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IBM Cognos vs ThoughtSpot comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
IBM Cognos offers mixed returns; some save significantly, others find it costly, but generally enhances insights and processes.
Sentiment score
6.6
ThoughtSpot enhances value with time savings, ease of use, and reduced costs, but user adoption affects ROI.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
Based on our implementation in one project, we are trying to raise more funding to expand its use.
ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.
 

Customer Service

Sentiment score
6.5
IBM Cognos support is responsive and expert but criticized for high costs, slow resolutions, and complexity in customer service.
Sentiment score
6.1
ThoughtSpot's customer support is praised for responsiveness but critiqued for depth, with mixed ratings on problem resolution.
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
I stopped opening tickets due to insufficient and untimely responses.
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
The knowledge base for ThoughtSpot is less robust compared to others.
 

Scalability Issues

Sentiment score
7.5
IBM Cognos offers scalable solutions, supporting large deployments with proper server architecture, powerful hardware, and seamless software integration.
Sentiment score
6.0
ThoughtSpot offers effective scalability and growth, but may require improvements in role management and advanced preparation tools.
It can be scaled out to other teams, but requires building cubes and implementing policies.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
As our data has grown, I have validated huge datasets and complex models without significant issues.
The platform does not have technical problems with scaling data or connections.
 

Stability Issues

Sentiment score
7.2
IBM Cognos is praised for stability and performance, surpassing competitors, with minor issues often due to server configuration.
Sentiment score
6.0
ThoughtSpot is stable and fast for large datasets but faces occasional downtime, feature gaps, and integration challenges.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
This workaround consumed a lot of resources and led to reduced performance, with pinboards loading for approximately two minutes for each filter criterion.
The upgrades are smooth with no downtime, which is super important.
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
 

Room For Improvement

IBM Cognos needs UI upgrades, better data visualization, improved performance, and advanced self-service features to compete with rivals.
ThoughtSpot lacks visualization flexibility, geospatial options, customization, integration tools, and better organization, lagging behind Power BI and Tableau.
There is room for improvement in self-service analytics and predictiveness.
Compared to Oracle's DV or Microsoft Power BI, it is more advanced.
A crucial feature we needed is missing, which involves restricting views of certain KPIs when users select conflicting parameters.
The platform also has fewer formulas and functions compared to Power BI and Qlik, limiting the creation of complex functions directly within ThoughtSpot.
 

Setup Cost

IBM Cognos is costlier but offers extensive features, complex licensing, and competitive SaaS options for SMEs, emphasizing negotiation.
ThoughtSpot offers competitive, flexible pricing between Tableau and Power BI, with options suited to various organizational needs.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
HubSpot is expensive.
ThoughtSpot's pricing is reasonable and in line with other BI tools.
 

Valuable Features

IBM Cognos offers powerful analytics, flexible reporting, strong visualization, and robust security with scalability and ease of use.
ThoughtSpot's search-based functionality enables intuitive data exploration, empowering non-technical users to create reports and improve business efficiency.
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
8th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
Reporting (6th)
ThoughtSpot
Ranking in BI (Business Intelligence) Tools
13th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
16
Ranking in other categories
Data Visualization (8th), Embedded BI (5th)
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.1%, down from 4.3% compared to the previous year. The mindshare of ThoughtSpot is 1.6%, up from 1.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Sushma Polavarapu - PeerSpot reviewer
Creates user-friendly analysis environments for large datasets
The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.
report
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
10%
Government
8%
Financial Services Firm
21%
Computer Software Company
11%
Manufacturing Company
11%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What is your experience regarding pricing and costs for ThoughtSpot?
The pricing is on the higher end but reasonable for what ThoughtSpot offers.
What needs improvement with ThoughtSpot?
ThoughtSpot lacks an intermediate layer for data loading, unlike Qlik, which affects dashboard stability when the database has issues. The platform also has fewer formulas and functions compared to...
What is your primary use case for ThoughtSpot?
I am working for a telecommunication company where we use ThoughtSpot ( /products/thoughtspot-reviews ) to create monthly, weekly, and daily ad hoc reports for business needs. We work for both B2B ...
 

Comparisons

 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Find out what your peers are saying about IBM Cognos vs. ThoughtSpot and other solutions. Updated: July 2025.
864,053 professionals have used our research since 2012.