HPE StoreVirtual vs NetApp Cloud Volumes ONTAP comparison

Hewlett Packard Enterprise and NetApp are both solutions in the Software Defined Storage (SDS) category. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 95% of NetApp users who would recommend it.

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Executive Summary

We performed a comparison between HPE StoreVirtual and NetApp Cloud Volumes ONTAP based on real PeerSpot user reviews.

Find out in this report how the two Software Defined Storage (SDS) solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed HPE StoreVirtual vs. NetApp Cloud Volumes ONTAP Report (Updated: July 2025).

Buyer's Guide

HPE StoreVirtual vs. NetApp Cloud Volumes ONTAP

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure Storage FlashBlade

Featured Reviews

Eric Black

Solutions Architect at Recovery Point Systems

The ability to leverage multi-tenancy along with immutability is a huge benefit for us

The only thing I feel FlashBlade is missing is the SOS API. If it had SOS API, that would put it well over the top. Veeam Backup specifically has started to streamline their API, and they are doing that with SOS API. They have optimized it. Any of the S3 devices out there that support this SOS API can have far more API calls at once. On our side, that translates to better restoration. With SOS API, it can leverage far more restorations at a single given time or read from the device in simple terms. That results in maximizing the output and throughput from the device itself.

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Vebjorn Nergaard

Senior IT Engineer at Guard Automation AS

Reliable with helpful support and good replication

The setup is okay, however, it comes with a moderate amount of difficulty. If you are new to the product, it is difficult. You do get used to the process over time and it gets easier. A company just needs one person to maintain the solution as it just runs. You don't need any support staff. It's very, very hands-off except when you do updates. The product is living its own life.

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Pramod-Talekar

Sr Service Engineer at a healthcare company with 1,001-5,000 employees

Allows customers to manage SAN and NAS data within a single storage solution

The tool's most valuable features are the SnapLock and SnapMirror features. If something goes wrong with the data, we can restore it. This isn't a mirror; we store data in different locations. If there's an issue on the primary site, we can retrieve data from the secondary site. Multiprotocol support in NetApp Cloud Volumes ONTAP is beneficial because it allows customers to manage SAN and NAS data within a single storage solution. This feature eliminates the need to purchase different types of storage.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It uses the same platform for connectivity so integration is seamless."

"We can capacity plan at a greater level than we used to."

"I like its size. It is smaller than the other competitors. We can plug in many blades, and we can have data up to one terabyte."

"It helps simplify our storage, because the user interface is very simple and the installation is easy."

"Approximately 40% to 50% of my time is saved using Pure Storage FlashBlade compared to different products."

"The initial setup was straightforward. If you know how to plug in power and network you're pretty much qualified. They were on site to configure the network, the box to fit into our network architecture. Other than that, we self-managed from there."

"The product is scalable and easy to expand."

"The most valuable features of this solution are the rewrite speed and the nonstop services."

More Pure Storage FlashBlade pros

"It's very stable and it's easy to use."

"The solution's most valuable aspect is that it is hardware independent."

"All of the administrative tasks are easy and everything is centralized."

"A very flexible solution."

"he interface and the installation makes it easy as it's all in one piece of hardware and it doesn't need to be connected to anything else."

"The network RAID feature gives us maximum availability, since we cannot afford any downtime, even for a second."

"A company can scale it easily."

"It allows compute and storage to operate separately, and has the ability to take SAN nodes out of production for maintenance with little effort and zero downtime."

More HPE StoreVirtual pros

"It's very easy to set up, and within 40 minutes, you can apply storage notes in Azure."

"With NetApp, you can integrate malware scanning or malware protection. This is something valuable that is not offered in SaaS solutions typically."

"So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the license consumption and also the consumption of the underlying cloud storage."

"For us, the value comes from the solution's flexibility, speed, and hopefully cost savings in the long term."

"I like how you can easily pair on-prem with the cloud and the cloud backup feature. I like the whole integration with on-prem and the cloud for SnapMirror relationships."

"Its features help us to have a backup of our volumes using the native technology of NetApp ONTAP. That way, we don't have to invest in other solutions for our backup requirement. Also, it helps us to replicate the data to another geographic location so that helps us to save on the costs of backup products."

"One of the most valuable features is its similarity to the physical app, which makes it familiar. It's almost identical to a real NetApp, which means you can run all of the associated NetApp processes and services with it. Otherwise, we would definitely have to deploy some hardware on a site somewhere, which could be a challenge in terms of CapEx."

"It offers ease of use and a comprehensive suite of applications, including features like SnapMirror, SnapVault, and unified snapshot management, all bundled into a single product."

More NetApp Cloud Volumes ONTAP pros

Cons

"We haven't been able to use much of the cloud area of Pure Storage. We have a storage server and it would be better if it could integrate with other cloud features of this solution."

"I would like to see the licensing fees improved as well as the price per terabytes."

"The documentational aspect of FlashBlade needs improvement."

"To improve FlashBlade, some analysts suggest enhancing its handling of relational database management systems and SQL queries."

