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Appsflyer vs Cohesity Data Cloud comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Appsflyer
Ranking in AI Data Analysis
6th
Average Rating
8.4
Number of Reviews
16
Ranking in other categories
Mobile Measurement Partner (MMP) (1st)
Cohesity Data Cloud
Ranking in AI Data Analysis
11th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
13
Ranking in other categories
Backup and Recovery (15th), Cloud Backup (16th), Data Management Platforms (DMP) (8th)
 

Mindshare comparison

As of August 2026, in the AI Data Analysis category, the mindshare of Appsflyer is 0.4%. The mindshare of Cohesity Data Cloud is 0.5%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AI Data Analysis Mindshare Distribution
ProductMindshare (%)
Appsflyer0.4%
Cohesity Data Cloud0.5%
Other99.1%
AI Data Analysis
 

Featured Reviews

ParthasarathyT - PeerSpot reviewer
Senior Infrastructure Engineer at Publicis Sapient
Attribution has enabled precise campaign decisions but pricing and support still need improvement
Pricing is a major area for improvement, as costs rise quickly as our app grows. The pricing becomes significantly expensive as event volume increases, so a clearer or more predictable pricing tier instead of a pure pay-per-event structure would be beneficial. Confusion around billing contracts is an issue, with several users feeling locked in and confused about pricing, charges, and contracts. Support is quite inconsistent, with no dedicated account managers available to resolve queries. Technically and functionally, Appsflyer looks good, but accuracy can sometimes face issues. Some users report inaccurate or inflated metrics that undermine trust, affecting the numbers recorded. We have faced this ourselves. We also experience dashboard issues occasionally, such as when the dashboard gets stuck in a loop and will not allow us to see it quickly during login, generally taking some time or requiring us to load the same page repeatedly. This happens occasionally, but Appsflyer is still a good tool.
ME
Senior Manager Advisory Services at Optimum Online (Cablevision Systems)
Has provided strong data protection and unified access while streamlining backup operations
Cohesity Data Cloud is not unique in this area. There are a couple of other vendors who are playing in the same area. They provide some sort of isolation for the protected data that makes it very difficult, almost impossible to tamper with once it is stored on the platform. One of the major issues of ransomware attacks is that they happen in the background and it is too late after being hit. Giving a hard time for bad actors to access the data provides more immunity for your data from ransomware attacks. All organizations are very interested in as-a-service model where they do not pay upfront costs, but only get the services and pay for what they use. Converting from CapEx to OpEx is the ultimate goal for any financial manager in any organization. The model uses some sort of object storage for the backup data and contents, which gives a better level of safety than the traditional file system because normally the object storage is not subject to alteration. The only concern I have with cloud implementation is that if you have a presence on-premises, trying to use the cloud may become a performance challenge. It is a perfect situation for workloads that live in the cloud. The way I design things is we should not send data across the WAN to the cloud if it is a large volume that could potentially affect performance. A cloud solution is ideal for a cloud workload from Cohesity Data Cloud perspective. It is best to have some sort of local presence of a repository to do the backup using LAN performance. Then we can always send or upload the data to the cloud without impacting the actual backup window. Support for additional platforms and the option to do multi-tier performance would be beneficial. For example, if I have three types of workloads - SAP database, Oracle database, and SQL database - each with different backup window requirements, the ability to tier performance to meet these specific needs would be perfect for the actual workload and meeting the availability requirements of each application domain. The general perception is if it is not broken, do not fix it. In most cases, organizations do not see value for security until they are hit with something bad. With ever-increasing threats and risks of ransomware and data theft, the problem is becoming more obvious. Looking at what is happening in the market and seeing organizations being hit by security threats, the level of loss of services and client dissatisfaction makes security investment worthwhile. There is no real tangible ROI for security, but considering the potential of losing data forever or having it exposed unnecessarily to the market, it is worth the investment. The bad actors and risks are always reinventing themselves, so we must reinvent our security posture.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Appsflyer acts as a centralized and only single tool for us, making it a good investment since we do not want to have any additional tools for monitoring or managing it, resulting in a good return on our investment."
"From the Appsflyer dashboard, I would say the most valuable feature I use while developing is the real-time tracking feature, which is pretty good."
"Appsflyer has positively impacted our organization by improving the particular events' properties."
"There is a very big positive impact from using Appsflyer, as implementing it gives us much clearer visibility into campaign quality and user behaviors, with a significant improvement in ROAS optimization."
"Appsflyer has positively impacted the organization by helping increase revenue and reduce user acquisition costs, allowing for more users at a cheaper cost."
"Appsflyer has positively impacted our organization by allowing us to perfect our marketing ideals informed by the analytics and metrics derived from it."
"From a programmatic perspective, Appsflyer is one of the more reliable platforms when it comes to cross-channel management."
"Since implementing Appsflyer, we have seen a 30% increase in our total app installations and a similar percentage increase in our user base and revenue."
"It has excellent integration for virtualization, which means we can easily protect VMs, virtual machines, which consists mainly of snapshot backups that are quite easy to recover."
"Now I have got one platform that is doing my backup to disc, it is doing my data protection, it is doing my cloud archive, and it is doing my NAS protection."
"Its big data and archive data features are the features that I have found most valuable, and I can use it in a big virtual environment."
"Our data center size occupancy for Cohesity appliance is reduced by 70% when we installed Cohesity."
"Cohesity Data Cloud comes with a different flavor where they provide global deduplication across multiple platforms, which provides a tremendous return on investment from a storage perspective because if you have a segment that can be deduplicated in one box and you have multiple boxes, you cannot repeat the deduplication function across different hardware."
"I rate the Cohesity Data Cloud solution a ten out of ten. It's an easy-to-use product that provides substantial value and security."
"Cohesity Data Cloud is user-friendly, and anyone can use this tool; the support is really good, especially the web support, and the dashboard and everything are good."
"The hyper-converged architecture and scalability are hugely important for growing service companies."
 

