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LeadSquared vs Microsoft Dynamics 365 Customer Service comparison

LeadSquared and Microsoft are both solutions in the CRM category. LeadSquared is ranked #31 with an average rating of 7.5, while Microsoft is ranked #13 with an average rating of 8.1. LeadSquared holds a 0.8% mindshare in CRM, compared to Microsoft’s 0.9% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 94% of Microsoft users who would recommend it.
LeadSquared
Read 4 LeadSquared reviews
  • 425 Views
  • 238 Comparison Views
80% willing to recommend
Microsoft Dynamics 365 Cust...
Read 20 Microsoft Dynamics 365 Customer Service reviews
  • 350 Views
  • 121 Comparison Views
94% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and Microsoft Dynamics 365 Customer Service are competing products in the customer service domain. LeadSquared has an advantage in pricing and customer support, while Microsoft Dynamics 365 is favored for its comprehensive feature set, justifying higher upfront costs with expansive capabilities.

Features: LeadSquared includes lead capture, automated workflows, and task management for efficient CRM capabilities. Microsoft Dynamics 365 Customer Service provides advanced analytics, robust integration, and AI-driven insights.

Room for Improvement: LeadSquared could enhance its reporting functionalities, integration depth, and scalability options. Microsoft Dynamics 365 might improve on ease of setup, cost transparency, and simplifying its extensive feature set.

Ease of Deployment and Customer Service: LeadSquared is straightforward to deploy with personalized support ensuring fast adoption. Microsoft Dynamics 365 offers scalable solutions with detailed support, though setup can be more time-consuming due to its complex features.

Pricing and ROI: LeadSquared is competitively priced, offering strong ROI for cost-conscious organizations. Microsoft Dynamics 365 has higher initial costs, aiming for long-term ROI by enhancing customer service operations.

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To learn more, read our detailed LeadSquared vs. Microsoft Dynamics 365 Customer Service Report (Updated: June 2025).
Buyer's Guide
LeadSquared vs. Microsoft Dynamics 365 Customer Service
June 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in CRM
31st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
Marketing Automation (9th)
Microsoft Dynamics 365 Cust...
Ranking in CRM
13th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
20
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.1% compared to the previous year. The mindshare of Microsoft Dynamics 365 Customer Service is 0.9%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Kauhslendra Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
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Gary Cook - PeerSpot reviewer
Enables seamless customer communication and improves satisfaction
Microsoft Dynamics 365 Customer Service ( /products/microsoft-dynamics-365-customer-service-reviews ) stands out for its superb product functionality, price performance, flexibility, and integration with other Microsoft products like Office. I especially value the complaint management feature, which allows for much more unified communication. It has a workflow feature and offers excellent automation capabilities that streamline our customer service.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The initial setup is very easy."
"The most valuable feature of LeadSquared is the customization."
"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"We have observed a savings of about ten percent on staffing costs and a twenty percent increase in customer satisfaction, highlighting a significant reduction in customer effort."
"It is a stable product."
"Dynamics CRM is highly effective for managing customer relationships and improving sales processes."
"Microsoft Dynamics 365 Customer Service's most valuable features are the ability to create meetups for customers and support daily business functions."
"The tool's most valuable feature is its user-friendliness. Being part of the Microsoft 365 suite, it is easy to use and understand, much like Excel."
"I find the advanced case management capabilities and the ability to track the SLAs of the product particularly valuable."
"In terms of the overall experience with the customer database, it has probably brought me significant time savings, about 30 percent."
"Collaboration, pace of change, new features being rolled out, and support service are the valuable features of Microsoft Dynamics 365 Customer Service."
More Microsoft Dynamics 365 Customer Service pros
 

Cons

"The solution can get quite expensive, especially as you add more users."
"The solution's report section is not very capable and could be improved."
"The solution’s UI could be more user-friendly."
"The notifications and workflow management can be improved in LeadSquared."
"There are some occasional performance issues."
"I believe enhancing the user interface to improve user experience and simplifying customization processes would enhance the platform."
"The main area for improvement is the pricing model. While it is competitive within the market, there is room for improvement, as is the case with most software vendors."
"I didn't like the solution very much because its functionality is a bit typical and old-fashioned, and the entire system needs upgrading."
"The product integration with our on-premise systems was challenging due to the specific protocols required. Simplifying this process would be beneficial."
"The product doesn’t meet standard functionality. There should be enough features included in it."
"The initial setup was not very straightforward because assigning the new processes with 365 was a bit complex."
"The platform’s UI could be better."
More Microsoft Dynamics 365 Customer Service cons
 

