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Adobe Workfront vs OpenText Digital Asset Management comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Workfront
Ranking in Digital Asset Management
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
42
Ranking in other categories
Project Management Software (5th)
OpenText Digital Asset Mana...
Ranking in Digital Asset Management
6th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Digital Asset Management category, the mindshare of Adobe Workfront is 5.9%, down from 9.9% compared to the previous year. The mindshare of OpenText Digital Asset Management is 4.2%, up from 4.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Asset Management Mindshare Distribution
ProductMindshare (%)
Adobe Workfront5.9%
OpenText Digital Asset Management4.2%
Other89.9%
Digital Asset Management
 

Featured Reviews

Sreenu Kumar - PeerSpot reviewer
Consultant at Deloitte USI
Experience great collaboration and integration with advanced automation features
The platform could benefit from additional customization features. The external lookup field, which allows custom API calls to fill data, is limited to two thousand results, which is insufficient for many API calls. While this was increased from two hundred based on customer demands, there is room for further improvement. The native connector currently only allows users to pick assets from AEM, but should also enable pulling content fragments that users want to link to projects or tasks. Incorporating content fragment selection in the native connector with AEM assets would be a significant enhancement. Certain regions experience latency issues when dealing with large quantities of projects, which could be improved from Adobe's side.
YasserAli - PeerSpot reviewer
Senior Presales Consultant at Merkle
This provides all-in-one media management for images and videos
The solution is not very user friendly, and if you're coming from a conventional enterprise content management background, there is a steep learning curve. I think it should make itself more discoverable to technical people and that includes the documentation which is lacking in terms of ease of use. I'd like to see some right to left languages as an additional feature. We have to integrate with third parties in order for Arabic to be recognized. It would make a big difference to have that included. It's something that a lot of the competitors are doing. OpenText is lagging in that regard. We're based in Egypt and unfortunately we're unable to implement the full functionality of the solution and get the best out of the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The tool is very user-friendly."
"Logging hours is not painful, there are several choices to input them."
"We are finding that AtTask is continuously breaking down the silos and facilitating cross-collaboration between groups and teams."
"Adobe Workfront offers a streamlined process that is more user-friendly compared to other tools in the market, providing comprehensive features with built-in integration for creative tools, addressing the pain point of creative collaboration in the content supply chain."
"Monitoring the progress of projects and tasks is very effective."
"Easy sharing within our organization of data and information about running projects."
"We had a 6 month ROI."
"Mostly, it has to do with reporting project status updates to the management team."
"This is an all-in-one media solution in terms of media management."
"It enables you to deal more easily with videos, especially if you're working with a high volume that needs cutting and editing."
 

Cons

"Reporting using charts could be improved - I currently export a few complex reports to Excel in order to create the charts that I need."
"Sometimes, new users find it a bit difficult to handle Adobe Workfront."
"As with any software, some bugs exist."
"The solution's visualization feature could be user-friendly."
"Customizing and maintaining Workfront can be very time consuming."
"More customization of the user interface would be nice."
"Some of the specific functions in the system can get a little quirky and could use some help, but those are really for unique cases and not general system functionality."
"Lots of bugs with AtTask. I had to call Help line A LOT for help."
"The solution is not very user friendly, and if you're coming from a conventional enterprise content management background, there is a steep learning curve."
"Could be more user-friendly."
 

Pricing and Cost Advice

"Speaking about pricing, I wouldn't recommend it to a smaller company because I do think the price point is higher than other solutions that can work."
"Adobe Workfront is an expensive solution."
"Adobe purchased Workfront in the past year, and they're putting work into developing the platform, so I expect the price to rise. It isn't cheap, but it's reasonable for the value it provides. It isn't Monday.com where you pick a license with a set price, and you've got a project manager."
"The pricing of Workfront is completely license based."
"We are partners with Adobe, so we get the licensing at a cheaper rate."
"The pricing is a barrier to implementation. It is expensive compared to other competitors. Speaking about licensing, they have a private manager license for $1000, which you can use for administration as well. Then they offer a worker license for $500, and then a reviewer or contributor license which is free."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Healthcare Company
10%
Manufacturing Company
10%
Construction Company
10%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise6
Large Enterprise30
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Workfront?
The per-user cost in the ultimate plan of Adobe Workfront is approximately $1,232 when purchasing 800 to 1,000 licenses. The ultimate plan includes Fusion, which is an excellent automation tool. In...
What needs improvement with Workfront?
The platform could benefit from additional customization features. The external lookup field, which allows custom API calls to fill data, is limited to two thousand results, which is insufficient f...
What is your primary use case for Workfront?
We specifically implement Adobe Workfront for other clients as Deloitte is a partner of Adobe. We work with different clients to implement Workfront and streamline marketing resource management wit...
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Also Known As

AtTask, Workfront DAM
No data available
 

Overview

 

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse
Marks & Spencer, Minneapolis Institute of Art, Argos, News UK, Rosetta Stone, Tarkett, DDR Corp., PBS
Find out what your peers are saying about Adobe, Box, Cloudinary and others in Digital Asset Management. Updated: September 2026.
914,938 professionals have used our research since 2012.