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LeadSquared vs Microsoft Dynamics 365 Customer Service comparison

LeadSquared and Microsoft are both solutions in the CRM category. LeadSquared is ranked #31 with an average rating of 7.5, while Microsoft is ranked #13 with an average rating of 8.1. LeadSquared holds a 0.8% mindshare in CRM, compared to Microsoft’s 0.9% mindshare. Additionally, 80% of LeadSquared users are willing to recommend the solution, compared to 94% of Microsoft users who would recommend it.
LeadSquared
Read 4 LeadSquared reviews
  • 524 Views
  • 424 Comparison Views
80% willing to recommend
Microsoft Dynamics 365 Cust...
Read 21 Microsoft Dynamics 365 Customer Service reviews
  • 410 Views
  • 410 Comparison Views
94% willing to recommend
 

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 19, 2024

LeadSquared and Microsoft Dynamics 365 Customer Service are competing products in the customer service domain. LeadSquared has an advantage in pricing and customer support, while Microsoft Dynamics 365 is favored for its comprehensive feature set, justifying higher upfront costs with expansive capabilities.

Features: LeadSquared includes lead capture, automated workflows, and task management for efficient CRM capabilities. Microsoft Dynamics 365 Customer Service provides advanced analytics, robust integration, and AI-driven insights.

Room for Improvement: LeadSquared could enhance its reporting functionalities, integration depth, and scalability options. Microsoft Dynamics 365 might improve on ease of setup, cost transparency, and simplifying its extensive feature set.

Ease of Deployment and Customer Service: LeadSquared is straightforward to deploy with personalized support ensuring fast adoption. Microsoft Dynamics 365 offers scalable solutions with detailed support, though setup can be more time-consuming due to its complex features.

Pricing and ROI: LeadSquared is competitively priced, offering strong ROI for cost-conscious organizations. Microsoft Dynamics 365 has higher initial costs, aiming for long-term ROI by enhancing customer service operations.

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To learn more, read our detailed LeadSquared vs. Microsoft Dynamics 365 Customer Service Report (Updated: July 2025).
Buyer's Guide
LeadSquared vs. Microsoft Dynamics 365 Customer Service
July 2025
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

LeadSquared
Ranking in CRM
31st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
4
Ranking in other categories
Marketing Automation (10th)
Microsoft Dynamics 365 Cust...
Ranking in CRM
13th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of LeadSquared is 0.8%, down from 1.0% compared to the previous year. The mindshare of Microsoft Dynamics 365 Customer Service is 0.9%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Kauhslendra Singh - PeerSpot reviewer
Has an easy-to-understand user interface
We started using LeadSquared's basic functions. Currently, we are using the solution's features, such as automation, reports, automated emails, and marketing sections, which have increased our efficiency. LeadSquared has helped streamline our marketing campaigns. We initially didn't have marketing strategies or a platform with landing pages, but this changed after we started using LeadSquared. LeadSquared is a SaaS based solution. Overall, I rate the solution an eight out of ten.
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reviewer2748861 - PeerSpot reviewer
There is significant room for improvement in routing and setup challenges
The system is easy to use, especially when logging customer interactions or requests, which flow to the resolution teams. Users can attach documents and easily review past interactions. Microsoft Dynamics 365 Customer Service streamlines operations in my customer support department. The automation feature in Microsoft Dynamics 365 Customer Service impacts workflows positively by making work easier. When logging customer cases, they automatically flow to the resolution team instead of sending an email. Cases can be easily logged, and feedback can be checked in the same application without sending emails or calling the resolution team. The analytics and reporting tools work perfectly for improving service delivery. We can see full interactions, number of interactions, and how often customers reach out before resolutions, among other metrics. Since implementing the AI feature, our CS scores, customer effort scores, and customer satisfaction scores have improved tremendously. AI has several use cases where it responds to issues immediately and offers the best-case scenario for handling such cases, reducing human impact compared to manually processing complaints before resolution. The main benefit from using Microsoft Dynamics 365 Customer Service is the great improvement compared to the past manual method of escalating issues to the resolution team. Now, information is collected and logged, flowing to the resolution team, which has significantly improved turnaround times compared to the days it previously took to resolve customer complaints.
Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of LeadSquared is an easy-to-understand user interface."
"The initial setup is very easy."
"LeadSquared's most valuable features are it comes equips with all the basic features of a CRM. It integrates well with our existing systems and is user-friendly."
"The most valuable feature of LeadSquared is the customization."
"Collaboration, pace of change, new features being rolled out, and support service are the valuable features of Microsoft Dynamics 365 Customer Service."
"There was a situation where we needed to integrate our system with other platforms quickly. Typically, this process would require using middleware or additional testing tools. However, integration was easy because we were using Microsoft Dynamics 365 Customer Service, which is a Microsoft product. It has built-in connectors that integrate with Microsoft systems, making the process much easier."
"I mainly do customer management, setting records, and things like that."
"Offers integration with hosted solutions."
"Microsoft Dynamics 365 Customer Service has valuable customization features."
"It is easy to integrate with other tools, and the customer service is excellent."
"It is a stable product."
"The data is always available to the users regardless of location because of the tool's cloud-based nature. The solution is highly stable. I rate it a perfect ten. The product is highly scalable Microsoft Dynamics 365 Customer Service stands out due to its rich features, ease of deployment, and straightforward licensing structure."
More Microsoft Dynamics 365 Customer Service pros
 

