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Snowplow vs Veritas Alta Recovery Vault comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Snowplow
Ranking in AWS Marketplace
21st
Average Rating
8.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Veritas Alta Recovery Vault
Ranking in AWS Marketplace
35th
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the AWS Marketplace category, the mindshare of Snowplow is 0.2%, down from 0.8% compared to the previous year. The mindshare of Veritas Alta Recovery Vault is 0.2%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AWS Marketplace Mindshare Distribution
ProductMindshare (%)
Snowplow0.2%
Veritas Alta Recovery Vault0.2%
Other99.6%
AWS Marketplace
 

Featured Reviews

Neha Lall - PeerSpot reviewer
Product Analytics Lead at MSE Technology
Granular behavioral tracking has transformed how we understand user journeys and optimize funnels
Snowplow could be improved in a couple of areas. The Snowplow team is readily available and proactive, always jumping on calls to make changes, especially how we track consent and non-consent data for the EU market. One area of improvement could be its vast canvas, which might feel overwhelming and confusing to people who are less technical or are not sure how to best structure their data. Although Snowplow is powerful, getting value from this granular event data does require strong SQL skills and knowledge of the underlying data model. Therefore, making the data more accessible to less technical users could enhance intuitive self-service exploration, funnel visualization, and easier debugging of tracking issues, allowing product teams to gain insights without relying heavily on analysts. Snowplow could also automate most processes and implement smarter monitoring alerts for fallback. Better documentation and easier debugging when event tracking or schemas change would help, given that managing event definitions centrally can be a hassle when there is a breaking change. Having automated systems to inform users about changes in events or properties would make things smoother across teams.
Nizar Radad - PeerSpot reviewer
Head of IT Department at Qcon
Centralized email and file backups have protected long-term data and simplify user recoveries
I think Veritas Alta Recovery Vault can be improved by changing their license model and being more flexible. Currently, they are charging us for the size of the backup storage, while some other solutions claim to have unlimited backup storage. The pricing is increasing heavily. Since it is an enterprise solution, it is okay that it should be expensive, but they need to enhance their license model because they are selling only for a minimum of 1,000 Office 365 users. For a small environment, this is not applicable. Additionally, they are providing only 2TB per user, so I need to purchase extra storage since the default storage that comes with the normal user license is not enough. They need to enhance their pricing and licensing model. The issue I face with Veritas Alta Recovery Vault is that if I need to move from their service to other solutions, there is no clear idea about the grace period to migrate the backup data to another solution, and it relies only on the user. This is also one more concern; if I want to go with them and buy their solution, I need to be careful because it feels like a one-way ticket.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"On a broader level, Snowplow has brought a lot of credibility to the analysis and dashboards that I have created, with the biggest positive impact being that it gives us reliable, centralized behavioral data that teams can use consistently."
"Snowplow has impacted my organization positively, very well. For DPG Media, it is the most important data source that we have, delivering a lot of value in the company."
"Snowplow has positively impacted my organization by enabling me to see user behavior in real time."
"Snowplow is doing perfectly what it says it is doing; it meets everything it promises and develops the product all the time."
"Snowplow is excellent at what it is designed for: full control over data collection and processing, strong schema-driven tracking, and works really well with warehouse-first stacks like Google BigQuery."
"We have a lot more insight into our user behaviour and can now make the correct decisions."
"Customer trust has increased since using Veritas Alta Recovery Vault because we guarantee this data for this customer."
"Veritas Alta Recovery Vault has positively impacted my organization because in case some users left, I don't care if they delete their old archive files because I have backup for their emails or OneDrive, even SharePoint."
 

Cons

"The only issue that we had at a certain moment was that Snowplow was offering more services and asking us to pay more, but we did not use all these services."
"Maintenance overhead was high, debugging and schema management were time-consuming, and there were increasing security concerns due to it no longer being actively maintained."
"Snowplow can be improved by reducing the pricing, as it is currently too high."
"Setup is challenging because getting the pipeline infrastructure right is hard."
"One area of improvement could be its vast canvas, which might feel overwhelming and confusing to people who are less technical or are not sure how to best structure their data."
"The issue I face with Veritas Alta Recovery Vault is that if I need to move from their service to other solutions, there is no clear idea about the grace period to migrate the backup data to another solution, and it relies only on the user."
"The improvement needed for Veritas Alta Recovery Vault is to simplify multi-cloud redundancy with a single-click policy that handles cross-cloud because natively we can choose one region to replicate this data."
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Top Industries

By visitors reading reviews
Construction Company
33%
Insurance Company
27%
Outsourcing Company
9%
Comms Service Provider
7%
Construction Company
43%
Comms Service Provider
10%
Outsourcing Company
10%
Healthcare Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What needs improvement with Snowplow?
Snowplow could be improved in a couple of areas. The Snowplow team is readily available and proactive, always jumping on calls to make changes, especially how we track consent and non-consent data ...
What is your primary use case for Snowplow?
I have been using Snowplow for the past four or five years. We migrated from Google Analytics to Snowplow, and our main use case for Snowplow is for tracking events for instrumentation. We also use...
What is your experience regarding pricing and costs for Veritas Alta Recovery Vault?
My experience with pricing, setup cost, and licensing for Veritas Alta Recovery Vault is that it is the cheapest feature we can provide to our customers. It really is more than cheap to provide Ver...
What needs improvement with Veritas Alta Recovery Vault?
Veritas Alta Recovery Vault can be improved as it is a seamless tool for integration with infrastructure on-premises because you only need an API communication to send this data locally to reply to...
What is your primary use case for Veritas Alta Recovery Vault?
We are a service provider for Veritas, and we have 20 customers using Veritas Alta Recovery Vault with some main buckets installed in Brazil, São Paulo. We use long-term retention and provide a dis...
 

Overview

Find out what your peers are saying about Snowplow vs. Veritas Alta Recovery Vault and other solutions. Updated: September 2026.
915,383 professionals have used our research since 2012.