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HubSpot Sales Hub vs Pega Customer Service comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

HubSpot Sales Hub
Ranking in CRM
11th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
23
Ranking in other categories
AI Sales & Marketing (8th)
Pega Customer Service
Ranking in CRM
31st
Average Rating
8.6
Reviews Sentiment
6.0
Number of Reviews
6
Ranking in other categories
AI Customer Support (76th)
 

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of HubSpot Sales Hub is 0.9%, down from 1.3% compared to the previous year. The mindshare of Pega Customer Service is 0.5%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Mindshare Distribution
ProductMindshare (%)
HubSpot Sales Hub0.9%
Pega Customer Service0.5%
Other98.6%
CRM
 

Featured Reviews

Mano Senaratne - PeerSpot reviewer
Head of Digital Engineering, Management Consultant at Stax Inc.
Seamless integration boosts workflow through custom connectivity
The main advantage is its ease of use, and it comes with multiple connectors that can be used to integrate several other systems. The most important feature for us is the ability to plan workflows and integrate other systems manually, even without native connectivity. This is significant because we have connected our internal systems to HubSpot Sales Hub using the API. Another valuable feature is the email tracking module. Once a person is tracked, it adds all the metadata into the platform for later audit or progress tracing of the email. The custom reporting functionality is very helpful. We have been using custom reporting with HubSpot Sales Hub to get periodic reports and see the progress of certain projects. It helps us plan our sales strategy by tracking variables based on project size or site projects. We can link these projects to data and components, which helps us strategically plan based on the reports. The associated lists feature is new, though it has certain limitations when exporting data. HubSpot Sales Hub provides 95% flexibility in terms of allowing us to export, transform data, and bring it back. However, there are some limitations with the associated list feature and the API in terms of flexibility.
Kishore-Panathula - PeerSpot reviewer
Sr. Architect-CLSA at Wipro Limited
Unified customer service has provided real-time insights and supports flexible, intuitive workflows
We have a customer service application for customer service in a smaller group, and for most purposes, we use the direct platform. It is a unified channel that depends upon the business. We do not use all channels, but we leverage them wherever they are applicable. The interface is intuitive and depends upon the business. Whenever there is a request for information, we come up with a design and then provide the opportunity to see if it is usable or if they would prefer it in another fashion. Out of the box, it is acceptable. It has all the features required for supporting the customer service side. Although we are not using the voice feature, it gives people the flexibility to interact and get real information. Real-time information is available. It includes both a dashboard and the customer service front desk UI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"HubSpot Sales Hub provides its users with very user-friendly UX or customization controls."
"You can create the workflows and also the different dashboards that you can create. I find it really convenient to generate a lot of reports plus the different views to present the deals."
"Overall, I give HubSpot Sales Hub a rating of ten because it is a strong platform for sales."
"The customer service and support are very good because every time I need something, they reply immediately even in the free version."
"The most valuable feature of the solution is the tracking of customer interaction and client introduction."
"What I like about HubSpot Sales Hub the most is that it's complex in a good way, it has everything I need, it's well-integrated with other tools, and it's easy to integrate with."
"I would say that there are two features that I found valuable. These two features are the solution's clean UI and ease of setup."
"We use the tool for email automation and responses. It helps with sales nurturing, and we have integrated it with Factors.ai. The biggest pro is its intuitive and easy-to-use interface. I can easily access the information I need. Another strong point is the customer education they provide. There are numerous resources available to help understand how to use it. HubSpot Sales Hub does a great job with automation and structuring sales processes."
"Pega Customer Service is scalable."
"The most valuable feature of the solution is case management and different configurations."
"The product is scalable. It works efficiently for changing existing features."
"It has all the features required for supporting the customer service side, and although we are not using the voice feature, it gives people the flexibility to interact and get real information with real-time information available."
"The technical support provided for all the solutions from Pega is of the same quality since they have their own internal teams and the same mechanisms, which are good for dealing with issues of different users."
 

