ActiveCampaign vs Keap comparison

ActiveCampaign and Keap are both solutions in the CRM category. ActiveCampaign is ranked #28 with an average rating of 9.0, while Keap is ranked #66. ActiveCampaign holds a 0.6% mindshare in CRM, compared to Keap’s 0.4% mindshare. Additionally, 100% of ActiveCampaign users are willing to recommend the solution, compared to 50% of Keap users who would recommend it.

ActiveCampaign

Read 2 ActiveCampaign reviews

1,498 Views
1,498 Comparison Views

100% willing to recommend

Keap

Read 3 Keap reviews

1,160 Views
1,148 Comparison Views

50% willing to recommend

ActiveCampaign

Keap

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Executive SummaryUpdated on Dec 19, 2024

Keap and ActiveCampaign compete in the CRM and marketing automation category, both focusing on enhancing customer engagement. ActiveCampaign generally has the upper hand due to its robust feature set highlighted in data comparisons.

Features: Keap offers client management tools like appointment scheduling, invoicing, and simple automation, making it ideal for small businesses aiming for operational efficiency. ActiveCampaign provides advanced marketing automation with features such as powerful segmentation, email marketing, and comprehensive analytics, catering to various marketing needs.

Ease of Deployment and Customer Service: ActiveCampaign is noted for its straightforward deployment and excellent customer support, offering resources for a seamless setup. While Keap provides strong support, it might require more initial effort during deployment.

Pricing and ROI: Keap is more affordable with pricing appealing to small businesses, often resulting in positive ROI. ActiveCampaign might have higher costs but offers extensive features that deliver a strong long-term ROI, making the investment worthwhile according to data comparisons.

To learn more, read our detailed ActiveCampaign vs. Keap Report (Updated: June 2026).

Buyer's Guide

ActiveCampaign vs. Keap

June 2026

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Helped 902,988 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

28th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Keap

Ranking in CRM

66th

Average Rating

7.0

Reviews Sentiment

7.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.4% compared to the previous year. The mindshare of Keap is 0.4%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
ActiveCampaign	0.6%
Keap	0.4%
Other	99.0%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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it_user370497

Director of Operations at Armada Cloud

The marketing and sales automation aspects of Infusionsoft have proved very useful.

The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."

"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"Would love to see the option to create required fields on the contact records."

"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."

"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

Information not available

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Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

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What needs improvement with ActiveCampaign?

See all answers

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

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Comparisons

Odoo vs ActiveCampaign

Compared 21% of the time

Microsoft Dynamics CRM vs ActiveCampaign

Compared 19% of the time

Data Cloud vs ActiveCampaign

Compared 13% of the time

Levitate vs ActiveCampaign

Compared 11% of the time

Vtiger CRM vs ActiveCampaign

Compared 8% of the time

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Zoho CRM vs Keap

Compared 36% of the time

Sales Creatio vs Keap

Compared 27% of the time

Data Cloud vs Keap

Compared 24% of the time

Freshsales vs Keap

Compared 5% of the time

Salesforce Sales Cloud vs Keap

Compared 4% of the time

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Product Reports

Buyer's Guide

CRM

June 2026

Download ActiveCampaign product report

Buyer's Guide

CRM

June 2026

Download Keap product report

Also Known As

No data available

Infusionsoft

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Keap is a CRM and marketing automation platform designed for small businesses, integrating a suite of tools to streamline processes and drive growth. From lead management to automated campaigns, Keap offers robust functionalities for improving efficiency.

Keap provides a comprehensive approach for businesses looking to centralize their customer interactions and automate marketing efforts. It enables users to capture leads through customizable forms and landing pages while tracking customer interactions and generating personalized marketing campaigns. The automation feature allows users to manage sales processes and customer journeys seamlessly, reducing manual workload and enhancing data analysis. This enables businesses to maintain personalized communication and efficient marketing strategies.

What are the essential features of Keap?

Contact Management: Organizes and manages customer data efficiently
Email Marketing: Automates email campaigns and personalizes content
Lead Scoring: Identifies and prioritizes potential customers based on engagement
Appointment Scheduling: Simplifies booking with an integrated calendar
E-commerce Tools: Facilitates online sales with shopping cart integration

What benefits and ROI can users expect?

Increased Efficiency: Automation reduces manual tasks, saving time
Improved Lead Conversion: Streamlined processes enhance customer engagement
Scalability: Supports business growth with scalable features
Better Customer Insights: Data analysis improves decision-making
Enhanced Customer Relationships: Personalization boosts customer satisfaction

In industries such as retail, consulting, and healthcare, Keap can be implemented to enhance customer engagement and improve operational workflows. Retail businesses can automate marketing campaigns to drive sales while consulting firms can streamline client communication and scheduling. Healthcare providers benefit from efficient appointment management and secure patient data handling, making Keap a versatile tool across sectors.

Keap

Sample Customers

Information Not Available

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group

Buyer's Guide

ActiveCampaign vs. Keap

June 2026

Free Report: ActiveCampaign vs. Keap

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