

| Product | Market Share (%) |
|---|---|
| UserTesting Human Insights Platform | 34.6% |
| Optimal Workshop | 13.5% |
| Other | 51.9% |
Our user research platform allows you to test, benchmark and make evidence-based design decisions. Great user experiences come from great user research.
Better experiences for your team
Optimal Workshop lets you and your team build better experiences together.
Better experiences for you:
Understand customer behavior patterns and improve your product.
Better experiences for your users
Collect and make sense of quantitative and qualitative data easily — to make designs that match the intent of your users. No more lost customers.
UserTesting Human Insights Platform streamlines the process of gathering customer feedback, enabling companies to make data-driven decisions. It focuses on connecting brands to real user experiences, enhancing product development and marketing strategies.
Designed for businesses aiming to improve customer experiences, UserTesting Human Insights Platform provides a comprehensive approach to understanding user behavior. It offers tools for capturing video feedback, providing a clear and authentic view of user interactions. The platform helps identify pain points and opportunities for improvement, driving business success.
What are the key features of UserTesting Human Insights Platform?UserTesting Human Insights Platform is popular in industries such as retail, finance, and technology. In retail, it helps brands understand shopping behaviors, enabling more effective marketing strategies. Financial services use it to ensure customer trust by refining digital experiences. In technology, it assists in optimizing user interfaces for higher engagement.
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