Cons

"The notifications and workflow management can be improved in LeadSquared."
"The solution's report section is not very capable and could be improved."
"The solution’s UI could be more user-friendly."
"The solution can get quite expensive, especially as you add more users."
"The product is expensive. It keeps improving. Once you've invested a lot in it, switching to a different system is hard."
"The platform’s UI could be better."
"The product could be serverless."
"There are some occasional performance issues."
"I believe enhancing the user interface to improve user experience and simplifying customization processes would enhance the platform."
"I am looking forward to the support function."
"They could improve the components to be more user-friendly. It needs to be more interactive for new users to operate."
"The product integration with our on-premise systems was challenging due to the specific protocols required. Simplifying this process would be beneficial."
More Microsoft Dynamics 365 Customer Service cons
 

Pricing and Cost Advice

"We have an annual renewable license for LeadSquared."
"I am not sure about the cost of the solution overall, but with their SMS notifications services, there is an extra cost."
"The license is paid yearly, and it is about 30 euros per month per user."
"LeadSquared is not as costly as other CRM solutions."
"The solution has a corporate enterprise license, which large corporations sign."
"The tool is a bit on the expensive side if we purchase it individually."
"I rate Microsoft Dynamics 365 Customer Service pricing a five out of ten."
"In terms of cost, the product offers competitive pricing for its feature set."
"The product's licensing is straightforward. It's user-based, so you decide how many users you want to license, and that's it. On the value-for-money scale, it's average. You do get what you pay for, so I wouldn't call it expensive."
"It is more expensive than other vendors."
"The pricing seems fair."
"While it will apply to all employees, not all will utilize it fully. From a cost perspective, it strikes a balance: It's not overly expensive but also not too cheap."
More Microsoft Dynamics 365 Customer Service pricing and cost advice
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Top Industries

By visitors reading reviews
Media Company
11%
Computer Software Company
11%
Financial Services Firm
9%
Comms Service Provider
9%
Financial Services Firm
15%
Manufacturing Company
15%
Healthcare Company
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about LeadSquared?
The most valuable feature of LeadSquared is the customization.
See all answers
What is your experience regarding pricing and costs for LeadSquared?
Since we use the enterprise solution, a lot of costs are involved. However, we use it because it helps us with our use case. We have an annual renewable license for LeadSquared.
See all answers
What needs improvement with LeadSquared?
The solution’s UI could be more user-friendly.
See all answers
What do you like most about Microsoft Dynamics 365 Customer Service?
Offers integration with hosted solutions.
See all answers
What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
See all answers
What needs improvement with Microsoft Dynamics 365 Customer Service?
The main area for improvement is the pricing model. While it is competitive within the market, there is room for improvement, as is the case with most software vendors.
See all answers
 

