Kentico vs Visual CMS comparison

Kentico is a high-quality digital experience platform that allows companies and organizations to reach customers across different channels through its content management, digital marketing, and e-commerce features. Kentico offers easy-to-use applications that allow even beginners to create a working DXP that will benefit their organization as well as the users on their platform. Kentico also provides a way for companies to track the satisfaction of their customers through a detailed customer data platform that is fully compliant with GDPR, CCPA, and other data regulations. Companies can receive insight into different target groups within their customer base. This top-quality feature of Kentico helps businesses to adapt to the needs of their customers and make their DX more successful.

Kentico Features

Kentico’s value-added features include:

• Content management: Page builder, option for structured content, digital asset management, multilingual content, workflows and versioning, multi-site management.
  
  
• Digital marketing: Kentico offers companies a variety of features regarding the creation of successful digital marketing for their brands, ensuring the vast reach of their content. Features in this category include market automation and personalization, content management, email marketing, social marketing, recommendations, search, form builder, and SEO optimization.
  
  
• Digital commerce: Shopping cart and checkout process, payment and shipping options, promotion and discounts, product information management and multi-store management, and commerce integration. To provide you with the ability to reach an international client base, Kentico also offers multilingual shopping.
  
  
• Customer data: An efficient digital experience platform should be able to provide companies with the ability to track and analyze customer data to be able to act accordingly and improve its services to benefit clients. Kentico offers features that include contact management, segmentation, activity tracking, lead scoring, personas, and data protection, to ensure that the DXP complies with all data protection regulations.
  
  
• Analytics: Kentico also offers features like A/B testing, web analytics, and reporting, to provide companies with data about performance of the DXP.
  
  
• Platform: Headless API, deployment tools, MVC development, and cloud deployment help businesses build and maintain their digital experience platforms.
  
  
• Integrations: There are various integration features that this DXP provides for its clients, including out-of-the-box integrations, translation management, and integration bus.

Kentico Benefits

The Kentico digital experience platform offers its users the following benefits:

• Easy content management
• Ability to maximize ROI
• Option to launch a DXP with low to no code
• Digital experience maturity
• Solutions for multichannel marketing

Reviews from Real Users

Kentico is a modern, flexible and agile content management system, according to the President at a tech services company that uses the DXP for UI and website development.

Visual CMS is an innovative content management system designed to streamline the creation and management of digital content. It offers a user-friendly interface that caters to tech-savvy users who require robust content solutions without sacrificing ease of use.

Visual CMS stands out to its flexible design and intuitive tools, making it a preferred choice for developers and content teams. Its drag-and-drop functionality allows for quick content updates, and its integration capabilities ensure seamless connections with other platforms. Professional users appreciate its adaptability and the ability to scale content efforts efficiently. While it offers a comprehensive range of features, there is potential for enhancing customization options to suit unique business requirements better.

• Drag-and-Drop Editor: Simplifies content creation with visual elements.
• Multi-Platform Integration: Allows seamless connectivity with different platforms.
• Scalable Architecture: Efficiently handles vast amounts of content with ease.
• Advanced SEO Tools: Enhances search engine visibility.

• Increased Efficiency: Streamlines content management processes.
• Enhanced Engagement: Offers tools that boost audience interaction.
• Cost-Effectiveness: Reduces overheads associated with traditional CMS platforms.
• SEO Improvements: Bolsters site ranking potential through built-in tools.

In industries like e-commerce, education, and media, Visual CMS is implemented to address rapid content scaling needs. It provides an agile framework that supports dynamic content strategies, making it ideal for businesses aiming for quick deployment and efficient operational continuity.