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Microsoft Purview Data Lifecycle Management vs Unifi comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 26, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Purview Data Life...
Ranking in Data Governance
29th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Email Archiving (11th), Document Management Software (2nd), Microsoft Security Suite (33rd)
Unifi
Ranking in Data Governance
45th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Integration (59th), Data Preparation Tools (12th)
 

Mindshare comparison

As of October 2025, in the Data Governance category, the mindshare of Microsoft Purview Data Lifecycle Management is 0.8%, up from 0.2% compared to the previous year. The mindshare of Unifi is 0.3%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Microsoft Purview Data Lifecycle Management0.8%
Unifi0.3%
Other98.9%
Data Governance
 

Featured Reviews

AnonyAdmin - PeerSpot reviewer
Provides data protection across platforms and connects to different devices
The rollout of Microsoft Purview Data Lifecycle Management is not yet complete. The goal of this implementation is to mitigate the risk of oversharing, particularly in anticipation of the broader adoption of Copilot. Purview's ability to connect to iOS, Mac, and Android devices, as well as data in other SaaS applications, is crucial. As a university with a bring-your-own-device policy, we cannot control the devices used by our diverse population of students and faculty. Therefore, an inclusive ecosystem that seamlessly integrates with various devices is essential, as we cannot enforce restrictions on specific devices or mandate particular technologies due to the open nature of our system. It is critical that Purview provides data protection across diverse cloud and platform environments, including AWS and GCP. Historically, our primary platform has been AWS, but we are increasingly expanding into Microsoft Azure. Therefore, I anticipate a future where we utilize both platforms extensively, making comprehensive data protection essential. Purview's design incorporates critical global regulations, ensuring compliance for university researchers and the institution itself with government and various regulatory requirements. Purview enhances visibility across our data estate. The new AI-powered data security features, especially the oversharing report, promise to be invaluable by providing insights into potentially overshared files and sites. This automation eliminates the need for custom scripts and manual data mining, previously necessary for identifying such issues, and ultimately saves significant development time. Purview saves time by eliminating the need for manual scripts, which can take days to run due to the volume of people and sites involved. Instead of running scripts multiple times or waiting hours for completion, Purview's built-in functionality provides immediate access to reports, streamlining the entire process.
Doug Isabelle - PeerSpot reviewer
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The automatic data labeling is compelling, and we are investigating its use."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The UI is the most valuable feature."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
"The controller makes it easy to control everything from one platform. The management is easy."
"It's easy to manage and support the user, our guests, and our customers if they have a problem."
 

Cons

"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
"There is no license. The solution is free."
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Top Industries

By visitors reading reviews
Computer Software Company
13%
Government
12%
Financial Services Firm
10%
Manufacturing Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
I am a customer and user of the tools. We are a big shop, and both the companies I work for are Microsoft Office 365 customers with over eighty thousand seats. Microsoft Purview Data Lifecycle Mana...
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Also Known As

Microsoft Information Governance, Microsoft Purview Records Management
No data available
 

Overview

 

Sample Customers

Information Not Available
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Microsoft Purview Data Lifecycle Management vs. Unifi and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.