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IBM InfoSphere MDM vs Informatica Intelligent Data Management Cloud (IDMC) vs SAS MDM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
IBM InfoSphere MDM7.8%
SAP Master Data Governance21.6%
Microsoft MDS13.0%
Other57.599999999999994%
Master Data Management (MDM) Software
Data Management Platforms (DMP) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)14.1%
Palantir Foundry25.9%
Adobe Audience Manager6.2%
Other53.8%
Data Management Platforms (DMP)
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAS MDM2.7%
SAP Master Data Governance21.6%
Microsoft MDS13.0%
Other62.7%
Master Data Management (MDM) Software
 

Featured Reviews

SoumikDolui - PeerSpot reviewer
Provides inbuilt data model and good matching engine
It's a tough tool for developers. Right now in the market, I think Informatica MDM is number one and is used a lot. IBM MDM was developed by some other company and IBM developed it more. There are definitely some flaws. The tool is difficult to understand from a customer perspective and for developers. Generally, customers can understand Informatica MDM and its functionality easily. If a developer is facing issues with IBM MDM, then a customer will definitely not understand most of the functionality. That is the main concern. IBM is introducing some Next-Gen MDM, where they are using a lot of current technologies and machine learning. Most of the problems we may be facing right now are probably solved in that version.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
reviewer1320117 - PeerSpot reviewer
When a client wants an analytics tool plus BI, that is when we look to this solution
Having used SAS in the past, in the role that I play, I always push for SAS and all the analytics. But without having done a full comparison with other tools, I do not feel I'm in a position to say that there are capabilities available with SAS that are not in the other tools. But from a practical perspective, I would definitely recommend this solution. I rate it at eight out of 10 because I still want to explore it a bit more. I have only used it for three clients, and not as a full-blown MDM asset. If you are running a complex use case, I may or may not be in a position to justify the use of this product at this point in time. I would be 80 percent comfortable doing so and that's why I'm giving it a score of eight.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are not really many areas of the product that need improvement because the product stays up-to-date with data management needs."
"The advantage is that the matching engine is very good, so that's why customers generally prefer it. From the inbuilt data model perspective, IBM MDM is good."
"When users update their information on one product, the data is sent to a database. My approach was to maintain a master data record, ensuring that each platform loads the latest updated record. Instead of having three separate records, the system keeps one master data record, storing the historical records for reference."
"The features that are most valuable are the governance, the end-profiling and the ETL which allows you to see the metadata repositories."
"The features for data quality, data cataloging, and UI are excellent."
"The most important features are the mastering of the data and the UI intuitiveness."
"It comes with lot of features and is a one-stop-shop solution for integration, data modeling, and data governance. Everything can be built under one particular umbrella. If any issues come up, then there won't be any blame game saying that it could be an integration issue or an MDM hub issue because it's wholly owned by Informatica. That's the biggest advantage of Informatica MDM over that of any other tools that are available on the market."
"The technical support services are good."
"The solution provides increased efficiency while still being user-friendly and easy to operate."
"I rate the technical support a ten out of ten."
"REST API: Excellent for scripting control and reporting mechanisms"
"It is easy to create REST-based interfaces of the master data objects."
"One good feature is that SAS MDM comes bundled with the entire stack so we are in a position to place it with the client. So when a client wants an analytics tool plus BI, and they want to bring in other elements, that is when we look to MDM, because it is a single vendor."
 

Cons

"We also want better cloud integration, so we could do things in the cloud if we needed to. This would be a good feature to add in a future release."
"The tool is difficult to understand from a customer perspective and for developers."
"The product is really only created for large organizations."
"IBM InfoSphere MDM's UI is complicated. It also needs to improve its on-prem configuration."
"They have too many diversified products. If you don't know Informatica, it's very confusing and feels very idiotic."
"The pricing model is problematic."
"The product could be improved in the area of architecture and technology. All the parts are old."
"Pre-sales technical support is much better than post-sales technical support."
"They need more feature flexibility, as it is not fully developed."
"The initial setup was not very straightforward. Not complex, but not very simple either."
"Informatica Cloud Data Integration can improve by being more user-friendly. When you're working with the solution a lot of technical knowledge is required. It's not a solution that anyone can use properly, you need knowledge of what's happening at the back end, such as SQL. When you get stuck, you need to look into your logic. For other tools, such as Dell Boomi, anyone can use them."
"Database access is highly restricted particularly if you're using the cloud version."
"The initial setup was slightly complex. We did face a couple of issues such as the SAML integration not being very smooth. And linking communication with the metadata server was a bit of a challenge. Eventually, we were able to configure it properly."
 

Pricing and Cost Advice

"It may be costly for small organizations but adds value for large organizations with demanding workflows."
"The price is high, but the competitors are even higher, like Collibra."
"It's an expensive solution."
"The product is very expensive"
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"The solution's pricing model is easy, but it is very expensive."
"The product has a high price point."
"Informatica is very expensive."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
26%
Healthcare Company
13%
Manufacturing Company
8%
Computer Software Company
6%
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Midsize Enterprise3
Large Enterprise8
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

Questions from the Community

What do you like most about IBM InfoSphere MDM?
When users update their information on one product, the data is sent to a database. My approach was to maintain a mas...
What needs improvement with IBM InfoSphere MDM?
IBM InfoSphere MDM's UI is complicated. It also needs to improve its on-prem configuration.
What is your primary use case for IBM InfoSphere MDM?
When users update their information on one product, the data is sent to a database. My approach was to maintain a mas...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transfor...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead r...
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Also Known As

InfoSphere MDM, InfoSphere Master Data Management
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
SAS Master Data Management, DataFlux qMDM
 

Overview

 

Sample Customers

L'Oreal S.A., Kingland Systems, Oncor, Farmaceuticos Maypo, Volkswagen Financial Services
The Travel Company, Carbonite
Aegon, Allianz Global Corporate & Specialty, Ausgrid, Bank of Queensland, Florida Department of Corrections, Generali Hellas, Gitanjali Group, Gloucestershire Constabulary, GS Home Shopping, HealthPartners, The Travel Corporation, Transitions Optical, Triad Analytic Solutions
Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software. Updated: September 2025.
868,288 professionals have used our research since 2012.