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Airtable vs Hive comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Airtable
Ranking in Project Management Software
12th
Average Rating
8.8
Reviews Sentiment
6.6
Number of Reviews
17
Ranking in other categories
No-Code Development Platforms (7th), Product Management Software (1st), AI Data Analysis (10th), AI Sales & Marketing (5th)
Hive
Ranking in Project Management Software
38th
Average Rating
9.0
Reviews Sentiment
7.4
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Project Management Software category, the mindshare of Airtable is 1.2%, up from 1.1% compared to the previous year. The mindshare of Hive is 0.6%, down from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Project Management Software Mindshare Distribution
ProductMindshare (%)
Airtable1.2%
Hive0.6%
Other98.2%
Project Management Software
 

Featured Reviews

Favour Emosivbe - PeerSpot reviewer
Automation Specialist at ZapWorx
Has required stronger collaboration features while still supporting complex project workflows
The best features in Airtable include the flexibility and the fact that I could create relational databases. Before I started using Airtable, I was using Excel which didn't offer these capabilities. The ability to create relationships between tables and see through what's working in other departments is great for me. I can do scripting and work on large data sets on Airtable. It makes it easy for me, as working on those data sets on Excel tends to slow me down, but on Airtable, it's much faster. I can integrate Airtable with other platforms; aside from the native integration where I can send notifications to Slack teams and messages to Gmail, I can also connect with Make.com to share data. The interface on Airtable is exceptional. Working for my clients, when a client didn't want access given to all teams, we structured that on the interface and the different teams got different access to different tables. Airtable's rich field types help in organizing complex data for my team. The advanced field types work exceptionally with features such as linking records together. I can link records from other tables and see what's happening, use the lookup field, the roll-up field, and the count field to see what's occurring in other departments and generate insights. Unlike other CRMs, data cannot enter if it's not properly structured. If I want to input an email and it's not valid, it won't allow it because it expects the data to be structured appropriately.
SS
Sr Manager at a transportation company with 10,001+ employees
Provides efficiency in metadata storage and implementation
Many applications perform similarly to Hive, offering metadata implementations. I'm looking into their advancements, such as aggregated joins and MBT joins. Hive's virtual implementations are evolving, and tools like Snowflake offer specific use case advancements. In future releases, the Bloomfilter function should be a part of Hive. Windowing functions should also be there. I would also like to see AI implementation.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The relations and multiple-choice options are the most valuable features. For example, if I have one client but multiple projects in the same client, it's much easier to map it with Airtable than if I use a Google Sheet. The relationship between interfaces is a key feature that I use very often."
"Airtable does it all with Excel database functionality, spreadsheet capabilities, automation, and visually appealing interfaces, and data insights change in real-time, making it flexible and user-friendly."
"Airtable does it all with Excel database functionality, spreadsheet capabilities, automation, and visually appealing interfaces, and data insights change in real-time, making it flexible and user-friendly."
"The scripting extension enhances the things that you can do with Airtable."
"Airtable's best feature is that it is very easy to use and very convenient."
"Airtable's ability to bring people from different teams and geographies together into say a master calendar, with complete control over who sees what when and in what format, is highly beneficial for communications organizations."
"Airtable stands out for its exceptional user-friendliness, making it accessible to users of all skill levels. Its intuitive navigation ensures a smooth experience, allowing users to easily explore and comprehend its functionalities. Moreover, Airtable offers powerful automation capabilities that enhance efficiency. One particularly advantageous aspect is the seamless linking of databases, enabling the effortless creation of relational databases. Overall, this feature has proven to be immensely valuable and has been the primary focus of my usage."
"I am impressed with the tool's continuous improvement. Every six months we get to see a completely different product. You can build a new product using no-code applications. We are able to scale up with the product."
"It excels in handling diverse data formats and is particularly beneficial for constructing a data lake for companies with mixed data types, such as videos and structured data."
"It excels in handling diverse data formats and is particularly beneficial for constructing a data lake for companies with mixed data types, such as videos and structured data."
"It is a good solution for us when it comes to metadata implementation. It's beneficial to have metadata stored in Hive."
 

Cons

"The tool has changed the syncing time between the tables which has affected our multiple systems. I would like the product to add more calls per second to the API. It also needs to improve data storage. The tool starts to have problems after having huge amounts of data."
"The product's AI feature needs improvement."
"They should allow us to duplicate the data to share it with others."
"One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized."
"The template library is huge. I have a few suggestions with respect to that. But to complete automation, I think a bit more documentation around that would be really helpful because there are a lot of features in that which common people explore them less"
"I haven't used it in a while, so I cannot really provide specific areas that need improvement."
"Some of the issues associated with the tool were related to some misunderstanding regarding the instructions mentioned in the documentation part of the product."
"Sometimes when we go through the whole projects or the sites, it gets stuck or it loads slowly."
"In future releases, I would also like to see AI implementation."
"For smaller datasets, it may not be as suitable, and its performance might not be optimal."
"For smaller datasets, it may not be as suitable, and its performance might not be optimal."
 

Pricing and Cost Advice

"The tool's pricing is based on the number of users. The product's pricing is okay for personal use. For large organizations, pricing can be a pain. As per the first-rate plan, you need to pay 10 USD per user. The next plan would cost you 20 USD per user. If you are looking for enterprise-type plans, then you need to contact the sales team."
"Airtable's pricing depends on the plan that you're on."
"The product's price is good."
"The product is a little bit expensive."
"For basic usage, Airtable is an open-source tool but if you need premium features like script automation, then you need to pay for it. As my clients provide me access after buying the subscription I do not have much knowledge about pricing."
"We are utilizing the free version of the software, which adequately meets most of our requirements. As we explore the higher-end versions, we have noticed that the primary distinctions lie in the number of records and usage limitations. However, the free version offers comprehensive functionality, and the disparity between the free and paid versions is minimal, with only a few minor differences."
"The product's price is good."
"The solution is not expensive."
"It is an open-source solution."
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Top Industries

By visitors reading reviews
Construction Company
20%
Financial Services Firm
12%
Healthcare Company
9%
Comms Service Provider
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business11
Midsize Enterprise1
Large Enterprise4
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Airtable?
I am not sure about the pricing because I believe budget discussions are handled by a different marketing team. We have a separate team that manages all those matters; we just handle the clients' d...
What needs improvement with Airtable?
One area of Airtable that I think could be improved is the automation aspect, which is vast but limited compared to tools such as GoHighLevel, where multiple triggers can be utilized. In Airtable, ...
What is your primary use case for Airtable?
My usual use case for Airtable is for CRM management, such as lead management, and also real estate project management. I also use it for project management related to events, project management, i...
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Comparisons

 

Overview

 

Sample Customers

Cole Haan, Expedia, BuzzFeed, Medium, Shopify, Box, JetBlue
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Find out what your peers are saying about Airtable vs. Hive and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.