LeadSquared vs Salesforce Essentials comparison

LeadSquared and Salesforce are both solutions in the CRM category. LeadSquared is ranked #32 with an average rating of 7.5, while Salesforce is ranked #17 with an average rating of 7.8. LeadSquared holds a 0.8% mindshare in CRM, compared to Salesforce’s 0.3% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 91% of Salesforce users who would recommend it.

LeadSquared

Read 4 LeadSquared reviews

449 Views
308 Comparison Views

80% willing to recommend

Salesforce Essentials

Read 13 Salesforce Essentials reviews

108 Views
55 Comparison Views

91% willing to recommend

LeadSquared

Salesforce Essentials

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and Salesforce Essentials are competing in the CRM space. Salesforce Essentials generally has an upper hand with its extensive features, while LeadSquared excels in pricing and support.

Features: LeadSquared focuses on marketing automation tools, lead scoring, and analytics, which are ideal for businesses emphasizing marketing. Salesforce Essentials provides robust functionality, including integration capabilities, custom reports, and comprehensive CRM solutions.

Room for Improvement: LeadSquared could enhance its integration options, advanced analytics, and expand on user training resources. Salesforce Essentials may improve on ease of deployment, simplify its UI for beginners, and offer more scalable pricing options for small businesses.

Ease of Deployment and Customer Service: LeadSquared is recognized for a straightforward deployment process and responsive customer service, being favorable for small to medium-sized businesses. Salesforce Essentials offers extensive support resources but has a slightly more complex deployment.

Pricing and ROI: LeadSquared offers cost-effective solutions leading to potentially faster ROI, appealing to budget-conscious businesses. Salesforce Essentials, with a higher initial cost, justifies its price through long-term value and extensive features, delivering solid ROI for those leveraging its comprehensive offerings.

To learn more, read our detailed LeadSquared vs. Salesforce Essentials Report (Updated: April 2025).

Buyer's Guide

LeadSquared vs. Salesforce Essentials

April 2025

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Helped 850,028 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

LeadSquared

Ranking in CRM

32nd

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Marketing Automation (9th)

Salesforce Essentials

Ranking in CRM

17th

Average Rating

8.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of May 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.2% compared to the previous year. The mindshare of Salesforce Essentials is 0.3%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM

Featured Reviews

Kauhslendra Singh

Business Development Manager at Drishti IAs

Has an easy-to-understand user interface

We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.

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Srini-Dhanaraj

Founder & CEO at imfine.club

Manages service requests and dispatches engineers to resolve issues

I work from home for a heater manufacturing company. They wanted to move away from their current SAP CRM system to Salesforce. There is a fulfillment process, which involves taking an order, delivering it, and providing service. Salesforce is used to manage the order-taking process. Once an order is taken, the backend system, SAP ERP, handles product manufacturing, delivery, and installation. After installation, the Service Cloud in Salesforce takes over for ongoing service management. Once your order is confirmed, integration with the SAP ERP backend will be seamless. The system takes the sales order from Salesforce and starts processing it for procurement, starting with creating a production order, manufacturing, and then delivery. Once the product is delivered, this information is passed back to Salesforce Service Cloud. In the Service Cloud, a service engineer receives a notification indicating that a product needs to be delivered to a specific location for installation. The engineer then inspects and installs the product at the designated site. SAP ERP manages the product manufacturing and delivery processes. After the product is delivered to the customer, Salesforce Service Cloud takes over. It manages service requests and dispatches engineers to resolve issues reported by customers. Service Cloud captures the information and creates an incident record when a customer reports a product fault. Engineers receive this information and promptly visit the client site to fix the issue. The solution is easy to implement. Overall, I rate the solution a nine out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."

"The most valuable feature of LeadSquared is an easy-to-understand user interface."

"The most valuable feature of LeadSquared is the customization."

"The initial setup is very easy."

"The combination of product and service are exceptional."

"I've found the product's basic AI functionalities, such as predictive analytics and workflow automation useful for optimizing processes and improving productivity."

"In terms of features, the cloud-based solution and easy deployment are standout elements that have made a difference."

"The CRM system has SAP Sales, SAP Service, and SAP Billing, with everything integrated into an on-premise SAP CRM system. Salesforce Essentials replaced this on-premise system, bringing all functionalities onto the cloud platform."

"High availability is really important for us when getting our reports as a vendor."

"Salesforce Essentials is a reliable and powerful application."

"Salesforce provides the best they have with the current version. Most of the features we need are already there, and it's very easy to use."

"The solution helps to track the performance of salespersons before closing deals."

More Salesforce Essentials pros

Cons

"The notifications and workflow management can be improved in LeadSquared."

