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IBM Watson Campaign Automation vs Kahuna comparison

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356 views|296 comparisons
Kahuna Logo
101 views|68 comparisons
Ranking
12th
Views
356
Comparisons
296
Reviews
0
Average Words per Review
0
Rating
N/A
22nd
Views
101
Comparisons
68
Reviews
0
Average Words per Review
0
Rating
N/A
Buyer's Guide
Marketing Automation
June 2022
Find out what your peers are saying about Salesforce, Oracle, Adobe and others in Marketing Automation. Updated: June 2022.
607,178 professionals have used our research since 2012.
Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

The modern consumer has numerous devices and rapidly changing preferences and behaviors—and modern marketers like you need to keep up. Kahuna helps you to better understand and build strong, lasting relationships with every consumer, through personalized messaging at scale across a variety of channels—email, app & browser push notifications, web & mobile in-app messaging, and SMS. The result? Your campaigns feel less like campaigns and more like conversations.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about Kahuna
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
The Dollar Shave Club, Yelp, Overstock.com, One King's Lane, TickPick, Listia,
Top Industries
VISITORS READING REVIEWS
Computer Software Company28%
Comms Service Provider11%
Government10%
Financial Services Firm7%
No Data Available
Company Size
VISITORS READING REVIEWS
Small Business23%
Midsize Enterprise9%
Large Enterprise68%
No Data Available
Buyer's Guide
Marketing Automation
June 2022
Find out what your peers are saying about Salesforce, Oracle, Adobe and others in Marketing Automation. Updated: June 2022.
607,178 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 12th in Marketing Automation while Kahuna is ranked 22nd in Marketing Automation. IBM Watson Campaign Automation is rated 0.0, while Kahuna is rated 0.0. On the other hand, IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud and HubSpot Marketing Hub, whereas Kahuna is most compared with .

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.