NetApp Cloud Backup vs Own Data Platform comparison

NetApp and Own are both solutions in the Backup and Recovery category. NetApp is ranked #31 with an average rating of 9.0, while Own is ranked #39 with an average rating of 9.0. NetApp holds a 0.7% mindshare in BRS, compared to Own’s 0.6% mindshare. Additionally, 100% of NetApp users are willing to recommend the solution, compared to 100% of Own users who would recommend it.

NetApp Cloud Backup

Read 4 NetApp Cloud Backup reviews

1,560 Views
1,092 Comparison Views

100% willing to recommend

Own Data Platform

Read 2 Own Data Platform reviews

1,922 Views
1,057 Comparison Views

100% willing to recommend

NetApp Cloud Backup

Own Data Platform

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between NetApp Cloud Backup and Own Data Platform based on real PeerSpot user reviews.

Find out in this report how the two Backup and Recovery solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed NetApp Cloud Backup vs. Own Data Platform Report (Updated: March 2026).

Buyer's Guide

NetApp Cloud Backup vs. Own Data Platform

March 2026

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Helped 885,376 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

NetApp Cloud Backup

Ranking in Backup and Recovery

31st

Average Rating

8.0

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

Deduplication Software (9th), Disk Based Backup Systems (5th), Cloud Backup (34th), Cloud Storage Gateways (6th)

Own Data Platform

Ranking in Backup and Recovery

39th

Average Rating

9.0

Reviews Sentiment

7.4

Number of Reviews

Ranking in other categories

Database Security (5th), SaaS Backup (14th), Application Testing Services (2nd)

Mindshare comparison

As of March 2026, in the Backup and Recovery category, the mindshare of NetApp Cloud Backup is 0.7%, up from 0.2% compared to the previous year. The mindshare of Own Data Platform is 0.6%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Backup and Recovery Mindshare Distribution
Product	Mindshare (%)
NetApp Cloud Backup	0.7%
Own Data Platform	0.6%
Other	98.7%

Backup and Recovery

Featured Reviews

Mircea Sandu

Solutions Architect at SC PROSERVICECORP SRL

Offers protection and does scanning of the data in the storage

NetApp has a nasty way of dealing with the license for the product's on-premises virtual NetApp appliance that you need in your whole architecture, and it is not directly linked to NetApp Cloud Backup. It is not a feature that I want to change in NetApp Cloud Backup because the cloud backup service is architectured in a way that makes it available to users, so it looks pretty good to me. When you go to the other side, you can see what you want to have on-premises for the main side in order to have backup in the cloud via NetApp Cloud Backup. With the on-premises part, you need to have either a physical NetApp or a virtual NetApp. You only have two options for primary storage from the network. In the physical cases, it is pretty straightforward as you have pricing and something like a grid with your NetApp. The sales representatives explain how much it will cost you to have some physical NetApp storage based on performance, types, and so on. The support contracts are for three or five years. When it comes to the virtual NetApp, you can run on top of an existing VMware tool or a recent cluster; it gets nasty because they do not let you change the licensed server. Once you deploy a virtual NetApp with a licensed server that you have on-premises, you migrate off from that, but NetApp does not let you change the licensed server, which should be really simple.

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Divaker Singh

Salesforce Consultant at Girikon LLCGirikon

Efficient data management with robust restore feature and room for improved anonymization

We manage the customizing and seeding parts for our customers, using Own Data Platform to provide backup and recovery services. We work with exhibition companies that regularly expand their operations Own Data Platform provides a comprehensive backup and recovery solution, allowing us to manage…

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One feature that works well for us is that the Cloud Manager is a completely agentless solution. There's a similar dashboard on both the versions for on-premises and the cloud, and with reference to the Cloud Manager, it's a little faster because there's nothing to be installed as such. Being agentless, it doesn't require any agent to be deployed on the targets where the backups are triggered."

"I rate the scalability a ten out of ten...It has a great impact on our business because we have the infrastructure deployed globally on four continents around the world."

"NetApp Cloud Backup performance is good and they have beneficial technology."

"One feature that works well for us is that the Cloud Manager is a completely agentless solution."

"Scalability is very good."

"NetApp Cloud Backup performance is good and they have beneficial technology."

"NetApp is our go-to storage platform because of its flexibility, adaptability, and the different types of protocols it provides."

"The reliable backup and restoring of the Salesforce data is the most valuable feature."

"The most valuable feature for our customers is the restore functionality."

Cons

"Integration and reporting could be improved."

"NetApp Cloud Backup could improve by being easier to use. Veeam solution is easier to use."

"One area that can be improved is around how we define the different KPIs. In particular, the business KPIs. I have my own in-house application for the business KPIs, so for example, with our policies around retention, which is a period of seven years, I have to read these parameters from other applications and I need them to integrate well."

"NetApp Cloud Backup could improve by being easier to use. Veeam solution is easier to use."

"There are some integration challenges when it comes to this, and I've spoken to the support team who say they have the REST APIs, but the integration still isn't going as smooth as it could be."

"NetApp has a nasty way of dealing with the license for the product's on-premises virtual NetApp appliance that you need in your whole architecture, and it is not directly linked to NetApp Cloud Backup."

"The cost of the product could be lower. The licensing fee is based on terabytes, which can add up quickly if you have a large capacity, but it can work well for both small and large customers."

"The anonymization feature can be improved."

"There is need to do the same for the other SaaS applications."

Pricing and Cost Advice

"If one is not cost-effective and ten is a highly cost-effective product, I rate the tool as a three. The tool is not so cheap."

"NetApp Cloud Backup has a subscription-based model and it is paid annually."

