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Snowplow vs Veritas Alta Recovery Vault comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Snowplow
Ranking in AWS Marketplace
22nd
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Veritas Alta Recovery Vault
Ranking in AWS Marketplace
54th
Average Rating
9.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the AWS Marketplace category, the mindshare of Snowplow is 0.2%, down from 0.9% compared to the previous year. The mindshare of Veritas Alta Recovery Vault is 0.2%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AWS Marketplace Mindshare Distribution
ProductMindshare (%)
Snowplow0.2%
Veritas Alta Recovery Vault0.2%
Other99.6%
AWS Marketplace
 

Featured Reviews

KK
Product Owner at Karine Caimo
Data teams have gained full control over real‑time user behavior tracking for advertising insights
Snowplow offers the best features in that you are completely free to make your own data model, track the way you want to track, and control the way the data comes to Snowflake so you are the complete owner of the raw data without being forced into a certain data model. Having that level of flexibility impacts our team's work and projects as we needed quite a lot of people that were really good in Snowplow. However, from the moment that you completely understood the technical aspects, you were completely free to set up your own Snowplow environment and track the way you wanted to track and what you wanted to track, which is not possible with Google Analytics and Adobe Analytics, for example. Snowplow has impacted my organization positively, very well. For DPG Media, it is the most important data source that we have, delivering a lot of value in the company. We are making data mesh products on this data all over the company. I think for advertisement, it is really the most important source of data.
Nizar Radad - PeerSpot reviewer
Head of IT Department at Qcon
Centralized email and file backups have protected long-term data and simplify user recoveries
I think Veritas Alta Recovery Vault can be improved by changing their license model and being more flexible. Currently, they are charging us for the size of the backup storage, while some other solutions claim to have unlimited backup storage. The pricing is increasing heavily. Since it is an enterprise solution, it is okay that it should be expensive, but they need to enhance their license model because they are selling only for a minimum of 1,000 Office 365 users. For a small environment, this is not applicable. Additionally, they are providing only 2TB per user, so I need to purchase extra storage since the default storage that comes with the normal user license is not enough. They need to enhance their pricing and licensing model. The issue I face with Veritas Alta Recovery Vault is that if I need to move from their service to other solutions, there is no clear idea about the grace period to migrate the backup data to another solution, and it relies only on the user. This is also one more concern; if I want to go with them and buy their solution, I need to be careful because it feels like a one-way ticket.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Snowplow is excellent at what it is designed for: full control over data collection and processing, strong schema-driven tracking, and works really well with warehouse-first stacks like Google BigQuery."
"Snowplow has impacted my organization positively, very well. For DPG Media, it is the most important data source that we have, delivering a lot of value in the company."
"Snowplow has positively impacted my organization by enabling me to see user behavior in real time."
"We have a lot more insight into our user behaviour and can now make the correct decisions."
"Snowplow is doing perfectly what it says it is doing; it meets everything it promises and develops the product all the time."
"Veritas Alta Recovery Vault has positively impacted my organization because in case some users left, I don't care if they delete their old archive files because I have backup for their emails or OneDrive, even SharePoint."
"Customer trust has increased since using Veritas Alta Recovery Vault because we guarantee this data for this customer."
 

Cons

"Maintenance overhead was high, debugging and schema management were time-consuming, and there were increasing security concerns due to it no longer being actively maintained."
"Setup is challenging because getting the pipeline infrastructure right is hard."
"The only issue that we had at a certain moment was that Snowplow was offering more services and asking us to pay more, but we did not use all these services."
"Snowplow can be improved by reducing the pricing, as it is currently too high."
"The issue I face with Veritas Alta Recovery Vault is that if I need to move from their service to other solutions, there is no clear idea about the grace period to migrate the backup data to another solution, and it relies only on the user."
"The improvement needed for Veritas Alta Recovery Vault is to simplify multi-cloud redundancy with a single-click policy that handles cross-cloud because natively we can choose one region to replicate this data."
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Top Industries

By visitors reading reviews
Construction Company
36%
Insurance Company
29%
Comms Service Provider
7%
Healthcare Company
7%
Construction Company
47%
Outsourcing Company
9%
Comms Service Provider
8%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What needs improvement with Snowplow?
The setup process is an area for improvement because getting the pipeline infrastructure right is hard.
What is your primary use case for Snowplow?
I use it for product analytics such as tracking clicks and page views, as well as providing a customer 360.
What is your experience regarding pricing and costs for Veritas Alta Recovery Vault?
My experience with pricing, setup cost, and licensing for Veritas Alta Recovery Vault is that it is the cheapest feature we can provide to our customers. It really is more than cheap to provide Ver...
What needs improvement with Veritas Alta Recovery Vault?
Veritas Alta Recovery Vault can be improved as it is a seamless tool for integration with infrastructure on-premises because you only need an API communication to send this data locally to reply to...
What is your primary use case for Veritas Alta Recovery Vault?
We are a service provider for Veritas, and we have 20 customers using Veritas Alta Recovery Vault with some main buckets installed in Brazil, São Paulo. We use long-term retention and provide a dis...
 

Overview

Find out what your peers are saying about Snowplow vs. Veritas Alta Recovery Vault and other solutions. Updated: June 2026.
909,948 professionals have used our research since 2012.