"An area for improvement in Pure Storage FlashBlade is its price. It could be reduced. The technical support for Pure Storage FlashBlade also needs improvement. It used to be good, with more experienced engineers. Nowadays, it isn't, and it takes longer for support to solve problems."

"In terms of technical support, the experience has been mixed. The support is done through email and is not that great, making it a very problematic area I've been dealing with for over four years."

"The features provided for SMB customers are limited."

"Commvault has mainly driven the Analytics, providing data and reports. However, the product has room for improvement, especially regarding storage analytics. Upgrading firmware has caused issues, requiring feature disabling to revert to traditional backups. The firmware upgrades sometimes affect Commvault backups."

More Pure Storage FlashBlade cons

"f you're doing the 10Gb adapters, SFPs don't come with it, but it doesn't say that. It might say that somewhere else, but it's not clear."

"Product looks like it is in the end of development."

"User interface could be improved."

"In our country, Qatar, most of the industry isn't using too much HP. StoreVirtual doesn't move fast. It's not a popular product."

"The management aspect of the solution needs to be improved in order to make the product stronger."

"One of the areas that need improvement is the consolidated management platform, to manage all of the nodes from one place and the licensing around that."

"The penalty for the availability is performance. So, you have to balance or choose between the availability and the performance."

"It is a costly solution."

More HPE StoreVirtual cons

"I would like to see better integration with Active IQ."

"I would want more visibility and data analytics where we can see anomalies within the shares within the GUI."

"I would like to see more information about Cloud Volumes ONTAP using Google Cloud Platform on NetApp's website."

"How it handles erasure coding. I feel it the improvement should be there. Basically, it should be seamless. You don't want to have an underlying hardware issue or something, then suddenly there's no reads or writes. Luckily, it's at a replication site, so our main production site is still working and writing to it. But, the replication site has stopped right now while we try to bring that node back. Since we implemented in bare-metal, not in appliance, we had to go back to the original vendor. They didn't send it in time, and we had a hardware memory issue. Then, we had a hard disk issue, which brought the node down physically."

"The solution is not stable when using single nodes. This is a problem. NetApp should work on this solution to make it more stable with HA nodes and resolve this issue."

"I would like some more performance matrices to know what it is doing. It has some matrices inherent to the Cloud Volumes ONTAP. But inside Cloud Manager, it would also be nice to see. You can have a little Snapshot, then drill down if you go a little deeper."

"NetApp Cloud Volumes ONTAP needs to have customizable pricing options such as 10 TB increments. They seem to have only two options: 10 TB or 250 TB."

"It definitely needs improvement with respect to clustering and with respect to more collaborative integrations with Azure. Right now, we have very limited functionalities with Azure, except for storage. If CVO could be integrated with Azure that would help. When there is any sort of maintenance happening in the cloud, it disrupts the service in Cloud Volumes ONTAP."

More NetApp Cloud Volumes ONTAP cons

Pricing and Cost Advice

"The price is a little high."

"I rate the tool's pricing a seven to eight out of ten."

"Our customers have seen a reduction in TCO."

"Pure Storage FlashBlade is a hardware appliance, and it's very expensive if you compare its price with other solutions. You can get the same features and benefits from its competitor, VAST Data, but for half the price of Pure Storage FlashBlade."

"The pricing for FlashBlade is between cheap and moderate."

"I feel that the price could always be lowered."

"Licensing fees are paid yearly."

"The price could be cheaper."

More Pure Storage FlashBlade pricing and cost advice

"One of the key features about it is that when you buy either a VSA license or a StoreVirtual appliance, all your software's included."

"It costs less than $10,000 for one machine. If it costs more than 15% higher than this, then the customer may change to another solution."

"The prices are OK, so we don't have much difficulty selling HPE in Brazil."

"If you buy a five-year license, not only does the technical support expire after five years, but you also lose the ability to change and expand the VSA, and the systems won't go down."

"Licensing is not exactly straightforward, but not the worst I have ever seen."

"For our organization, I believe the cost is 16,000 Euros for a three-year license. It costs a bit more to do the maintenance on our servers as well. It's also on an HP ProLiant server and an organization will need to do the maintenance there also. I believe the price for that is around 2000 Euros a year."

"Our licensing costs are folded into the hardware purchases and I have never differentiated between the two."

"It is not a cheap solution because we need to pay for the license and pay for Azure resources as well."

"For NetApp it's about $20,000 for a single node and $30,000 for the HA."

"If a customer is only using, say, less than 10 terabytes, I don't think CVO would be a good option. A customer using at least 100 or 200 terabytes should get a reasonable price from NetApp."

"They allow a special price if you are working closely with them. Since we have a lot of NetApp systems, we got some kind of discount. That's something they do for other customers, not just for us. The price was fair. In addition to the licensing fees, you're paying Amazon for your usage..."

"Overall, the pricing of NetApp is aggressive and the pricing becomes more aggressive as the amount of data increases. The cost for a given volume of data that you are storing becomes lower. The greater the volume of data, the cheaper the license."

"For enterprise customers, it's a very cost effective. But in the SMB segment, yeah, pricing is a little bit challenge for your time."

"Cloud is cloud. It's still expensive. Any good solution comes with a price tag. That's where we are looking to see how well we can manage our data in the cloud by trying to optimize the costs."

