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Adobe Workfront vs OpenText Digital Asset Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 29, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Workfront
Ranking in Digital Asset Management
1st
Average Rating
8.4
Reviews Sentiment
6.6
Number of Reviews
42
Ranking in other categories
Project Management Software (4th)
OpenText Digital Asset Mana...
Ranking in Digital Asset Management
5th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Digital Asset Management category, the mindshare of Adobe Workfront is 7.0%, down from 14.3% compared to the previous year. The mindshare of OpenText Digital Asset Management is 4.8%, up from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Digital Asset Management Mindshare Distribution
ProductMindshare (%)
Adobe Workfront7.0%
OpenText Digital Asset Management4.8%
Other88.2%
Digital Asset Management
 

Featured Reviews

Chris French - PeerSpot reviewer
Manager, Enterprise Workfront Team at Capital One
Enhanced project management and automation simplify reporting and approval processes
I think that Adobe Workfront could be improved in several areas, including reporting, which I've already mentioned. There are very specific things within the custom forms that I think could be improved, such as having different labels within forms instead of system-wide. The ability to hide options in a drop-down at the custom form level instead of system-wide would be another improvement. There are times we have to create brand new fields because we need slightly different wording within the label. If we had the capability, we could easily trim down from over 1,000 custom fields to about 400 custom fields if we had the ability to have individual labels by form. So reporting is a big one, and I think there are some not huge changes needed, but improvements to custom forms and custom fields would be beneficial. My experience with reporting in Adobe Workfront so far is that the reporting could be better. The ability to report is great, but I think it is too difficult. Regarding dashboards, they are crucial to be able to pull information from different levels, but that's also a negative because it is very difficult to do that on a report. If I have issue-level data and project-level data that I need to see, with some custom coding, you can do some of it in a report, but in general, if you have a lot of that blended data between levels, you need to use a dashboard, which requires two different reports due to the difficulty in pulling data at the different levels into one thing.
YasserAli - PeerSpot reviewer
Senior Presales Consultant at Merkle
This provides all-in-one media management for images and videos
The solution is not very user friendly, and if you're coming from a conventional enterprise content management background, there is a steep learning curve. I think it should make itself more discoverable to technical people and that includes the documentation which is lacking in terms of ease of use. I'd like to see some right to left languages as an additional feature. We have to integrate with third parties in order for Arabic to be recognized. It would make a big difference to have that included. It's something that a lot of the competitors are doing. OpenText is lagging in that regard. We're based in Egypt and unfortunately we're unable to implement the full functionality of the solution and get the best out of the product.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a great tool and functions well across an organization."
"AtTask is a great project management and workflow management tool."
"One of the best things about Adobe Workfront is that we can immediately track each project, keep track of all tasks with milestones, and monitor everything effectively."
"Great software that is customisable and easy to use."
"Our customers are very happy, as we can finish their tasks and projects within the stipulated timeframe."
"The best part of Workfront is that it is a good system for large jobs as well as smaller scale projects."
"I also like Workfront's integration. The solution integrates natively with other systems. It's easy to connect Workfront to any product that has a customer service database, such as a CRM or service ticket management solution."
"The features of Adobe Workfront that I have found the most valuable so far are the data gathering capabilities through the custom forms, especially when you're in an industry where everything is so tightly monitored and audited."
"It enables you to deal more easily with videos, especially if you're working with a high volume that needs cutting and editing."
"This is an all-in-one media solution in terms of media management."
 

Cons

"Sometimes response times are longer than I would like."
"I would have to say the "Updates Tab" where comments on the projects are posted."
"Some of the specific functions in the system can get a little quirky and could use some help, but those are really for unique cases and not general system functionality."
"Workfront's reporting capabilities must be improved."
"Improving the efficiency of converting issues to projects is also essential; when converting issues to projects, users should remain on the same page rather than being redirected."
"The performance needs to be smoother, and there is room for improvement in Data Connect while writing queries and integrating with other analysis tools."
"Sometimes, new users find it a bit difficult to handle Adobe Workfront."
"Customizing and maintaining Workfront can be very time consuming."
"The solution is not very user friendly, and if you're coming from a conventional enterprise content management background, there is a steep learning curve."
"Could be more user-friendly."
 

Pricing and Cost Advice

"Adobe purchased Workfront in the past year, and they're putting work into developing the platform, so I expect the price to rise. It isn't cheap, but it's reasonable for the value it provides. It isn't Monday.com where you pick a license with a set price, and you've got a project manager."
"Adobe Workfront is an expensive solution."
"The pricing is a barrier to implementation. It is expensive compared to other competitors. Speaking about licensing, they have a private manager license for $1000, which you can use for administration as well. Then they offer a worker license for $500, and then a reviewer or contributor license which is free."
"We are partners with Adobe, so we get the licensing at a cheaper rate."
"Speaking about pricing, I wouldn't recommend it to a smaller company because I do think the price point is higher than other solutions that can work."
"The pricing of Workfront is completely license based."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Healthcare Company
12%
Manufacturing Company
8%
Retailer
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise6
Large Enterprise30
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Workfront?
The per-user cost in the ultimate plan of Adobe Workfront is approximately $1,232 when purchasing 800 to 1,000 licenses. The ultimate plan includes Fusion, which is an excellent automation tool. In...
What needs improvement with Workfront?
The platform could benefit from additional customization features. The external lookup field, which allows custom API calls to fill data, is limited to two thousand results, which is insufficient f...
What is your primary use case for Workfront?
We specifically implement Adobe Workfront for other clients as Deloitte is a partner of Adobe. We work with different clients to implement Workfront and streamline marketing resource management wit...
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Also Known As

AtTask, Workfront DAM
No data available
 

Overview

 

Sample Customers

Advance Autoparts, Emerson, Covario, Cisco, Caroma, TREK, Sapient Nitro, ATB, LexisNexis, CarPhone Warehouse
Marks & Spencer, Minneapolis Institute of Art, Argos, News UK, Rosetta Stone, Tarkett, DDR Corp., PBS
Find out what your peers are saying about Adobe, Cloudinary, Aprimo and others in Digital Asset Management. Updated: April 2026.
893,311 professionals have used our research since 2012.