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PubNub vs Snowplow comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

PubNub
Ranking in AWS Marketplace
17th
Average Rating
8.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
Snowplow
Ranking in AWS Marketplace
22nd
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the AWS Marketplace category, the mindshare of PubNub is 0.2%, down from 0.4% compared to the previous year. The mindshare of Snowplow is 0.2%, down from 0.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AWS Marketplace Mindshare Distribution
ProductMindshare (%)
PubNub0.2%
Snowplow0.2%
Other99.6%
AWS Marketplace
 

Featured Reviews

Kirtishil Patil - PeerSpot reviewer
Senior Frontend Developer at Globant
Real-time chat has boosted one-to-one messaging and user engagement in my mobile projects
The best features PubNub offers, in my opinion, are one-to-one chat, as I mentioned in my review, and the great SDK documentation which allows for easy integration that does not take much time. Setting up channels, message listeners, tracking user status to determine whether users are online or offline, and ensuring reliable message delivery are all great features. I find myself relying on all three of those features the most because the presence tracking is great, the delivery speed is superb compared to other SDKs, and the user status updates immediately pop up, which is significant. The integration is very easy, so any new developers can easily understand the integration process thanks to the clear documentation. PubNub has positively impacted my organization as I have received numerous reviews and feedback stating that the chat works much faster and cleaner, and everyone appreciates it, saying it feels powerful. After implementing PubNub, I noticed positive outcomes such as client feedback acknowledging that they enjoyed the chat features and found them much faster than in other applications, which I believe is very positive feedback for any organization.
KK
Product Owner at Karine Caimo
Data teams have gained full control over real‑time user behavior tracking for advertising insights
Snowplow offers the best features in that you are completely free to make your own data model, track the way you want to track, and control the way the data comes to Snowflake so you are the complete owner of the raw data without being forced into a certain data model. Having that level of flexibility impacts our team's work and projects as we needed quite a lot of people that were really good in Snowplow. However, from the moment that you completely understood the technical aspects, you were completely free to set up your own Snowplow environment and track the way you wanted to track and what you wanted to track, which is not possible with Google Analytics and Adobe Analytics, for example. Snowplow has impacted my organization positively, very well. For DPG Media, it is the most important data source that we have, delivering a lot of value in the company. We are making data mesh products on this data all over the company. I think for advertisement, it is really the most important source of data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The speed and efficiency of PubNub, which helps transfer data in real-time with very low latency, received positive feedback from our customers."
"If we had implemented all of this on our own, we would have had to hire at least 50 more employees for that, so we are very happy with PubNub and we have saved a lot of time."
"PubNub has positively impacted my organization as I have received numerous reviews and feedback stating that the chat works much faster and cleaner, and everyone appreciates it, saying it feels powerful."
"PubNub saves development time because we do not have to create a complete chat backend and frontend from scratch, enabling a plug-and-play approach that saves time, effort, and money for the company."
"PubNub's push notification and chat features stand out because of ease of use and very easy integration within our application."
"PubNub has positively impacted my organization by reducing implementation time and developers' work, making it very easy to implement and enabling fast development that has reduced the developers' time by 40-50%."
"Snowplow is excellent at what it is designed for: full control over data collection and processing, strong schema-driven tracking, and works really well with warehouse-first stacks like Google BigQuery."
"We have a lot more insight into our user behaviour and can now make the correct decisions."
"Snowplow is doing perfectly what it says it is doing; it meets everything it promises and develops the product all the time."
"Snowplow has impacted my organization positively, very well. For DPG Media, it is the most important data source that we have, delivering a lot of value in the company."
"Snowplow has positively impacted my organization by enabling me to see user behavior in real time."
 

Cons

"Since PubNub is a paid library, it may not be useful for everyone."
"Regarding customer support from PubNub, around six years ago, we did not receive good support."
"The reliability of PubNub is really good, but occasionally we face issues where users complain about messages or push notifications not being delivered within a short period of time, as it occasionally takes longer, which could be due to outages."
"I gave PubNub a rating of nine out of ten because of the many features discussed, but I deducted one point because the cost increases with scale."
"I believe PubNub can improve in terms of pricing transparency, as I previously mentioned, since that is the only thing I think should be improved because for smaller projects or startups, estimating scaling costs can be challenging."
"Most of the time there are some instances at the load peak hours or sometimes payload is missed by the application or SDK at the SDK level."
"The only issue that we had at a certain moment was that Snowplow was offering more services and asking us to pay more, but we did not use all these services."
"Snowplow can be improved by reducing the pricing, as it is currently too high."
"Setup is challenging because getting the pipeline infrastructure right is hard."
"Maintenance overhead was high, debugging and schema management were time-consuming, and there were increasing security concerns due to it no longer being actively maintained."
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Top Industries

By visitors reading reviews
Construction Company
38%
Manufacturing Company
14%
Comms Service Provider
9%
Outsourcing Company
8%
Construction Company
36%
Insurance Company
29%
Comms Service Provider
7%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for PubNub?
The setup cost is very low. Regarding pricing, when the data scales, the pricing increases gradually, but PubNub does not charge much in the initial phase.
What needs improvement with PubNub?
The subscription and the SDK part can be improved. If the client is offline and the application is killed, and the user comes back again, sometimes the subscription to the channel is missed, so tha...
What is your primary use case for PubNub?
We are mostly using PubNub for payload sending and for live chat. We are a mobile-based application with an admin side, so it's a live chat application. Whenever a user comes online or offline or s...
What needs improvement with Snowplow?
The setup process is an area for improvement because getting the pipeline infrastructure right is hard.
What is your primary use case for Snowplow?
I use it for product analytics such as tracking clicks and page views, as well as providing a customer 360.
 

Comparisons

 

Overview

Find out what your peers are saying about PubNub vs. Snowplow and other solutions. Updated: June 2026.
909,948 professionals have used our research since 2012.