Try our new research platform with insights from 80,000+ expert users

LeadSquared vs Microsoft Dynamics 365 Customer Service comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in CRM
33rd
Average Rating
7.6
Reviews Sentiment
7.0
Number of Reviews
4
Ranking in other categories
Marketing Automation (9th)
Microsoft Dynamics 365 Cust...
Ranking in CRM
13th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of LeadSquared is 0.7%, down from 0.8% compared to the previous year. The mindshare of Microsoft Dynamics 365 Customer Service is 0.6%, down from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Market Share Distribution
ProductMarket Share (%)
Microsoft Dynamics 365 Customer Service0.6%
LeadSquared0.7%
Other98.7%
CRM
 

Featured Reviews

Kauhslendra  Singh - PeerSpot reviewer
Business Development Manager at Drishti IAs
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
reviewer2245296 - PeerSpot reviewer
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a security firm with 11-50 employees
Enterprise ticketing has streamlined high-volume customer issues and provides unified analytics
The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these rules engines. More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better. Customization for the information design in Microsoft Dynamics 365 Customer Service is needed. The foundational information that goes into service management comes as foundational information that you need to program into or load into the service management platform. Right now, you need to change the rules to load them in the format that is required, and this should not be happening. AI capabilities in Microsoft Dynamics 365 Customer Service are more focused on the productivity aspects and the backend aspects. It is not personalizing interactions. The CRM part is more where these kinds of front-end customer personalizations take place.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The initial setup is very easy."
"The most valuable feature of LeadSquared is the customization."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"There was a situation where we needed to integrate our system with other platforms quickly. Typically, this process would require using middleware or additional testing tools. However, integration was easy because we were using Microsoft Dynamics 365 Customer Service, which is a Microsoft product. It has built-in connectors that integrate with Microsoft systems, making the process much easier."
"In terms of the overall experience with the customer database, it has probably brought me significant time savings, about 30 percent."
"Collaboration, pace of change, new features being rolled out, and support service are the valuable features of Microsoft Dynamics 365 Customer Service."
"The tool's most valuable feature is its user-friendliness. Being part of the Microsoft 365 suite, it is easy to use and understand, much like Excel."
"We have observed a savings of about ten percent on staffing costs and a twenty percent increase in customer satisfaction, highlighting a significant reduction in customer effort."
"Integration is seamless. I have integrated Microsoft Dynamics customer service with other systems."
"Dynamics CRM is highly effective for managing customer relationships and improving sales processes."
"I liked the solution's web version and user interface."
 

Cons

"The notifications and workflow management can be improved in LeadSquared."
"The solution's report section is not very capable and could be improved."
"The solution can get quite expensive, especially as you add more users."
"The solution’s UI could be more user-friendly."
"The main area for improvement is the pricing model. While it is competitive within the market, there is room for improvement, as is the case with most software vendors."
"The solution could improve by providing internal scorecards for agents and much better staff ratings. There's room for enhancing the engagement features."
"They could add a new chart or dashboard for visualization in the product."
"The solution could better integrate with other enterprise solutions."
"The product is expensive. It keeps improving. Once you've invested a lot in it, switching to a different system is hard."
"I am looking forward to the support function."
"The interface could be more appealing and attractive for users."
"The platform’s UI could be better."
 

Pricing and Cost Advice

"The license is paid yearly, and it is about 30 euros per month per user."
"LeadSquared is not as costly as other CRM solutions."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"We have an annual renewable license for LeadSquared."
"The solution has a corporate enterprise license, which large corporations sign."
"The pricing seems fair."
"It is a decent price compared to multiple vendors and products available in the market."
"In terms of cost, the product offers competitive pricing for its feature set."
"The product's licensing is straightforward. It's user-based, so you decide how many users you want to license, and that's it. On the value-for-money scale, it's average. You do get what you pay for, so I wouldn't call it expensive."
"While it will apply to all employees, not all will utilize it fully. From a cost perspective, it strikes a balance: It's not overly expensive but also not too cheap."
"It is more expensive than other vendors."
"The tool is a bit on the expensive side if we purchase it individually."
report
Use our free recommendation engine to learn which CRM solutions are best for your needs.
881,114 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
No data available
Manufacturing Company
13%
Financial Services Firm
12%
Government
7%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise7
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
With the integration of AI, it has become a game changer. Currently, we do not look forward to any new features, as we are satisfied at the moment. However, it is possible we might develop other re...
 

Overview

 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Information Not Available
Find out what your peers are saying about LeadSquared vs. Microsoft Dynamics 365 Customer Service and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.