Heap vs SimilarWeb comparison

Heap and SimilarWeb are both solutions in the Web Analytics category. Heap is ranked #4 with an average rating of 7.5, while SimilarWeb is ranked #10 with an average rating of 9.0. Heap holds a 5.2% mindshare in WA, compared to SimilarWeb’s 1.9% mindshare. Additionally, 100% of Heap users are willing to recommend the solution, compared to 100% of SimilarWeb users who would recommend it.

Heap

Read 5 Heap reviews

353 Views
342 Comparison Views

100% willing to recommend

SimilarWeb

Read 1 SimilarWeb review

161 Views
161 Comparison Views

100% willing to recommend

Heap

SimilarWeb

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Heap and SimilarWeb based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: September 2025).

Buyer's Guide

Web Analytics

September 2025

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Helped 866,755 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Heap

Ranking in Web Analytics

4th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

SimilarWeb

Ranking in Web Analytics

10th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Web Analytics category, the mindshare of Heap is 5.2%, down from 6.6% compared to the previous year. The mindshare of SimilarWeb is 1.9%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Heap	5.2%
SimilarWeb	1.9%
Other	92.9%

Web Analytics

Featured Reviews

Harshith Bejjam

Senior Data Scientist - Analytics and Engineering at Lloyds Technology Centre India

Provides the availability of defining events, but there could be advanced UI features

We use Heap to create user metrics, and track page visits, feature usage, and user workflows after engaging with features The product's most valuable feature was the ready-made availability of defining events, creating visuals, and storing the data in the database. The product could benefit from…

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Malte Landwehr

Vice President, SEO at idealo Internet GmbH

Analyzing web traffic and gaining competitive insights with comprehensive data

The website analysis feature in SimilarWeb is vital for my work. It provides everything I need by allowing me to input any domain and filter by country. I can see the number of visitors over time, the number of unique users, session duration, clicks per session, and more. This helps me understand traffic patterns, user engagement metrics, and user journeys before and after visiting a site. Having this comprehensive data in one feature gives me crucial information for strategic planning. Additionally, there is a unique feature to look at outgoing traffic from ChatGPT or Perplexity, showing how much traffic certain websites receive from these tools.

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866,755 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Insurance Company

14%

Real Estate/Law Firm

11%

Financial Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for Heap?

It's pretty costly, and they use the common model of impressions. It's impression-based pricing, which can be costly for websites with high traffic.

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What needs improvement with Heap?

From a user perspective, customizing the interface could offer more flexibility. Customizing and branding the visuals a little bit better would take them to the next level.

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What advice do you have for others considering Heap?

Heap is quite user-friendly, featuring a primarily no-code interface for primary stakeholders. Some technical skills are required for administrators. However, based on my experience, Heap's design ...

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What needs improvement with SimilarWeb?

Apart from the hefty price tag, SimilarWeb is already an amazing piece of software. They should be careful not to add too many distracting features that could hide the core functionality.

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What is your primary use case for SimilarWeb?

My main use case for SimilarWeb is analyzing website traffic and understanding how much traffic a website receives in a specific country. I also use it to understand market share and market dynamic...

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What advice do you have for others considering SimilarWeb?

Just use it. It is the best software out there for what it offers. I rate SimilarWeb a nine out of ten. It just works, and the data is helpful and insightful. I enjoy using it, and I have been usin...

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Comparisons

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Compared 38% of the time

Google Analytics 360 vs Heap

Compared 24% of the time

Segment vs Heap

Compared 19% of the time

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Compared 19% of the time

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comScore Digital Analytix vs SimilarWeb

Compared 100% of the time

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Product Reports

Buyer's Guide

Heap

August 2025

Download Heap product report

Buyer's Guide

Web Analytics

September 2025

Download SimilarWeb product report

Overview

Heap automatically captures every customer touchpoint. No more tracking plans, tracking code, or tags. Get answers in seconds and make decisions faster.

Heap

SimilarWeb is a online competitive intelligence tool for businesses that offers its customers insights into both their own and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (e.g., time on site, page views, bounce rate), among other features.

SimilarWeb

Sample Customers

Zendesk, Marketo, Ernst & Young, Salesforce

British Airways, Taboola, Microsoft, eBay, Google, Airbnb, P&G, Deloitte, Alibaba

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: September 2025.

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866,755 professionals have used our research since 2012.

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We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.