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Adobe Experience Manager vs WordPress Business-Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Experience Manager
Ranking in Web Content Management
2nd
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
23
Ranking in other categories
Enterprise Content Management (8th), Enterprise Social Software (5th), Digital Experience Platforms (DXP) (1st)
WordPress Business-Enterprise
Ranking in Web Content Management
3rd
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
30
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 10.8%, down from 11.8% compared to the previous year. The mindshare of WordPress Business-Enterprise is 12.8%, down from 16.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Market Share Distribution
ProductMarket Share (%)
Adobe Experience Manager10.8%
WordPress Business-Enterprise12.8%
Other76.4%
Web Content Management
 

Featured Reviews

Thomas Becker - PeerSpot reviewer
Impressive integration of customer behavior with an easy setup and okay support
I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…
Irfani Silviana - PeerSpot reviewer
A versatile platform for web development that has helped me cater to a diverse range of clients
I appreciate the flexibility of WordPress, particularly its filter and action hooks, which allow for the development of additional features. We can build our own plugins into this. We can be creative while following our clients' requirements. For example, I recently built a custom plugin where the client wanted extra functionalities about membership, special profile pages, and a subscription system. And WordPress has helped a lot, thanks to its flexibility. I could use current plugins on the market and then modify them with my own plugin and collaborate with other existing plugins. So, WordPress has reduced a lot of work for me as a developer. With WordPress, I can achieve the functionality that I want. I don't have to do everything from scratch because a few solutions exist in the market, and I can enhance that.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."
"I like the profiling and segmentation."
"The integration of customer behavior and website setup is impressive."
"It's a complete package. You don't need to look elsewhere for digital marketing."
"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."
"It is easy to learn. You don't need to be an advanced Java developer."
"Adobe Experience Manager is pretty stable."
"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."
"It is easy to edit content using WordPress."
"It is a stable system which offers a wide variety of themes and templates."
"I like the tool's plugins."
"We use WordPress on two different websites and it solves all of our website issues."
"The best feature in WordPress is Elementor. It lets you easily create one-page landing sites."
"This program has made it possible for our company to advertise all around the country, instead of keeping it local."
"As WordPress is such a popular product, there are many designers and developers available to work on projects."
"There are so many free plugins"
 

Cons

"Many people complain about the price as it's one of the most expensive tools."
"A little bit of background knowledge of coding and website structure is required."
"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."
"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."
"Tool-wise, the Adobe Experience Manager support team is not very responsive when the user face issues in AEM as a Cloud Service."
"The solution's pricing and stability could be improved."
"The licenses are very expensive."
"The licensing model is opaque, and technical support could be improved, especially for smaller companies."
"I think that WordPress is too cool in its contact."
"WordPress needs to adapt to new technologies. It also needs to improve scalability. We don't have optimized content and plugins in the tech stack."
"I would like to have the ability to customize the whole WordPress installation. WordPress comes with a number of core features. I would love to be able to remove those I'm not using at the moment."
"Backups and moving sites could be handled better."
"The system should be more informative."
"I would recommend dumping the Gutenberg interface, as that is horrible."
"It may be useful to have a downloadable program that you could have on your desktop that allows you to create and maintain the program while offline."
"I would like to see the addition of social media integration features in WordPress."
 

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."
"It's really costly."
"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."
"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."
"I paid to have a WordPress site for two years and didn't just have a free one."
"As per my understanding, WordPress is an open-source product, owing to which there are no requirements to make any payments towards its licensing costs."
"It provides a high ROI."
"WordPress is a free CMS. Installing WordPress is free. The domain and pushing data costs money."
"WordPress can be pricey, ranging from $0 to thousands per month."
"WordPress is an open-source product, meaning it is available for free."
"Regarding pricing, we have the flexibility to utilize certain themes and plugins across multiple websites for a single one-time cost. However, there are instances where themes come with only one activation key, limiting their use to a single website. Certain plugins and themes come with a significant cost, with the least expensive theme priced at around $120. Additionally, plugins typically range from $80 to $90 per year for a subscription. Consequently, it can be considered somewhat costly in this regard. Conversely, when it comes to WordPress, there is no expenditure involved."
"WordPress is a free solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
10%
Retailer
7%
Computer Software Company
11%
University
10%
Manufacturing Company
9%
Financial Services Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise2
Large Enterprise14
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise6
Large Enterprise1
 

Questions from the Community

What do you like most about Adobe Experience Manager?
It is easy to learn. You don't need to be an advanced Java developer.
What needs improvement with Adobe Experience Manager?
Improvements could be made, though it's difficult to pinpoint because Adobe Experience Manager has been part of my world for the past several years. Many people complain about the price as it's one...
What is your primary use case for Adobe Experience Manager?
I am on the Digital Asset Management team and we coordinate projects through Workfront, tracking assets through Workfront and with Adobe Experience Manager. My use cases involve migration within Di...
What do you like most about WordPress?
The best feature of WordPress is its flexibility.
What is your experience regarding pricing and costs for WordPress?
WordPress is good with search engine optimization if you use the plugins.I use WordPress because it is an inexpensive solution for small projects.
What needs improvement with WordPress?
The area that could be improved in WordPress is the security feature. The security features need to ensure they don't rely too much on external plugins for security. WordPress needs to have its own...
 

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5
No data available
 

Overview

 

Sample Customers

Metra
TIBCO Software, Code for America, Crosswise, Essio Shower, AdLemons, Applied Geographics
Find out what your peers are saying about Adobe Experience Manager vs. WordPress Business-Enterprise and other solutions. Updated: September 2025.
871,688 professionals have used our research since 2012.