Cons

"The initial setup process is not very complicated."
"The email tracking feature of HubSpot Sales Hub helps me assess prospect engagement, but I don't think it works well and it needs to be improved; the problem with it is that it recognizes auto-screening in email tools, which means HubSpot Sales Hub thinks an email opened by an end-user is actually an email that is screened, giving me false expectations."
"The tool should add a prospect success feature. Some intelligence should be drawn from our activities and the data we're feeding to recommend the next action. Some AI enablement will help us take the next step for a particular prospect or recommend solutions to help with prospect conversion from an out-of-the-box perspective."
"The pricing structure includes a base payment for the sales part, which is somewhat expensive compared to other options."
"There have been many instances where we later identified certain customers that should have been on our target list yet were not."
"There is a general challenge with CRMs, including HubSpot Sales Hub, where users may not fully understand the system's capabilities. I believe there is a need for better clarification and explanation of what CRMs entail."
"The tool doesn't effectively summarize conversations and note-taking features. The solution needs to include predictive analytic capabilities. There is room for improvement in post-call functionalities. After a sales call, more can be done, such as providing detailed insights and better note-taking capabilities. An AI-enabled sales assistant feature would also be beneficial."
"There are a lot of areas in HubSpot Sales Hub that can improve. It is lacking some direct automation. There are a lot of challenges that we have during the integration. To solve this problem, we are using other third-party tools. They could improve on direct automation."
"Integrating with non-Pega systems (e.g., legacy CRMs, third-party APIs) can require significant effort and custom development."
"The product's pricing needs improvement."
"The licensing cost could also be improved."
"The only concern I have seen about the product is its prices."
"Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us."
"Pega JVM function needs to be improved."
 

Pricing and Cost Advice

"The tool's licensing offers value."
"The solution is more on the cheaper side, but not the cheapest. I'd say it's somewhere in the middle. There are cheaper options like Zoho that provide many features at a lower price, but they're not as expensive as Salesforce or SAP."
"We have to pay for licenses. They are not expensive."
"I rate the product's pricing a five out of ten. It becomes expensive when you add more features and users."
"From a pricing point of view, it was 1,000 dollars per month. The solution was worth the money paid for it."
"I rate the product price as seven on a scale of one to ten, where ten is the most expensive, and one is the least expensive."
"The tool's licensing depends on factors like the number of contacts, users, and additional modules. But generally, it's feasible and accessible. A free license is also available, although it comes with limited features. Even the free license is cool to use."
"The solution is very affordable from the perspective of the features."
"The tool's pricing is flexible, and I rate it four to five out of ten."
"The solution provides licenses to users either based on the number of users or the number of cases that an end user creates."
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Top Industries

By visitors reading reviews
Construction Company
15%
Financial Services Firm
13%
Comms Service Provider
11%
University
10%
Financial Services Firm
22%
Construction Company
17%
Computer Software Company
10%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business16
Midsize Enterprise4
Large Enterprise3
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for HubSpot Sales Hub?
My experience with pricing, setup cost, and licensing was a bit confusing, to be honest; I think HubSpot has gone through a lot of recent change around the packaging and the way that it is sold in ...
What needs improvement with HubSpot Sales Hub?
I look forward to seeing a lot of the innovation in the space regarding Agentic AI and the ability to have AI agents working on your behalf via HubSpot to do some prospecting for and to fill the to...
What is your primary use case for HubSpot Sales Hub?
My main use case for HubSpot Sales Hub is that it syncs very well with the way that we track our business via the HubSpot CRM, and it provides me workflows and solutions to manage my day-to-day act...
What is your experience regarding pricing and costs for Pega Customer Service?
The setup cost depends upon the business. We do not use all channels, so it depends, but we leverage them wherever they are applicable.
What needs improvement with Pega Customer Service?
Improvements are always required, but at this moment, the UI is the key area that is not flexible enough for us. From the implementation side, it is still at the higher end. However, I do not have ...
What advice do you have for others considering Pega Customer Service?
The organization uses internal applications. The overall review rating for this solution is nine out of ten.
 

Overview

 

Sample Customers

digimind, easyrecrue, software2, subaru, suzuki, Huif
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Find out what your peers are saying about HubSpot Sales Hub vs. Pega Customer Service and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.