Pricing and Cost Advice

"LeadSquared is not as costly as other CRM solutions."
"We have an annual renewable license for LeadSquared."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"The license is paid yearly, and it is about 30 euros per month per user."
"In terms of cost, the product offers competitive pricing for its feature set."
"The solution has a corporate enterprise license, which large corporations sign."
"The tool is a bit on the expensive side if we purchase it individually."
"It is a decent price compared to multiple vendors and products available in the market."
"The product's licensing is straightforward. It's user-based, so you decide how many users you want to license, and that's it. On the value-for-money scale, it's average. You do get what you pay for, so I wouldn't call it expensive."
"The pricing seems fair."
"It is more expensive than other vendors."
"While it will apply to all employees, not all will utilize it fully. From a cost perspective, it strikes a balance: It's not overly expensive but also not too cheap."
More Microsoft Dynamics 365 Customer Service pricing and cost advice
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Top Industries

By visitors reading reviews
Computer Software Company
20%
Media Company
10%
Comms Service Provider
8%
Financial Services Firm
8%
Manufacturing Company
14%
Healthcare Company
11%
Government
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
See all answers
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
See all answers
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
See all answers
What do you like most about Microsoft Dynamics 365 Customer Service?
Offers integration with hosted solutions.
See all answers
What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
See all answers
What needs improvement with Microsoft Dynamics 365 Customer Service?
The main area for improvement is the pricing model. While it is competitive within the market, there is room for improvement, as is the case with most software vendors.
See all answers
 

Comparisons

Zoho CRM vs LeadSquared Logo
Zoho CRM vs LeadSquared
Compared 100% of the time
More LeadSquared Competitors
Zendesk vs Microsoft Dynamics 365 Customer Service Logo
Zendesk vs Microsoft Dynamics 365 Customer Service
Compared 76% of the time
Pega Customer Service vs Microsoft Dynamics 365 Customer Service Logo
Pega Customer Service vs Microsoft Dynamics 365 Customer Service
Compared 24% of the time
More Microsoft Dynamics 365 Customer Service Competitors
 

Product Reports

Buyer's Guide
CRM
June 2025
LeadSquared reportDownload LeadSquared product report
Buyer's Guide
Microsoft Dynamics 365 Customer Service
June 2025
Microsoft Dynamics 365 Customer Service reportDownload Microsoft Dynamics 365 Customer Service product report
 

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
LeadSquared

Microsoft Dynamics 365 Customer Service integrates seamlessly with Microsoft tools, offering cloud-based accessibility that enhances business processes and facilitates decision-making. Its customizable workflows and insightful reporting streamline operations for effective customer relationship management.

Microsoft Dynamics 365 Customer Service provides an extensive suite of features, including advanced case management, seamless connectivity, and a user-friendly interface. Cloud-based accessibility supports collaboration and automation, while built-in connectors like Power BI simplify data management. Regular updates enhance functionality and improve business processes. Areas for improvement include greater customization flexibility, smoother integration with enterprise systems, and better scalability. Enhanced dashboards and user-friendly components are also desired, alongside improved technical support and licensing clarity.

What are the key features of Microsoft Dynamics 365 Customer Service?
  • Advanced Case Management: Streamlines processes to effectively manage customer cases.
  • Integration with Microsoft Tools: Seamless connectivity with Power BI for insights and reporting.
  • Customizable Workflows: Tailors processes to meet business requirements.
  • User-Friendly Interface: Simple navigation supports ease of use.
  • Cloud-Based Accessibility: Ensures secure access anytime, anywhere.
What benefits should users expect from reviews?
  • Improved Collaboration: Enhances teamwork across departments.
  • Enhanced Decision-Making: Data-driven insights for strategic actions.
  • Automation Enhancements: Streamlines repetitive tasks for efficiency.
  • Case Resolution Efficiency: Faster handling of customer inquiries and support.
  • Customization Flexibility: Adapts to unique business needs.

In industries like manufacturing, energy retail, and IT, Microsoft Dynamics 365 Customer Service is employed for communication, collaboration, and sales management, supporting lead management, proposal tracking, and ticketing systems. Departments such as sales, finance, and HR leverage its capabilities for complaint management, inquiries, and operational support through secure cloud connections.

Microsoft
 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
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Buyer's Guide
LeadSquared vs. Microsoft Dynamics 365 Customer Service
June 2025
Free Report: LeadSquared vs. Microsoft Dynamics 365 Customer Service
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