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SAS Data Management vs Segment comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAS Data Management
Ranking in Data Governance
26th
Average Rating
8.4
Reviews Sentiment
6.8
Number of Reviews
17
Ranking in other categories
Data Integration (35th), Data Quality (11th)
Segment
Ranking in Data Governance
23rd
Average Rating
8.6
Reviews Sentiment
8.2
Number of Reviews
2
Ranking in other categories
Web Analytics (6th), Customer Data Platforms (CDP) (1st)
 

Mindshare comparison

As of May 2025, in the Data Governance category, the mindshare of SAS Data Management is 0.8%, down from 0.9% compared to the previous year. The mindshare of Segment is 0.1%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Vivek Trivedi - PeerSpot reviewer
Has robust data governance capabilities and efficient financial alerting features
The platform's robust data governance capabilities ensure strong compliance with regulatory standards. Our dedicated data governance team is responsible for setting policies and monitoring data access and usage. Additionally, we have a Data Protection Officer (DPO) and an independent InfoSec team that work together to enforce these policies. This multi-layered approach ensures that data governance is effectively managed and compliant with all necessary regulations. It is integrated with SQL and Power BI servers for executive management dashboard reporting. This integration supports comprehensive data analysis and reporting needs, which was a key factor in our decision. The value of using vCenter lies in its comprehensive data infrastructure management. It significantly enhances our reporting, day-to-day decision-making, and analytics capabilities. Integrating SaaS with vCenter adds value by streamlining key functions and improving overall organizational efficiency. The solution can be considered expensive, particularly due to infrastructure, maintenance, and ownership costs. The long-term savings and efficiencies gained from using vCenter can justify the investment for large organizations. However, the high costs might not be justifiable for smaller organizations with less data and fewer resources. Conducting a thorough cost-benefit analysis based on the organization's specific needs and scale is recommended. I rate it an eight.
VikasAgarwal - PeerSpot reviewer
Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations
The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well if they fit your needs, but if you need something custom, you can't rely on the SDKs and have to use recipes. And using those recipes extensively isn't ideal. For example, we were getting leads from the D2C application, sending them to Segment, and then from Segment to HubSpot. If Segment could mimic HubSpot's API, we could leverage HubSpot's SDK capabilities even through Segment. But Segment's API is generic, so it doesn't do anything tailored to HubSpot. As a product designer, I know that would be hard to accomplish anyway. It's not a criticism, because I would probably design it the same way. But as a consumer, I don't care how it's designed; I care if it fits my use case. If not, how much effort will it take to make it work? That was the challenging part. It took a lot of time to integrate Segment and make it communicate with HubSpot in a certain way. So, the challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations. From my experience, it's mostly fine. It could benefit from more customization capabilities. The product itself is good, but it would be awesome if it allowed you to write your own extensions to augment the CDP's capabilities. And another suggestion. It's not about a missing feature, but rather something Segment is doing that I personally don't think a CDP should do. It's like a mobile phone you use for watching videos, listening to music, and making calls. But to be a good mobile phone, you need to be the best at making and receiving calls, and texting. Everything else is a distraction. Instead of optimizing for those distractions, you should solidify the basics. To illustrate this, Segment has many capabilities that overlap with things like CRMs, campaign management systems, tracking systems, and so on. These capabilities can give a small startup a real kick-start, but as you scale, the capabilities other than the core CDP features don't scale as well. For example, it does campaign management, but it's not really a full-fledged campaign management system. When you're starting out, it's fine, it's great, it fits almost all your use cases. But as you grow from a two-person organization to a 300-person organization, you'll have to deal with more complexity. You'll likely need to look for a dedicated campaign management system and integrate it with Segment. Now, if you've been using Segment's campaign management for a long time, moving that part to a different system will be a roadblock.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"If you compare it to SQL, the memory and development times are very quick."
"In terms of which features I have found most valuable, I would say the importing and exporting features. Additionally, the data sorting, categorizing and summarizing features, especially how it can summarize based on categories. These are the key features."
"The platform's robust data governance capabilities ensure strong compliance with regulatory standards."
"The tool is reliable, quick, and powerful."
"I am impressed with the tool's ability to customize."
"Its robustness is valuable. It is a full-fledged suite. We have a data warehouse model, and there are also a lot of data quality management tools. The repository and all other tools are there. So, it is a full package in terms of reporting tools."
"I find the solution to be very stable."
"The solution is very stable. We haven't faced any issues with glitches or bugs. We haven't had any crashes."
"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."
 

