| Product | Mindshare (%) |
|---|---|
| AdRoll Retargeting | 3.4% |
| Topsort | 1.3% |
| Other | 95.3% |
Sophisticated audience targeting and insights all along the customer journey
Appeal to your best audiences
Customers respond best to highly personalized campaigns. This could be as simple as serving people with different interests different messages or retargeting people who put items in their cart yet don’t complete their purchase. Either way, AdRoll offers options to help you target exactly who you’re looking for.
Keep customers coming back
Whether a customer has purchased from you in the past, joined your email list or visited your site, AdRoll offers targeting options to help you convert your customers and increase lifetime value.
Find your brand’s next biggest fans
Take what you know about your customers and find more like them with demographic and affinity targeting. Add contextual targeting to show up in spaces that resonate with your audience. Then, layer on our lookalike targeting to let our AI find people like the ones who are already engaging with you.
Topsort is designed to enhance advertising strategies with a programmatic bidding platform, providing real-time data solutions that maximize ad visibility and efficiency.
Topsort gives companies a competitive edge by streamlining advertising processes through its advanced programmatic tools. With real-time bidding integration, businesses can optimize ad placement, ensuring visibility to the target audience while managing costs effectively. The technology's agility allows it to adapt to market demands efficiently.
What are the key features of Topsort?Topsort is widely implemented in e-commerce, retail, and digital marketing industries, allowing companies to optimize ad spending while reaching and engaging their target customers effectively. Its technology adapts effortlessly to industry-specific requirements, ensuring that businesses across sectors can achieve their marketing goals efficiently.
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