Looker vs icCube comparison

icCube and Google are both solutions in the Embedded BI category. icCube is ranked #13, while Google is ranked #6 with an average rating of 8.0. icCube holds a 0.4% mindshare in EBT, compared to Google’s 8.2% mindshare. Additionally, 100% of icCube users are willing to recommend the solution, compared to 80% of Google users who would recommend it.

icCube

Read 1 icCube review

228 Views
84 Comparison Views

100% willing to recommend

Looker

Read 19 Looker reviews

2,819 Views
930 Comparison Views

80% willing to recommend

icCube

Looker

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between icCube and Looker based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI.

To learn more, read our detailed Embedded BI Report (Updated: August 2025).

Buyer's Guide

Embedded BI

August 2025

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Helped 868,570 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

icCube

Ranking in Embedded BI

13th

Average Rating

10.0

Number of Reviews

Ranking in other categories

Reporting (44th)

Looker

Ranking in Embedded BI

6th

Average Rating

8.0

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Embedded BI category, the mindshare of icCube is 0.4%, down from 0.8% compared to the previous year. The mindshare of Looker is 8.2%, down from 11.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Embedded BI Market Share Distribution
Product	Market Share (%)
Looker	8.2%
icCube	0.4%
Other	91.4%

Embedded BI

Featured Reviews

it_user7056

Consultant at a tech consulting company with 51-200 employees

Economically priced, runs on all platforms, excellent cube building and query performance.

Economically priced, runs on all platforms, excellent cube building and query performance, and the development time to first report is very short even for an MDX novice. The MDX IDE is fabulous. They respond quickly and responsibly to support requests. New features in the reporting module…

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Kishore Jhunjhunwala

Sr Analytics Consultant at a tech vendor with 1,001-5,000 employees

A cloud solution for operational reporting but is expensive

Some basic feature that is available in other reporting tools is missing. Looker has the ability to show more than 5,000 rows for operational reporting. Some reporting tools allow users to scroll down to see more than 5,000 rows, but in Looker, you have to download the entire dataset. Looker should consider adding a scroll-down option to allow users to view large datasets on screen without downloading them. Looker has some options for granting users access as viewers. However, viewers cannot download the entire dataset. Only superusers can download the whole dataset on the Explore screen. This is a big limitation, as you cannot give any user viewer access. You can give access to superuser access, which is a cost to the company.

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

14%

Computer Software Company

11%

Retailer

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	8
Large Enterprise	6

Questions from the Community

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What do you like most about Looker?

With Looker, I have experienced benefits in terms of usability and shareability.

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What is your experience regarding pricing and costs for Looker?

I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it t...

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What needs improvement with Looker?

The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it, ...

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Comparisons

Microsoft Power BI vs icCube

Compared 56% of the time

Tableau Enterprise vs icCube

Compared 44% of the time

More icCube Competitors

Databricks vs Looker

Compared 15% of the time

Microsoft Power BI vs Looker

Compared 13% of the time

Tableau Enterprise vs Looker

Compared 11% of the time

Qlik Sense vs Looker

Compared 9% of the time

IBM Cognos vs Looker

Compared 8% of the time

More Looker Competitors

Product Reports

Buyer's Guide

Reporting

September 2025

Download icCube product report

Buyer's Guide

Looker

September 2025

Download Looker product report

Overview

Our OLAP server, tools, and products, are designed specifically to increase both your Business Intelligence accuracy and your productivity.

icCube

Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time.

With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations.

The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

Google

Sample Customers

Binary, TU/e, Kantar Worldpanel, Rivo

Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer

Find out what your peers are saying about Salesforce, Qlik, MicroStrategy and others in Embedded BI. Updated: August 2025.

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868,570 professionals have used our research since 2012.

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We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.