Informatica Data Preparation (REV) [EOL] vs Informatica Intelligent Data Management Cloud (IDMC) comparison

Informatica REV is a revolutionary new business user-focused full feautured data-prep tool that focuses on end-user simplicity. Completely cloud based, REV provides a user-friendly, self-guided data preparation interface powered by Informatica’s market-leading data services platform on the back end. With a browser-based interface that closely resembles Microsoft Excel, REV provides a familiar working environment, encouraging user adoption and onboarding. Users can import data from CSV or Excel files, databases, or directly from business platforms like Salesforce. 

Informatica Intelligent Data Management Cloud (IDMC) integrates data quality, governance, and integration with flexible architecture. It supports multiple domains and a data models repository, delivering AI-enhanced data management across cloud-native platforms.

IDMC provides seamless integration and governance capabilities that support diverse data environments. Its comprehensive suite includes customizable workflows, data profiling, and metadata management. AI features, a data marketplace, and performance scalability enhance data management. While its interface poses challenges, its robust matching and cloud-native integration facilities are essential for complex data ecosystems. Users employ IDMC for connecting systems, ensuring data quality, and supporting data compliance but seek better pre-built rules, services, and improved connectivity, especially with platforms like Salesforce. Licensing, cost, and added AI functionalities are areas for potential refinement.

• Data Quality and Integration: Seamless integration ensures data accuracy across platforms.
• Metadata Management: Comprehensive metadata management supports data governance.
• AI Capabilities: AI features enhance automation and decision-making processes.
• Data Marketplace: Facilitates easy access to data across the organization.
• Performance Scalability: Scales performance efficiently to meet growing data demands.

• Enhanced Data Management: Offers robust tools for data governance and quality.
• Improved Integration: Connects disparate systems seamlessly, reducing data silos.
• Cost Efficiency: Streamlines data processes, potentially reducing operational costs.
• Data Compliance: Supports compliance with data privacy regulations.
• Agility and Scalability: Adapts quickly to changing data environments.

IDMC is implemented across industries for data integration, metadata management, and governance. Organizations use it to connect systems, migrate data to cloud environments, and maintain data quality. They manage master data and automate business processes, facilitating data lineage and ensuring compliance with privacy regulations.