Astute Social combines social listening, analytics, publishing, audience engagement, and ad management into a single platform. The software uses natural language processing and sentiment analysis to discern which posts are "noise" and which posts merit your attention.
Astute Social integrates with Astute's CRM, ePowerCenter, and other third-party CRM systems to enable customer service agents to provide social care using the same interface as traditional channels. Customers receive a response through their preferred channel, and interactions are tracked in the CRM. This creates a consistent customer experience while making it easier for agents to manage multiple communication channels.
The social listening functionality also surfaces customer insights, market trends, and competitor activities, and uses sentiment analysis and real-time monitoring to drive customer understanding and inform product development and campaign decisions. In addition to crawling major social networks, Astute Social's auto-discovery feature alerts users to other sites where relevant brand discussions are happening.
Zoho Social is a leading platform designed for effective social media management. It empowers businesses with tools for scheduling, monitoring, and measuring social media performance, delivering a comprehensive approach to digital marketing.
With a robust set of features, Zoho Social caters to businesses seeking to streamline their social interactions. It offers intuitive analytics and management capabilities, making it a preferred choice among marketers looking to optimize their efforts. The platform's diverse tools support strategic planning and engagement, aiding in the efficient execution of marketing campaigns across social networks.
What are the key features of Zoho Social?
- Advanced Publishing Tools: Schedule and publish content with ease across multiple platforms.
- Comprehensive Analytics: Gain insights into performance metrics for informed strategy adjustments.
- Collaboration Features: Foster teamwork with tools that support coordinated social media efforts.
- Social Listening: Monitor mentions and engage with audiences proactively.
- CRM Integration: Enhance customer interactions by integrating with Zoho CRM.
What benefits are expected from using Zoho Social?
- Increased Engagement: Drive better interaction rates through optimized content delivery.
- Improved Efficiency: Save time with tools that streamline social media tasks.
- Enhanced Decision Making: Utilize data-driven insights for more effective marketing strategies.
- Stronger Brand Presence: Maintain a consistent and engaging presence on social media platforms.
Businesses across industries implement Zoho Social to streamline their digital marketing initiatives. In retail, companies use it to engage with customers and manage their online reputation. The hospitality industry benefits from enhanced visibility and customer engagement, while tech firms leverage the platform for robust online campaigns that align with fast-paced market changes.
