Informatica Data Preparation (REV) [EOL] vs Informatica Intelligent Data Management Cloud (IDMC) comparison

Informatica REV is a revolutionary new business user-focused full feautured data-prep tool that focuses on end-user simplicity. Completely cloud based, REV provides a user-friendly, self-guided data preparation interface powered by Informatica’s market-leading data services platform on the back end. With a browser-based interface that closely resembles Microsoft Excel, REV provides a familiar working environment, encouraging user adoption and onboarding. Users can import data from CSV or Excel files, databases, or directly from business platforms like Salesforce. 

Informatica Intelligent Data Management Cloud (IDMC) is a robust platform used by banks, financial institutions, and health sector organizations for data management, governance, and compliance.

IDMC provides comprehensive tools for data discovery, profiling, masking, and transformation. It supports Salesforce integration, real-time data streaming, and scalable data management solutions. Health organizations manage national product catalogs while financial entities focus on data protection and regulatory compliance. Its intuitive interface, flexible features, and robust tools make it valuable across sectors, though enhancements in data integration and human workflow are being sought.

What are the most important features?

• Data discovery: Facilitates identifying and understanding data sources.
• Data profiling: Analyzes old databases for data quality.
• Data and platform masking: Ensures data protection.
• Salesforce integration: Seamless connectivity with Salesforce.
• Mastering data: Centralizing and standardizing data.
• UI intuitiveness: User-friendly interface.
• Feature map flexibility: Adapts to user needs.
• Business glossary creation: Defines business terms.
• Data lineage: Tracks data flow and transformations.
• Automation: Streamlines data processes.
• Enterprise data cataloging: Organizes extensive data assets.
• Scalability: Supports expanding data requirements.
• Easy setup: Quick deployment process.
• Bulk upload: Efficiently handles large data volumes.
• Customizable data management: Tailors data solutions.
• Real-time data streaming: Manages live data streams.
• Integration with Hadoop and NoSQL: Connects with big data platforms.

What benefits and ROI should be considered?

• Regulatory compliance: Ensures adherence to regulations.
• Data protection: Safeguards sensitive information.
• Enhanced data quality: Improves accuracy and reliability.
• Centralized data: Consolidates data for better management.
• Process automation: Reduces manual tasks and errors.

Banks and financial institutions use IDMC for data masking, transformation, and compliance, while health sector organizations leverage it for national product catalogs. Industry applications focus on automating business processes, centralizing data, and managing data catalogs to meet regulatory demands and ensure data protection.