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Google Cloud Storage vs Microsoft Azure Object Storage comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Cloud Storage
Ranking in Public Cloud Storage Services
3rd
Average Rating
8.8
Reviews Sentiment
7.2
Number of Reviews
78
Ranking in other categories
Cloud Storage (2nd)
Microsoft Azure Object Storage
Ranking in Public Cloud Storage Services
9th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
52
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Public Cloud Storage Services category, the mindshare of Google Cloud Storage is 9.7%, down from 11.3% compared to the previous year. The mindshare of Microsoft Azure Object Storage is 1.9%, down from 2.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Public Cloud Storage Services
 

Featured Reviews

Manimaran Tannimalai - PeerSpot reviewer
User interface consistency facilitates seamless project planning and design for specialized tasks
While Google has made efforts to address SAP loads, the company lacks a product specialist focus. They cover a broad range of products, which might affect their ability to compete well in certain niches. Google's strength lies in their adapted approach to specific tasks, as seen with SAP loads. Generally, their focus is widespread.
Akram Zabat - PeerSpot reviewer
Provides versatile data storage solutions with a simple setup and easy to use
It's similar to S3 for AWS. The ability to store everything inside Blob or Object storage and use it for archiving data is beneficial. For example, you can transform data from relational databases, flatten it, and store it in Object storage to save space within the databases. If I want to save data and do not require legacy access, it's a good solution, for instance, to migrate archives from databases to Object storage. This can also be used for business intelligence purposes. Having a storage solution for data makes it the best place to store it. Azure has its own solution for StatsQ Web Apps.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"What I like about this program, is that it's quite fast, because you pay for your usage."
"The most valuable feature is the cryptographic technology."
"You do not need to install anything."
"The most valuable features are Pub/Sub, Data Explorer, BigQuery, and Data Transfer."
"I could store any type of file using the solution."
"It's a stable enough solution."
"Google Cloud was cheaper compared to AWS and Azure."
"The solution offers versioning, which lets us work together efficiently on a single document. What I like most about Google Cloud Storage is its ease of use and the integration of all Google services. It's very efficient for work."
"You can peer into different levels of the archive."
"With Microsoft Azure Object Storage, they are an open market."
"The most valuable feature of Microsoft Azure Object Storage is its ease of use."
"We can do data queries easily."
"Microsoft Azure Object Storage provides a platform for uploading or downloading big datasets."
"Microsoft products are much more industrial strength and enterprise-ready than any other services out there."
"What I like most about Microsoft Azure Object Storage is that you have many ways to access it."
"Microsoft Azure Object Storage is an easy-to-use and stable solution."
 

Cons

"An area for improvement is that when you share with others, they can see all your folders instead of just those you share. Only the folders you specifically share should be visible."
"It could be made even more secure and allow for more storage."
"Having more storage space would be an improvement."
"I would also like to be able to use my own tools and packages within this solution and also have a tool to visualize the data with graphics."
"The solution is good, however, it would benefit from increased storage without the additional cost."
"Here in the Philippines, we don't have direct support from Google. We have self-studied to learn the services."
"The cost of additional storage could be cheaper."
"While Google has made efforts to address SAP loads, the company lacks a product specialist focus."
"Technical support should be faster at resolving issues for tickets that we create."
"The solution needs to improve the custom domain integration with static web pages. Even though Blog Storage is providing the static content hosting feature, due to the custom domain availability, the integration is not available. In most cases, we withdraw from that service and use our app service to host our static data feeds."
"I would like to see a reduction in pricing so that they can be more competitive."
"The solution can be quite slow."
"The tool doesn't offer Microsoft Copilot and Microsoft AI."
"Currently, the Microsoft Azure Storage Explorer is just a Windows app. I don't know if it's available on mobile, such as iOS or Android. I don't know if the app is mobile-friendly. It should be mobile-friendly."
"We're still testing the solution. It's too early to make any suggestions as to what may be missing."
"They could provide multiple tools to provide you with cost calculations, giving you a better picture or providing better details of the cost calculations over the years."
 

Pricing and Cost Advice

"I pay for a monthly subscription."
"The solution is very cheap."
"We pay a monthly subscription."
"The solution was very cheap compared to other products."
"The solution is free."
"My company is paying a yearly subscription for the licensing of the solution. It is an expensive solution."
"Better pricing would be helpful."
"In general, it's fairly priced."
"I'm not aware of the licensing cost, as my customer handles it. In Taiwan, it's reasonably priced."
"Microsoft Azure Object Storage requires a license. We are using a pay-as-you-go model and we have an enterprise subscription model as well."
"It has a pay-as-you-go model. So, you are only paying for what you store. It's an attractive model. You don't pay for a set; you pay for what you actually use."
"The cost is based on the amount of traffic and we paid approximately 18 lakh Rupees ($25,000 USD) last year."
"The cost should be reduced to make it more competitive."
"The pricing is competitive."
"Object Storage is competitively priced."
"Currently, it is a flexible price policy."
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Top Industries

By visitors reading reviews
Educational Organization
71%
Computer Software Company
5%
Financial Services Firm
3%
Comms Service Provider
2%
Computer Software Company
23%
Manufacturing Company
13%
Retailer
12%
Real Estate/Law Firm
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Storage?
Google Cloud ( /products/google-cloud-reviews ) was cheaper compared to AWS ( /products/amazon-aws-reviews ) and Azure ( /products/microsoft-azure-reviews ). AWS ( /products/amazon-aws-reviews ) wa...
What needs improvement with Google Cloud Storage?
While Google has made efforts to address SAP loads, the company lacks a product specialist focus. They cover a broad range of products, which might affect their ability to compete well in certain n...
What is your experience regarding pricing and costs for Microsoft Azure Object Storage?
I can't share a lot about the costs. I am focused on the technical aspect. It's a pay-per-use solution and a good idea for proof of concept and value. If I want to test a product before deploying i...
What needs improvement with Microsoft Azure Object Storage?
In terms of compliance and security, everything is fine. I do not know of any immediate needs for improvement. However, one potential area for improvement is the replication process. Some clients c...
 

Also Known As

No data available
Microsoft Azure Blob Storage, Azure Object Storage, MS Azure Object Storage
 

Overview

 

Sample Customers

1. Adobe 2. Airbnb 3. Amazon 4. Apple 5. AT&T 6. Baidu 7. Cisco 8. Coca-Cola 9. Dell 10. eBay 11. Facebook 12. Ford 13. Google 13. HP 14. IBM 15. Intel 16. JPMorgan Chase 17. LinkedIn 18. Lyft 19. Microsoft 20. Netflix 21. Nike 22. Oracle 23. PayPal 24. Pinterest 25. Qualcomm 26. SAP 27. Spotify 28. Tesla 29. Toyota 30. Twitter 31. Visa 32. Walmart 33. WeWork
Umbraco, Xbox, Radioshack, 343 Industries, McKesson
Find out what your peers are saying about Google Cloud Storage vs. Microsoft Azure Object Storage and other solutions. Updated: April 2025.
849,963 professionals have used our research since 2012.