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Microsoft Azure Object Storage vs NetApp Cloud Volumes ONTAP comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.1
Microsoft Azure Object Storage provides scalability and cost benefits, but opinions vary on its market fit and strategic value.
Sentiment score
6.7
NetApp Cloud Volumes ONTAP delivers cost savings, increased efficiency, and improved performance, reducing storage, maintenance, and power expenses.
 

Customer Service

Sentiment score
7.6
Mixed feedback for Azure support: praised for expertise, but needs faster resolutions and better service for non-premium users.
Sentiment score
7.1
NetApp Cloud Volumes ONTAP customer service is praised for expertise and responsiveness, with room for improvement in initial support.
If I want to change something on my resources or directly access it via the portal, there is not a service level agreement of 100%, and sometimes it's quite difficult to access.
 

Scalability Issues

Sentiment score
7.2
Microsoft Azure Object Storage is widely praised for its scalability, efficiently supporting large user bases and extensive data volumes.
Sentiment score
7.3
NetApp Cloud Volumes ONTAP offers scalable growth, dynamic expansion, and flexibility, though large environments face data size limitations.
The storage is very scalable, so you can effortlessly scale it.
The downloading of high volume data and scalability processes face performance issues related to high data volumes.
 

Stability Issues

Sentiment score
7.1
Microsoft Azure Object Storage is highly stable, with minimal issues, quickly resolved outages, and largely positive user feedback.
Sentiment score
7.7
NetApp Cloud Volumes ONTAP offers high stability and reliability, with users valuing performance and responsive support despite occasional minor issues.
The downloading of high volume data and scalability processes face performance issues related to high data volumes.
 

Room For Improvement

Microsoft Azure Object Storage needs better performance, cost efficiency, simpler UI, improved support, integration, stability, and AI/ML features.
NetApp Cloud Volumes ONTAP users seek improved scalability, integration, ease of use, and features like security, monitoring, and cloud compatibility.
When using Data Lakes for analytics and frequently pulling data from our source database to Microsoft Azure Blob Storage, there should be faster methods to download large data from Microsoft Azure Storage Blob to different locations.
The improvement needed for Microsoft Azure Object Storage is to reduce the transactional charges, as these read and write operation charges are higher.
My opinion is that support is generally very good. There are instances where they take longer to respond or resolve issues, especially when customers have urgent needs, but ultimately, resolution is achieved.
 

Setup Cost

Microsoft Azure Object Storage offers flexible pay-as-you-go pricing but can be costly with additional charges and complex pricing.
Enterprise users enjoy NetApp Cloud Volumes ONTAP for its features despite higher costs, with discounts available for extended commitments.
The licensing cost of Microsoft Azure Object Storage is cheaper compared to other competitors, such as Google or third-party solutions, which easily engages customers.
It's a pay-per-use solution and a good idea for proof of concept and value.
 

Valuable Features

Microsoft Azure Object Storage offers secure, scalable storage with flexible APIs, cost-effectiveness, and support for AI/ML initiatives.
NetApp Cloud Volumes ONTAP offers reliable, flexible data protection, seamless integration, and optimized storage across diverse cloud environments.
When talking about storage accounts, customers utilize Azure file as a replica of the file server, allowing them to access file shares or storage accounts from their systems, making it easy to use while automatically syncing data with the cloud.
Since I work mostly with AI/ML, data piping, data integrations, and ETL tools, these features are valuable.
The ability to store everything inside Blob or Object storage and use it for archiving data is beneficial.
 

Categories and Ranking

Microsoft Azure Object Storage
Ranking in Public Cloud Storage Services
12th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
54
Ranking in other categories
No ranking in other categories
NetApp Cloud Volumes ONTAP
Ranking in Public Cloud Storage Services
7th
Average Rating
8.8
Reviews Sentiment
6.9
Number of Reviews
63
Ranking in other categories
Cloud Migration (1st), Cloud Storage (2nd), Cloud Backup (13th), Cloud Software Defined Storage (1st)
 

Mindshare comparison

As of August 2025, in the Public Cloud Storage Services category, the mindshare of Microsoft Azure Object Storage is 2.1%, up from 1.9% compared to the previous year. The mindshare of NetApp Cloud Volumes ONTAP is 7.1%, up from 7.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Public Cloud Storage Services
 

Featured Reviews

Akram Zabat - PeerSpot reviewer
Provides versatile data storage solutions with a simple setup and easy to use
It's similar to S3 for AWS. The ability to store everything inside Blob or Object storage and use it for archiving data is beneficial. For example, you can transform data from relational databases, flatten it, and store it in Object storage to save space within the databases. If I want to save data and do not require legacy access, it's a good solution, for instance, to migrate archives from databases to Object storage. This can also be used for business intelligence purposes. Having a storage solution for data makes it the best place to store it. Azure has its own solution for StatsQ Web Apps.
Punit Waghela - PeerSpot reviewer
Offers advanced features with notable emphasis on innovation
The best features of NetApp Cloud Volumes ONTAP include deduplication, compaction, and autonomous ransomware technology that native cloud storage solutions in AWS, Azure, or Google Cloud do not support. Moreover, NetApp Cloud Volumes ONTAP allows the use of multiple protocols including NFS, CIFS, and iSCSI, whereas native options may only support NFS and iSCSI. Customers already using on-premises NetApp storage such as FAS, AFF, or ASA can experience the same functionality on the cloud with NetApp Cloud Volumes ONTAP, which adds significant value. For data protection, customers can take advantage of the Snapshot technology available with NetApp Cloud Volumes ONTAP. This technology facilitates data recovery by allowing snapshots to be stored either on the same storage or on a disaster recovery (DR) storage. NetApp Cloud Volumes ONTAP helps us to take snapshots and store them on the same storage, with options for migration or replication of those snapshots to different storage, including on-premises DR storage or other cloud storage, providing excellent disaster recovery capabilities.
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Manufacturing Company
16%
Retailer
9%
Insurance Company
7%
Manufacturing Company
17%
Computer Software Company
15%
Financial Services Firm
11%
University
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Azure Object Storage?
The licensing cost of Microsoft Azure Object Storage is cheaper compared to other competitors, such as Google or third-party solutions, which easily engages customers. They also get multiple servic...
What needs improvement with Microsoft Azure Object Storage?
The improvement needed for Microsoft Azure Object Storage is to reduce the transactional charges, as these read and write operation charges are higher. If reduced, we could engage more customers. M...
What do you like most about NetApp Cloud Volumes ONTAP?
So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the license consumption and also the consumption of the underlying cloud storage.
What is your experience regarding pricing and costs for NetApp Cloud Volumes ONTAP?
NetApp Cloud Volumes ONTAP is actually quite reasonable in price compared to other native cloud storage options. For example, a customer using 100 TB of AWS storage would not benefit from deduplica...
What needs improvement with NetApp Cloud Volumes ONTAP?
NetApp Cloud Volumes ONTAP does have a bit of initial complexity for users who are new to the system. Although it isn't overwhelmingly complex, first-time users may find it challenging until they b...
 

Also Known As

Microsoft Azure Blob Storage, Azure Object Storage, MS Azure Object Storage
ONTAP Cloud, CVO, NetApp CVO
 

Overview

 

Sample Customers

Umbraco, Xbox, Radioshack, 343 Industries, McKesson
1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard
Find out what your peers are saying about Microsoft Azure Object Storage vs. NetApp Cloud Volumes ONTAP and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.