"The solution’s UI could be more user-friendly."

"The solution's report section is not very capable and could be improved."

"The solution can get quite expensive, especially as you add more users."

"Salesforce Essentials does not contain domain-specific solutions."

"I have seen Salesforce evaluate a lot of AI and analytics into that. But as an end user, I don’t have that much input."

"Salesforce should encourage new users by offering smaller license packages, such as packages for three or two users."

"The solution needs to be more user-friendly. It's difficult for a senior to track leads when a salesperson uploads leads. The solution should also improve its integration capabilities."

"The product's reporting area has certain shortcomings, making it an area where improvements are required."

"Less integration would be better. It should work independently."

"Areas that could be improved or upgraded in the next release include analytics, automation capabilities, and stability."

"When we use mixed languages, it can be uncomfortable because there seems to be no consideration for right-to-left speakers. It feels like these tools were developed by people who only speak left-to-right languages and didn't consider other language types' needs."

More Salesforce Essentials cons

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."

"We have an annual renewable license for LeadSquared."

"The license is paid yearly, and it is about 30 euros per month per user."

"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."

"It's a perpetual license, and the subscription can be expensive."

"The pricing is on the higher side, especially with additional costs for professional services like consultants."

"Salesforce Essentials is quite expensive, almost 10 out of 10. I don't have the exact cost, but we found it to be very expensive based on our budget constraints."

"We chose quarterly payments."

"The pricing is a bit on the expensive side."

"I rate Salesforce Essentials' pricing an eight out of ten."

"There is a need to make yearly payments towards the licensing costs attached to the solution."

"The tool is moderately priced."

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Top Industries

By visitors reading reviews

Computer Software Company

16%

Manufacturing Company

15%

Media Company

10%

Educational Organization

10%

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about LeadSquared?

The most valuable feature of LeadSquared is the customization.

See all answers

What is your experience regarding pricing and costs for LeadSquared?

Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.

See all answers

What needs improvement with LeadSquared?

The solution’s UI could be more user-friendly.

See all answers

What do you like most about Salesforce Essentials?

Salesforce provides the best they have with the current version. Most of the features we need are already there, and it's very easy to use.

See all answers

What is your experience regarding pricing and costs for Salesforce Essentials?

The costs associated with Salesforce Essentials are substantial, which is a drawback compared to competitors who offer similar services for less.

See all answers

What needs improvement with Salesforce Essentials?

The primary area for improvement in Salesforce Essentials is its pricing. There are other competitors, like Zoho CRM ( /products/zoho-crm-reviews ), that offer similar features at a lower cost. Sal...

See all answers

Comparisons

Zoho CRM vs LeadSquared

Compared 100% of the time

More LeadSquared Competitors

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Product Reports

Buyer's Guide

CRM

May 2025

Download LeadSquared product report

Buyer's Guide

Salesforce Essentials

April 2025

Download Salesforce Essentials product report

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.

LeadSquared

Salesforce Essentials is a cloud-based CRM tool for businesses seeking flexible, scalable, and customizable solutions to enhance sales and customer support processes.

Designed for seamless integration across multiple channels, Salesforce Essentials includes Sales and Service Cloud to simplify sales tasks and customer management. It enhances finance, credit, and quality processes with user-friendly AI capabilities and predictive analytics. Despite its strengths, there is room for improvement in SAP integration, interface simplicity, and report generation. Cost-effectiveness and support for diverse languages are also potential upgrade areas. Businesses use this CRM solution for lead management, opportunity tracking, and automating sales workflows, transitioning from paper-based methods to digital efficiency.

What are the essential features of Salesforce Essentials?

Scalability and Flexibility: Accommodates growth and customization needs.
Multiple Channel Integration: Enhances finance and quality processes.
User-Friendly: Easy navigation with AI capabilities.
Cloud Deployment: Includes Sales and Service Cloud features.
Predictive Analytics: Improves productivity and tracking.
Mobile App Support: Facilitates on-the-go access and management.

What benefits or ROI can users expect from Salesforce Essentials?

Improved Productivity: Automation features save time and streamline tasks.
Enhanced Customer Management: Centralizes interaction and data handling.
Ease of Transition: From manual to automated workflows.
Performance Monitoring: Standardizes processes for better oversight.

In the retail industry, businesses employ Salesforce Essentials for customer data management and transparency in order processing. Healthcare providers use it for patient engagement and streamlined communication. Financial services utilize it for billing management and compliance, harnessing automation tools for efficient data handling.

Salesforce

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,

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Buyer's Guide

LeadSquared vs. Salesforce Essentials

April 2025

Free Report: LeadSquared vs. Salesforce Essentials

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