"Our usage depends on the number of licenses we have. On the cloud, it's a pay-to-use kind of model which suits our needs well. Once we have the Cloud Manager installed, the licensing process is okay, regardless of whether we're running backups in the cloud or on-premises. Sometimes, we have to restrict the number of users as per the contractual agreement and in this case we simply cut down on the licensing."

"Cost could be lower."

Information not available

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Top Industries

By visitors reading reviews

Manufacturing Company

14%

Construction Company

11%

Financial Services Firm

Retailer

Manufacturing Company

12%

Construction Company

11%

Financial Services Firm

10%

Healthcare Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What's the 3-2-1 data protection that NetApp Cloud Backup offers?

Hi, the 3-2-1 data protection from this product is related to a backup strategy with the same name. I'm assuming you don't know about it so I'll tell you in a few words. In its essence, this backup...

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Is NetApp Cloud Backup secure for backup?

I've just started using NetApp Cloud Backup but my initial reason behind choosing it in the first place is that they advertise their high-security approach. So basically, they give you ransomware p...

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Is NetApp Cloud Backup expensive in your opinion?

It depends on how much exactly you count as expensive. For me, NetApp Cloud Backup isn't too expensive. I say that based on the services it provides and on the way it provides them. I think it's im...

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What is your experience regarding pricing and costs for Own Data Platform?

The pricing is somewhat high, rated at an eight out of ten. However, the value provided justifies the cost compared to other tools.

See all answers

What needs improvement with Own Data Platform?

The anonymization feature can be improved. It’s currently not straightforward and often requires a technical person to operate, which can be challenging for non-technical users.

See all answers

What is your primary use case for Own Data Platform?

See all answers

Comparisons

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Compared 8% of the time

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Compared 5% of the time

Veeam Data Platform vs NetApp Cloud Backup

Compared 4% of the time

HYCU R-Cloud vs NetApp Cloud Backup

Compared 4% of the time

AWS Storage Gateway vs NetApp Cloud Backup

Compared 3% of the time

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Salesforce Backup and Restore vs Own Data Platform

Compared 10% of the time

Veeam Data Platform vs Own Data Platform

Compared 10% of the time

Commvault Cloud vs Own Data Platform

Compared 8% of the time

Rubrik vs Own Data Platform

Compared 8% of the time

GRAX vs Own Data Platform

Compared 7% of the time

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Product Reports

Buyer's Guide

Cloud Backup

March 2026

Download NetApp Cloud Backup product report

Buyer's Guide

Backup and Recovery

March 2026

Download Own Data Platform product report

Also Known As

No data available

Own Data Archiving, Own Data Security, Own Data Seeding

Overview

NetApp Cloud Backup is a fully integrated service for cloud backup and restoration. It was created to comply fully with NetApp's native data management software ONTAP, used for hybrid cloud experience. NetApp Cloud Backup is used to create backup and restoration for the protection and archiving of data, databases, and virtual machines related to the Cloud and On-Premises data in ONTAP. The way NetApp Cloud Backup works is by automatically creating block-level incremental backups. This ensures that the created backups are very fast and easy to restore. It is suitable for data protection regarding on-premises software as well as in the public cloud. NetApp Cloud Backup provides users with the ability to protect their cloud data at affordable prices and with a user-friendly interface so they don't need a lot of technical knowledge to be able to secure their cloud storage.

The copies created by NetApp Cloud Backup can be stored in the user's personal object storage in the cloud as well as on premises with StorageGRID - NetApp's storage platform. The backup copies can be restored to the original source or to a different source in Cloud Volumes ONTAP. NetApp Cloud Backup provides backups to AWS, Azure, and Google Cloud.

NetApp Cloud Backup Features

The features NetApp Cloud Backup provides include:

Data recovery: NetApp Cloud Backup provides restoration of individual files as well as full volume recovery, based on the user's needs. The data can be retrieved from a specific point in time, giving clients even more assurance that their cloud-stored data can and will be saved.
Indexed catalog: Another feature that NetApp Cloud Backup offers is a search catalog, providing multiple search criteria and the ability to locate a file across all backups.
Various archival tiers: This feature provides the ability for multi-cloud support, including top services like Google Cloud Storage Archive, Glacier Deep Archive, Amazon S3 Glacier, and Azure Archive Storage.
Encryption: End-to-end encryption allows users to feel more secure about their data.
Cloud technology features: Additional features regarding cloud technology include the options for movement from CAPEX to OPEX and mixing BYOL and PAYGO.

NetApp Cloud Backup Benefits

In addition to enhanced security and protection from malicious attacks, the advantages of using NetApp Cloud Backup include:

Aligns with the 3-2-1 backup strategy
Various levels of protection of data, including encryption and full customer control
Protection against ransomware, using different security methods
A wide variety of supported workloads, including databases, VMs, applications, NAS, and K8s

Reviews from Real Users

Abbasi P., a User at a financial services firm, likes that NetApp Cloud Backup is a completely agentless solution.

A Service Manager at a tech services company values its stability, scalability, and good technical support.

NetApp

OwnBackup offers administrators and developers peace of mind around SaaS data loss and corruption recovery. Our platform provides a comprehensive solution to backup, compare, recover, and manage large, complex SaaS-based data sets. With OwnBackup Sandbox Seeding, Development and QA teams can shorten cycles by configuring and replicating relevant test data sets to sandboxes, on demand, with just a few clicks.

Own

Sample Customers

Information Not Available

Workiva, HR Owen, Tommy Bakama, Kanshoo, NTN, Athena Health, Interlochen Center for the Arts, Arizona State University, Pauley Financial

Buyer's Guide

NetApp Cloud Backup vs. Own Data Platform

March 2026

Free Report: NetApp Cloud Backup vs. Own Data Platform

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