Cons

"I would like the tool to include the ability to automate the modifications of the integrations."
"With SAS Data Management, you have to purchase an external driver, configure all of the tables for all of the data that you will extract from Salesforce. It's not a straightforward process."
"There is significant room for improvement, especially with regard to using a hybrid approach that involves both CAS and persistent storage."
"We implemented it a while ago, and we are trying to improve the data delivery performance. We are looking into how to get faster and automated reporting. We would need better designs and workflows."
"We find we often have to go back and re-train users when there are changes made to the solution because the changes are not intuitive."
"Integration and cloud migration are areas where we see potential for improvement."
"The solution is quite expensive and hard to install/configure."
"The pricing of the solution needs to be improved. They need to work to make it more affordable."
"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."
 

Pricing and Cost Advice

"The tool is a bit expensive."
"The solution is expensive."
"The licensing model for vCenter is a perpetual license with yearly payments."
"While it is even free for personal use on the cloud, it can be expensive for desktop installations and enterprise use."
"The pricing was on the higher side but it wasn't excessively high."
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Top Industries

By visitors reading reviews
Financial Services Firm
30%
Computer Software Company
13%
Insurance Company
9%
Government
8%
Computer Software Company
18%
Financial Services Firm
10%
Retailer
8%
Media Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about SAS Data Management?
I am impressed with the tool's ability to customize.
What is your experience regarding pricing and costs for SAS Data Management?
The licensing model for vCenter is a perpetual license with yearly payments. This model ensures continuous updates and support while managing initial setup costs.
What needs improvement with SAS Data Management?
Integration and cloud migration are areas where we see potential for improvement. A more seamless integration process and transitioning to a cloud-based environment would enhance user-friendliness ...
What do you like most about Segment?
I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort requ...
What is your experience regarding pricing and costs for Segment?
The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.
What needs improvement with Segment?
The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work we...
 

Also Known As

SAS Data Management Platform, Data Management Platform, DataFlux
Segment.io
 

Overview

 

Sample Customers

Data Management, 1-800-FLOWERS.COM, Absa, Aegon, Allianz Global Corporate & SpecialtyAusgrid, Bank of Queensland, Bell, BMC Software, Canada Post, Ceska pojistovna, Chantecler, Chubb Group of Insurance Companies, Credit Guarantee Corporation, Cr_dito y Cauci‹n, Delaware State Police, Deutsche Lufthansa, Directorate of Economics and Statistics, DSM, Enerjisa, ERGO Insurance Group, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, IAG New Zealand, iJET, Invacare, Livzon Pharmaceutical Group, Los Angeles County, Miami Herald Media Company, Netherlands Enterprise Agency, New Zealand Ministry of Health, Nippon Paper, North Carolina Office of Information Technology Services, Orlando Magic, OTP Group, PITT OHIO, Plano Independent School District, RWE Poland, Spanish Air Force, Stockholm County Council, Telus, The Travel Corporation, Transitions Optical, Triad Analytic Solutions, UNIQA, US Census Bureau, US Department of Housing and Urban Development, USDA National Agricultural Statistics Service, West Midlands Police, XS Inc., Zenith Insurance
Nokia, rdio, Bonobos, LiveNation, Atlassian
Find out what your peers are saying about SAS Data Management vs. Segment and other solutions. Updated: April 2025.
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