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Keap vs Microsoft Dynamics 365 Customer Service comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Keap
Ranking in CRM
59th
Average Rating
7.0
Reviews Sentiment
7.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
Microsoft Dynamics 365 Cust...
Ranking in CRM
16th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the CRM category, the mindshare of Keap is 0.5%, up from 0.4% compared to the previous year. The mindshare of Microsoft Dynamics 365 Customer Service is 0.6%, down from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
Microsoft Dynamics 365 Customer Service0.6%
Keap0.5%
Other98.9%
CRM
 

Featured Reviews

it_user370497 - PeerSpot reviewer
Director of Operations at Armada Cloud
The marketing and sales automation aspects of Infusionsoft have proved very useful.
The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working We have a much better understanding of which campaigns are most effective and can adapt…
reviewer2245296 - PeerSpot reviewer
Sr. Manager, Tmt Business Consulting (Focused On B2 B Tech Product Cos.) at a outsourcing company with 11-50 employees
Enterprise ticketing has streamlined high-volume customer issues and provides unified analytics
The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these rules engines. More flexible rule-defining back ends that you can customize to your business context more closely than you can right now would be better. Customization for the information design in Microsoft Dynamics 365 Customer Service is needed. The foundational information that goes into service management comes as foundational information that you need to program into or load into the service management platform. Right now, you need to change the rules to load them in the format that is required, and this should not be happening. AI capabilities in Microsoft Dynamics 365 Customer Service are more focused on the productivity aspects and the backend aspects. It is not personalizing interactions. The CRM part is more where these kinds of front-end customer personalizations take place.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The marketing and sales automation aspects of Infusionsoft have proved very useful; now we're able to see exactly where our leads and conversions are coming from, and which campaigns are actually working."
"We are currently implementing this tool and have high hopes for how it will drive drive lead generation and management."
"It can be used for recruiting, e-marketing, and information marketing, and is excellent if you already have a following or database and are looking to systemetize, integrate, and orchestrate communication to your clients."
"Dynamics CRM is highly effective for managing customer relationships and improving sales processes."
"The data is always available to the users regardless of location because of the tool's cloud-based nature. The solution is highly stable. I rate it a perfect ten. The product is highly scalable Microsoft Dynamics 365 Customer Service stands out due to its rich features, ease of deployment, and straightforward licensing structure."
"I mainly do customer management, setting records, and things like that."
"In terms of the overall experience with the customer database, it has probably brought me significant time savings, about 30 percent."
"Integration is seamless. I have integrated Microsoft Dynamics customer service with other systems."
"The insights are quite helpful."
"The tool's most valuable feature is its user-friendliness. Being part of the Microsoft 365 suite, it is easy to use and understand, much like Excel."
"Microsoft Dynamics 365 Customer Service has valuable customization features."
 

Cons

"Fluent email campaign and shopping experience design. Even for the tech savvy, it takes a very logical mind to storyboard out the scenarios and to program it on the back-end."
"Would love to see the option to create required fields on the contact records."
"The CRM area isn't exactly robust, which isn't a problem for us as we pair Infusionsoft with vTiger to handle our CRM and sales/marketing automation needs."
"The interface could be more appealing and attractive for users."
"The product doesn’t meet standard functionality. There should be enough features included in it."
"The product could be serverless."
"They could improve the components to be more user-friendly. It needs to be more interactive for new users to operate."
"The product is expensive. It keeps improving. Once you've invested a lot in it, switching to a different system is hard."
"Starting to work with it had its challenges."
"I didn't like the solution very much because its functionality is a bit typical and old-fashioned, and the entire system needs upgrading."
"The platform’s UI could be better."
 

Pricing and Cost Advice

Information not available
"The product's licensing is straightforward. It's user-based, so you decide how many users you want to license, and that's it. On the value-for-money scale, it's average. You do get what you pay for, so I wouldn't call it expensive."
"It is a decent price compared to multiple vendors and products available in the market."
"While it will apply to all employees, not all will utilize it fully. From a cost perspective, it strikes a balance: It's not overly expensive but also not too cheap."
"In terms of cost, the product offers competitive pricing for its feature set."
"It is more expensive than other vendors."
"The pricing seems fair."
"The tool is a bit on the expensive side if we purchase it individually."
"The solution has a corporate enterprise license, which large corporations sign."
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Top Industries

By visitors reading reviews
No data available
Construction Company
16%
Financial Services Firm
12%
Manufacturing Company
10%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business12
Midsize Enterprise3
Large Enterprise7
 

Questions from the Community

Ask a question
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What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
The place where you can define the rules is at the back end. That module, where you write the assignment rules or the skill set rules or prioritization rules, has very limited flexibility in these ...
What advice do you have for others considering Microsoft Dynamics 365 Customer Service?
As someone who worked with a Dynamics 365 partner, here’s the honest advice: Get your support process clear first D365 won’t fix messy workflows. It will expose them. Start simple, don’t over-c...
 

Also Known As

Infusionsoft
No data available
 

Overview

 

Sample Customers

Titin, Cleancorp Cleaning Service, LeftFoot Coaching Academy, Salon Success Strategies, Roeder Studios, Mint Social, Optibike, Select Photo-Graphics, Mosquito Squad of Greater DC, The Rocket Company, Blue Chip Athletic, Burleson Orthodontics, Presidential Pools, Blue Cow Creative Design & Production, Ptex Group
Information Not Available
Find out what your peers are saying about Keap vs. Microsoft Dynamics 365 Customer Service and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.