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Gophish vs Lark comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gophish
Ranking in AWS Marketplace
2nd
Average Rating
8.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Lark
Ranking in AWS Marketplace
121st
Average Rating
7.0
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the AWS Marketplace category, the mindshare of Gophish is 0.2%, up from 0.2% compared to the previous year. The mindshare of Lark is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AWS Marketplace Mindshare Distribution
ProductMindshare (%)
Gophish0.2%
Lark0.2%
Other99.6%
AWS Marketplace
 

Featured Reviews

JC
Administrador de sistemas informaticos en red at a consultancy with 201-500 employees
Phishing awareness campaigns have improved training impact but still need smarter automation
I think Gophish could be improved with more automation, for instance. It is great that you can create templates, schedule them, and do everything you want in Gophish, but it would be nice to have a small integrated AI model with which you could create email templates and phishing templates. It would be nice if Gophish implemented artificial intelligence. I wish Gophish could provide more support and be more advanced and that they continue developing it because it seems that Gophish does not get many updates, and I think they need to implement more features. It is great because it is free, but it needs more features. It would be cool if there was an artificial intelligence model that could create phishing campaigns or templates or email templates for you integrated within Gophish. I would rate it a seven. It is quite good and free software, but it needs more substance. It also depends on the number of clients a company has; it may be necessary to launch Gophish in a staggered way, which I also think is a drawback Gophish has. The issue is that if there are many people being targeted, for example, 5,000 employees in a company and you send 5,000, it may be that sending so many messages gets blocked by the security systems companies have. I think that Gophish could also improve the message sending flows. I gave it a seven because there are things to improve and it is not perfect. As I said before, it would be nice if templates could be created with AI, integrated into Gophish using an API with Gemini or ChatGPT or whichever, but the point is that it would be nice if the sending flows at large scale were better managed. When you send a phishing campaign to 5,000 people, you have to send it in sections in a staggered way, for example: to these 5,000 people it is going to be sent between eight in the morning and four in the afternoon. If you send them all at once, the phishing may get blocked and then the campaign has no effect. I would like it if Gophish implemented more improvements because they are needed, as it is kind of a bit stagnant. I hope that in the future they add more improvements including creating personalized templates with artificial intelligence and improving the message sending flows.
reviewer2858913 - PeerSpot reviewer
Marketing Specialist (Acquisition & Retention) at a manufacturing company with 10,001+ employees
Team collaboration has improved and project tracking is clearer but downtime still causes disruption
I think there are some parts of Lark that have not been translated, and sometimes there is a glitch where the product still uses Chinese words. Lark occasionally experiences downtime, and during those times, we usually use WhatsApp for communication and coordination, which can be frustrating. Regarding Lark's AI capabilities, I believe they are good in terms of governance and security. I think there is still room for improvement regarding the accuracy and reliability of Lark's AI output.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gophish has really improved security awareness in my organization."
"I think Gophish is a fantastic tool that, at least for my use case, worked perfectly."
"The impact it has had is that we have been able to sell it to clients who, for example, do not have the money to pay for a platform because they are small startups, and so with Gophish we create a solution that is cheaper for them."
"The best features Gophish offers are that it is free and it can detect if the user reads the email, clicks the email, and submits the info in your attachment."
"Gophish has positively impacted my organization by increasing awareness among my employees."
"Overall, Gophish is dependable for phishing simulations and awareness assessments."
"The best feature that Gophish offers is its customizability; it makes everything look very professional and makes tracking very easy."
"Gophish has had a positive impact on my organization, as I noticed that since I used Gophish for the benefit of several clients, the maturity level of my clients was increasing."
"Lark has positively impacted my organization because our team's work has become more noticeable by the management because we have a clear record of what's going on in the emails and with the work on the technical side."
"Lark has positively impacted my organization by helping us reorganize the to-do work, allowing us to focus more on our tasks."
 

Cons

"I think Gophish could be improved with a user-level function, meaning if the person is strong or weak, we send more or fewer awareness emails, and rely on real attacks in order to be able to create a template by itself."
"It does not handle lists well either, so when you have a big list of email addresses or users, it crashes, perhaps in the sending of the emails or somewhere else, but it crashes."
"I believe that Gophish can be improved by increasing the number of possible integrations."
"The customer support needs improvement."
"While I mentioned that one of the best features of Gophish is its reporting and analytics capabilities, I believe it requires more focus to become even better."
"I believe Gophish can be improved by adding new features based on attack types in the future, particularly for new zero-day attacks, and incorporating AI-based tools to enhance analyzing and automation."
"I would rate it a seven. It is quite good and free software, but it needs more substance."
"Although the tool is very good, I think there could be some improvements, especially when it comes to leveraging AI for testing and also when it comes to the expansion beyond email phishing."
"Lark can be improved by having the ability to switch between personal and team space."
"Lark occasionally experiences downtime, and during those times, we usually use WhatsApp for communication and coordination, which can be frustrating."
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Top Industries

By visitors reading reviews
Construction Company
26%
Manufacturing Company
10%
University
10%
Comms Service Provider
8%
Construction Company
33%
Manufacturing Company
21%
Outsourcing Company
9%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise6
Large Enterprise9
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Gophish?
My experience with pricing, setup costs, and licensing shows that the setup cost is not very high; Gophish is completely free, as it is an open-source tool.
What needs improvement with Gophish?
I believe Gophish can be improved in a few areas. First, the user interface could be made more modern and beginner-friendly. The current setup is simple, but for a new user, campaign creation, land...
What is your primary use case for Gophish?
My main use case for Gophish is to run a phishing awareness campaign inside an organization in a safe and controlled way. For example, instead of waiting for a real attacker to send a fake email to...
What needs improvement with Lark?
Lark can be improved by having the ability to switch between personal and team space. It's really annoying how difficult it is, and it's kind of confusing when you do that. Sometimes I add notes or...
What is your primary use case for Lark?
Our main use case for Lark is to organize our to-do lists and our daily routine at work. We organize what we are going to do, who is going to do it, and prioritize tasks. We do scheduling, add comm...
What advice do you have for others considering Lark?
My advice to others looking into using Lark is to make sure to check the free version. You might not need to subscribe at all. I would rate this product a 7 out of 10.
 

Comparisons

 

Overview

Find out what your peers are saying about Gophish vs. Lark and other solutions. Updated: June 2026.
909,948 professionals have used our research since 2012.