Comparisons

Zoho CRM vs LeadSquared Logo
Zoho CRM vs LeadSquared
Compared 62% of the time
Zendesk vs LeadSquared Logo
Zendesk vs LeadSquared
Compared 38% of the time
More LeadSquared Competitors
Zendesk vs Microsoft Dynamics 365 Customer Service Logo
Zendesk vs Microsoft Dynamics 365 Customer Service
Compared 70% of the time
Pega Customer Service vs Microsoft Dynamics 365 Customer Service Logo
Pega Customer Service vs Microsoft Dynamics 365 Customer Service
Compared 30% of the time
More Microsoft Dynamics 365 Customer Service Competitors
 

Product Reports

Buyer's Guide
CRM
August 2025
LeadSquared reportDownload LeadSquared product report
Buyer's Guide
Microsoft Dynamics 365 Customer Service
August 2025
Microsoft Dynamics 365 Customer Service reportDownload Microsoft Dynamics 365 Customer Service product report
 

Overview

LeadSquared is a complete customer acquisition platform for businesses. It combines the features offered by both CRMs as well as Marketing Automation software, and thus brings your Sales and Marketing teams on the same page. It lets you :- 1. Automate lead capture from all sources 2. Run email, SMS and drip marketing campaigns 3. Prioritize amongst leads using quality and engagement scoring 4. Track lead activity on your website, landing pages, emails and calls, and 5. Access deep analytics about your sales and marketing activities. It is best fit for businesses in the Education, Real Estate, Financial Services, Health & Wellness, Travel & Hospitality, and Software sectors.
LeadSquared

Microsoft Dynamics 365 Customer Service integrates seamlessly with Microsoft tools, offering cloud-based accessibility that enhances business processes and facilitates decision-making. Its customizable workflows and insightful reporting streamline operations for effective customer relationship management.

Microsoft Dynamics 365 Customer Service provides an extensive suite of features, including advanced case management, seamless connectivity, and a user-friendly interface. Cloud-based accessibility supports collaboration and automation, while built-in connectors like Power BI simplify data management. Regular updates enhance functionality and improve business processes. Areas for improvement include greater customization flexibility, smoother integration with enterprise systems, and better scalability. Enhanced dashboards and user-friendly components are also desired, alongside improved technical support and licensing clarity.

What are the key features of Microsoft Dynamics 365 Customer Service?
  • Advanced Case Management: Streamlines processes to effectively manage customer cases.
  • Integration with Microsoft Tools: Seamless connectivity with Power BI for insights and reporting.
  • Customizable Workflows: Tailors processes to meet business requirements.
  • User-Friendly Interface: Simple navigation supports ease of use.
  • Cloud-Based Accessibility: Ensures secure access anytime, anywhere.
What benefits should users expect from reviews?
  • Improved Collaboration: Enhances teamwork across departments.
  • Enhanced Decision-Making: Data-driven insights for strategic actions.
  • Automation Enhancements: Streamlines repetitive tasks for efficiency.
  • Case Resolution Efficiency: Faster handling of customer inquiries and support.
  • Customization Flexibility: Adapts to unique business needs.

In industries like manufacturing, energy retail, and IT, Microsoft Dynamics 365 Customer Service is employed for communication, collaboration, and sales management, supporting lead management, proposal tracking, and ticketing systems. Departments such as sales, finance, and HR leverage its capabilities for complaint management, inquiries, and operational support through secure cloud connections.

Microsoft
 

Sample Customers

Byju's Classes, Randstad, Trivago, Scripbox, Zoomcar, Quikr, Amberjack, Mettl, Flipkart, iNurture, Vedantu, Eton University, IIHT, NIIT, IILM, Ashoka University, BML Munjal University, O2 Spa, Body Craft, Acron Group, The Deltin Group,
Information Not Available
Buyer's Guide
LeadSquared vs. Microsoft Dynamics 365 Customer Service
July 2025
Free Report: LeadSquared vs. Microsoft Dynamics 365 Customer Service
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