Cons

"Pricing is a major area for improvement, as costs rise quickly as our app grows."
"One improvement that Appsflyer can make is to find better ways to access aggregating raw data."
"I feel that a feature improvement would be beneficial. After performing all the user actions, we were supposed to wait a few minutes, maybe two or five, and then check Appsflyer to download it, as there is no UI or UX to display user journey actions and properties directly."
"Appsflyer could improve its documentation so that developers can implement it better."
"One area where Appsflyer can improve is suitability for small businesses."
"One challenge is attribution discrepancies; sometimes the numbers among Appsflyer, Meta, and Google internal backend events do not match, especially after iOS ATT changes."
"Many times we run into problems, and Appsflyer tech support is hard to reach."
"Appsflyer is a powerful application, but sometimes having a lot of reports and charts can become complex initially and has a learning curve to it."
"Sometimes the support team does not provide proper assistance during critical issues from the cloud end."
"It has never been touted as a tier-one storage platform, and that would be a benefit. They are currently working on solving that issue."
"The downside of Cohesity Data Cloud is that it is not supporting a legacy environment."
"The only concern I have with cloud implementation is that if you have a presence on-premises, trying to use the cloud may become a performance challenge."
"One of the worst situations occurred when the sizing team did not get the correct subscription, usage, and capacity from Cohesity."
"The initial setup can be complex, depending on the environment."
"Their documentation portal is not up to date for newer releases and I strongly recommend Cohesity to increase their efforts on the documentation portal."
"There is limited support for legacy systems, which is something that could be improved."
 

Pricing and Cost Advice

Information not available
"Regarding pricing, it's very costly and I rate it a four."
"Competing products sometimes use deceptive marketing to make their products seem a lot cheaper. Comparing apples-to-apples, DataPlatform wins out."
"It's priced properly for the market."
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Top Industries

By visitors reading reviews
Construction Company
12%
Outsourcing Company
11%
Financial Services Firm
9%
Real Estate/Law Firm
7%
Manufacturing Company
15%
Financial Services Firm
13%
Construction Company
12%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise6
Large Enterprise5
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise1
Large Enterprise7
 

Questions from the Community

What is your experience regarding pricing and costs for Appsflyer?
My experience with pricing, setup costs, and licensing is that it is quite high.
What needs improvement with Appsflyer?
Pricing is a major area for improvement, as costs rise quickly as our app grows. The pricing becomes significantly expensive as event volume increases, so a clearer or more predictable pricing tier...
What is your primary use case for Appsflyer?
I came across Appsflyer very recently, using it for three months in the business profile. We primarily use Appsflyer for measuring campaigns and targeting expertise. Appsflyer is a primary tool in ...
What is your experience regarding pricing and costs for Cohesity DataPlatform?
All organizations are very interested in as-a-service model where they do not pay upfront cost, but they only get the services and pay for what they use as they use it. Converting from CapEx to OpE...
What needs improvement with Cohesity Imanis Data?
Cohesity Data Cloud is not unique in this area. There are a couple of other vendors who are playing in the same area. They provide some sort of isolation for the protected data that makes it very d...
What is your primary use case for Cohesity Imanis Data?
I have been in a relationship with Cohesity Data Cloud for more than five years now. I have used Helios in the past.
 

Also Known As

No data available
Imanis Data, DataPlatform, Cohesity Helios
 

Overview

 

Sample Customers

Information Not Available
Navis, 1st Security Bank, Brown University, WestLotto
Find out what your peers are saying about Appsflyer vs. Cohesity Data Cloud and other solutions. Updated: June 2026.
909,725 professionals have used our research since 2012.