use. You could do a PoC and get enough out of it to be able to use it. However, when it comes to administering it, you definitely need the training.​"
 

Pricing and Cost Advice

Information not available
"We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
"The price was good. We have had great support along the way."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
"It would be nice if there was a sticker price that says, "This software costs this amount of money." But I think that's just indicative of all software vendors. A lot of people are in it to make money, commissions, so it's just the nature of the business. But I would like to see more transparency, more equality, on pricing. Some people get better deals than others, I think."
"The solution’s licensing cost is expensive."
"The pricing for MicroStrategy is always on the higher side. They should seriously start thinking about their pricing and licensing strategy."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
20%
Healthcare Company
12%
Manufacturing Company
11%
Media Company
9%
Financial Services Firm
14%
Computer Software Company
10%
Retailer
8%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise99
 

Questions from the Community

Ask a question
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What do you like most about MicroStrategy?
The stability of the product is good.
What is your experience regarding pricing and costs for MicroStrategy?
For larger businesses, I think the pricing is logical, but for smaller companies, it can be a bit costly.
What needs improvement with MicroStrategy?
Areas of MicroStrategy that have room for improvement include pricing because it is costly. Organizations that are well-established and have more money can afford MicroStrategy, but startups and mi...
 

Also Known As

AtScale, AtScale Intelligence Platform
No data available
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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