More NetApp Cloud Volumes ONTAP pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Financial Services Firm

11%

Educational Organization

Manufacturing Company

Computer Software Company

19%

Manufacturing Company

12%

Government

11%

Financial Services Firm

11%

Educational Organization

18%

Manufacturing Company

14%

Computer Software Company

13%

Financial Services Firm

11%

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure Storage FlashBlade?

The tool's most valuable feature is its fast performance, especially in handling snapshots. It helps during power out...

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What is your experience regarding pricing and costs for Pure Storage FlashBlade?

The pricing of Pure Storage FlashBlade is expensive compared to other products I used from other companies in the pas...

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What needs improvement with Pure Storage FlashBlade?

I believe there is not much improvement needed because they have everything we need, but the interface is a little bi...

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What do you like most about NetApp Cloud Volumes ONTAP?

So a lot of these licenses are at the rate that is required for capacity. So they're they're able to reduce the licen...

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What is your experience regarding pricing and costs for NetApp Cloud Volumes ONTAP?

The solution's pricing is reasonable.

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What needs improvement with NetApp Cloud Volumes ONTAP?

NetApp's support could improve.

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Comparisons

Dell PowerScale (Isilon) vs Pure Storage FlashBlade

Compared 20% of the time

Red Hat Ceph Storage vs Pure Storage FlashBlade

Compared 11% of the time

MinIO vs Pure Storage FlashBlade

Compared 11% of the time

VAST Data vs Pure Storage FlashBlade

Compared 10% of the time

Pure Storage FlashArray vs Pure Storage FlashBlade

Compared 9% of the time

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VMware vSAN vs HPE StoreVirtual

Compared 52% of the time

Red Hat Ceph Storage vs HPE StoreVirtual

Compared 48% of the time

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Azure NetApp Files vs NetApp Cloud Volumes ONTAP

Compared 18% of the time

Amazon S3 vs NetApp Cloud Volumes ONTAP

Compared 12% of the time

Red Hat Ceph Storage vs NetApp Cloud Volumes ONTAP

Compared 10% of the time

Amazon EFS (Elastic File System) vs NetApp Cloud Volumes ONTAP

Compared 8% of the time

Portworx Enterprise vs NetApp Cloud Volumes ONTAP

Compared 6% of the time

More NetApp Cloud Volumes ONTAP Competitors

Product Reports

Buyer's Guide

Pure Storage FlashBlade

June 2025

Download Pure Storage FlashBlade product report

Buyer's Guide

HPE StoreVirtual

July 2025

Download HPE StoreVirtual product report

Buyer's Guide

NetApp Cloud Volumes ONTAP

June 2025

Download NetApp Cloud Volumes ONTAP product report

Also Known As

No data available

HPE StoreVirtual, HPE VSA

ONTAP Cloud, CVO, NetApp CVO

Overview

FlashBlade is the industry’s most advanced scale-out storage for unstructured data, powered by a modern, massively parallel architecture to consolidate complex data silos (like backup appliances and data lakes) and accelerate tomorrow’s discoveries and insights.

Pure Storage

HPE StoreVirtual storage ensures that organisations can optimise the benefits of server virtualisation with cost-effective high availability and disaster recovery. The iSCSI-based, scale-out storage platform is easy to manage and change – meeting ongoing business demands without creating IT bottlenecks or application downtime. Overcoming the cost and management limitations of traditional storage area networks (SANs), HPE StoreVirtual nodes use storage clustering to form a single pool of resources that enable organisations to buy only what they need today, scaling non-disruptively to meet requirements in the future.

Hewlett Packard Enterprise

NetApp Cloud Volumes ONTAP is an efficient storage management solution for managing and storing data in the cloud. It offers seamless integration with cloud providers, advanced data replication capabilities, and high data protection. With reliable performance, it is ideal for industries like healthcare and finance.

NetApp

Sample Customers

ServiceNow, Mercedes-AMG Petronas Motorsport, Dominos, Man AHL

NBrIX, WIND Telecom, Netrics

1. Accenture 2. Acer 3. Adidas 4. Aetna 5. AIG 6. Apple 7. Bank of America 8. Barclays 9. Bayer 10. Berkshire Hathaway 11. BNP Paribas 12. Cisco 13. Coca-Cola 14. Comcast 15.ConocoPhillips 16. CVS Health 17. Dell 18. Deutsche Bank 19. eBay 20. Eli Lilly 21. FedEx 22. Ford 23. Freescale Semiconductor 24. General Electric 25. Google 26. Honeywell 27. IBM 28. Intel 29. Intuit 30. JPMorgan Chase 31. Kellogg's 32. KeyCorp 33. Liberty Mutual 34. L'Oréal 35. Mastercard

Buyer's Guide

HPE StoreVirtual vs. NetApp Cloud Volumes ONTAP

July 2025

Free Report: HPE StoreVirtual vs. NetApp Cloud Volumes ONTAP

Find out what your peers are saying about HPE StoreVirtual vs. NetApp Cloud Volumes ONTAP and other solutions. Updated: July 2025.

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