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IBM Cognos vs Qlik Sense vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
IBM Cognos offers mixed returns; some save significantly, others find it costly, but generally enhances insights and processes.
Sentiment score
6.3
Companies achieve quick and substantial ROI with Qlik Sense, citing cost savings, increased revenue, and enhanced decision-making efficiency.
Sentiment score
7.0
Tableau Enterprise delivers rapid returns through efficiency, cost reduction, quick insights, and enhanced decision-making within six to twelve months.
In my organization, we moved from OBI to Qlik Sense due to limitations with OBI, resulting in very high ROI.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
 

Customer Service

Sentiment score
6.5
IBM Cognos support is responsive and expert but criticized for high costs, slow resolutions, and complexity in customer service.
Sentiment score
5.3
Users appreciate Qlik Sense stability, community resources, and consulting services, despite mixed reviews on technical support response times.
Sentiment score
6.1
Tableau Enterprise support is praised for professionalism and multilingual assistance but needs improvement in response times and technical expertise.
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
While tech support is comprehensive, the stability of Qlik Sense means I generally do not need it.
Technical support requires improvement.
In Turkey, the consultant firms are very professional, and they support you.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
 

Scalability Issues

Sentiment score
7.5
IBM Cognos offers scalable solutions, supporting large deployments with proper server architecture, powerful hardware, and seamless software integration.
Sentiment score
7.7
Qlik Sense efficiently scales with ease of adding RIM nodes, though licensing is costly, favored by large enterprises.
Sentiment score
6.7
Tableau Enterprise's scalability varies, effective with design and configuration, but big data performance concerns and costs remain.
It can be scaled out to other teams, but requires building cubes and implementing policies.
It performs well in terms of performance and load compared to others.
Qlik Sense helps analyze data and can handle larger amounts of data compared to other BI tools.
It is easily scalable with Microsoft, with other services Azure and other tools they provide.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
 

Stability Issues

Sentiment score
7.2
IBM Cognos is praised for stability and performance, surpassing competitors, with minor issues often due to server configuration.
Sentiment score
7.6
Qlik Sense is highly stable with reliable performance, minor setup issues, but excellent support and consistent updates.
Sentiment score
7.4
Tableau Enterprise is generally stable and reliable, with occasional issues mainly related to large datasets or server configurations.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
The stability is very good.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
 

Room For Improvement

IBM Cognos needs UI upgrades, better data visualization, improved performance, and advanced self-service features to compete with rivals.
Qlik Sense needs enhanced statistical functions, data integration, ETL, customization, visualization, governance, efficiency, and user-friendly interfaces.
Tableau Enterprise users seek better data integration, improved performance, cost-effective pricing, and enhanced analytics and collaboration features.
There is room for improvement in self-service analytics and predictiveness.
Power BI has better visualizations and interactions with updates in 2023 that provide ease of use.
Providing an API feature to access data from the dashboard or QEDs could be beneficial.
There should be more comprehensive documentation and explanatory videos available to help clients understand and calculate capacity-based pricing, making it easier to predict costs before implementing Qlik Sense Cloud.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
 

Setup Cost

IBM Cognos is costlier but offers extensive features, complex licensing, and competitive SaaS options for SMEs, emphasizing negotiation.
Qlik Sense offers competitive pricing with flexible, scalable licensing, offsetting initial costs for enterprises considering its fast implementation.
Tableau's pricing is high yet competitive, with increased costs for added features, posing challenges for small organizations.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
It is just about how expensive it is to implement.
Compared to Power BI, it is definitely costly.
Among the BI tools and data analytics tools, Qlik is the most expensive.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
 

Valuable Features

IBM Cognos offers powerful analytics, flexible reporting, strong visualization, and robust security with scalability and ease of use.
Qlik Sense excels in user-friendly data visualization, rapid integration, and insightful analytics with advanced features like GeoAnalytics and AI.
Tableau Enterprise excels in data integration, visualization, and analytics, offering customization, real-time processing, and advanced capabilities for decision-making.
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
From an end-user perspective, it's convenient and performance-oriented, providing something meaningful from all the organization's data.
It is a single product that I can use as an ETL database, BI, and more.
It has an interactive interface with Qlik graphs, pivot, and interactivity, which makes it easier to use than other tools.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
 

Mindshare comparison

BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
IBM Cognos2.2%
Microsoft Power BI14.1%
Tableau Enterprise10.3%
Other73.4%
BI (Business Intelligence) Tools
Data Visualization Market Share Distribution
ProductMarket Share (%)
Qlik Sense7.3%
Tableau Enterprise19.2%
Apache Superset9.2%
Other64.3%
Data Visualization
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise10.3%
Microsoft Power BI14.1%
Amazon QuickSight4.9%
Other70.7%
BI (Business Intelligence) Tools
 

Featured Reviews

Robert Thorpe - PeerSpot reviewer
Robust platform delivers excellent reports and insights while needing improvement in self-service capabilities
Our clients utilize IBM Cognos mainly for static reporting, board packs, business reporting, and insights IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting. One of our customers can get a full company update on a Monday…
Hasan ÖZ - PeerSpot reviewer
Interactive visualization improves decision-making for managers
Actually, I don't have any specific ideas. The last time I built a report for the IT team to monitor their process was about a year ago. They received requirements and tracked progress, measuring how they processed tasks. Power BI offers better pricing compared to Qlik Sense. Qlik Sense has better performance, particularly in its archival system. However, Power BI has better visualizations and interactions with updates in 2023 that provide ease of use. Power BI is more user-friendly than Qlik Sense.
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
report
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
10%
Government
8%
Financial Services Firm
19%
Manufacturing Company
11%
Computer Software Company
11%
Government
8%
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business33
Midsize Enterprise23
Large Enterprise83
By reviewers
Company SizeCount
Small Business32
Midsize Enterprise40
Large Enterprise83
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
Seeking lightweight open source BI software
There are many...It would rather depend what System BI architecture or Enterprise legacy you have at your end...I wou...
What do you like most about Qlik Sense?
The most valuable features of Qlik Sense are its speed and seamless development of web technologies.
What is your experience regarding pricing and costs for Qlik Sense?
It is not about performance. It is just about how expensive it is to implement.
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What do you like most about Tableau?
Tableau is a fantastic tool that provides impressive dashboards and customized reports.
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
QlikSense
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Abbvie, Airbus, Barclays, BT Openreach, BMW, Daimler AG, HSBC, IKEA, Nationwide Building Society, Royal Mail Group, Sanofi, Siemens, Wendy'', Vodafone, Volvo
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about Microsoft, Salesforce, Amazon Web Services (AWS) and others in BI (Business Intelligence) Tools. Updated: September 2025.
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