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Google Cloud Storage vs Microsoft Azure Object Storage comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Google Cloud Storage is reliable and efficient but lacks cost-saving benefits compared to Azure, with favorable return on investment.
Sentiment score
6.1
Microsoft Azure Object Storage provides scalability and cost benefits, but opinions vary on its market fit and strategic value.
 

Customer Service

Sentiment score
3.8
Google Cloud Storage's customer support is generally praised for responsiveness, though some users report slower response times and prefer forums.
Sentiment score
7.6
Mixed feedback for Azure support: praised for expertise, but needs faster resolutions and better service for non-premium users.
For SAP loads, Google provided a specific team, which resulted in good support.
We have self-studied to learn the services.
If I want to change something on my resources or directly access it via the portal, there is not a service level agreement of 100%, and sometimes it's quite difficult to access.
 

Scalability Issues

Sentiment score
5.8
Google Cloud Storage is highly scalable, allowing easy capacity adjustments and stable performance for both small and large user bases.
Sentiment score
7.2
Microsoft Azure Object Storage is widely praised for its scalability, efficiently supporting large user bases and extensive data volumes.
Google Cloud Storage is scalable, but there are limitations.
The storage is very scalable, so you can effortlessly scale it.
The downloading of high volume data and scalability processes face performance issues related to high data volumes.
 

Stability Issues

Sentiment score
6.6
Google Cloud Storage is reliable and efficient, with high stability and performance ratings, maintaining data integrity globally.
Sentiment score
7.1
Microsoft Azure Object Storage is highly stable, with minimal issues, quickly resolved outages, and largely positive user feedback.
There was no direct experience with any instability during my involvement.
The downloading of high volume data and scalability processes face performance issues related to high data volumes.
 

Room For Improvement

Google Cloud Storage needs speed, cost improvements, user-friendly management, and enhanced security, integration, capacity, pricing, and data tools.
Microsoft Azure Object Storage needs better performance, cost efficiency, simpler UI, improved support, integration, stability, and AI/ML features.
They cover a broad range of products, which might affect their ability to compete well in certain niches.
When using Data Lakes for analytics and frequently pulling data from our source database to Microsoft Azure Blob Storage, there should be faster methods to download large data from Microsoft Azure Storage Blob to different locations.
The improvement needed for Microsoft Azure Object Storage is to reduce the transactional charges, as these read and write operation charges are higher.
 

Setup Cost

Enterprise buyers find Google Cloud Storage pricing competitive, citing flexibility and moderate fees, despite occasional cost increases.
Microsoft Azure Object Storage offers flexible pay-as-you-go pricing but can be costly with additional charges and complex pricing.
Depending on your setup, Google Cloud Storage is economical, especially if you do not need high stability and scalability.
Google Cloud was cheaper compared to AWS and Azure.
The licensing cost of Microsoft Azure Object Storage is cheaper compared to other competitors, such as Google or third-party solutions, which easily engages customers.
It's a pay-per-use solution and a good idea for proof of concept and value.
 

Valuable Features

Google Cloud Storage provides scalability, strong security, seamless integration, and flexible features, making it reliable and user-friendly.
Microsoft Azure Object Storage offers secure, scalable storage with flexible APIs, cost-effectiveness, and support for AI/ML initiatives.
We do not experience any disruptions, and the service meets our needs and requirements.
The user interface of Google Cloud Storage is easy and consistent across all their products.
When talking about storage accounts, customers utilize Azure file as a replica of the file server, allowing them to access file shares or storage accounts from their systems, making it easy to use while automatically syncing data with the cloud.
Since I work mostly with AI/ML, data piping, data integrations, and ETL tools, these features are valuable.
The ability to store everything inside Blob or Object storage and use it for archiving data is beneficial.
 

Categories and Ranking

Google Cloud Storage
Ranking in Public Cloud Storage Services
3rd
Average Rating
8.6
Reviews Sentiment
6.2
Number of Reviews
79
Ranking in other categories
Cloud Storage (1st)
Microsoft Azure Object Storage
Ranking in Public Cloud Storage Services
12th
Average Rating
8.0
Reviews Sentiment
7.0
Number of Reviews
54
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the Public Cloud Storage Services category, the mindshare of Google Cloud Storage is 8.9%, down from 11.4% compared to the previous year. The mindshare of Microsoft Azure Object Storage is 2.1%, up from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Public Cloud Storage Services
 

Featured Reviews

Manimaran Tannimalai - PeerSpot reviewer
User interface consistency facilitates seamless project planning and design for specialized tasks
While Google has made efforts to address SAP loads, the company lacks a product specialist focus. They cover a broad range of products, which might affect their ability to compete well in certain niches. Google's strength lies in their adapted approach to specific tasks, as seen with SAP loads. Generally, their focus is widespread.
Akram Zabat - PeerSpot reviewer
Provides versatile data storage solutions with a simple setup and easy to use
It's similar to S3 for AWS. The ability to store everything inside Blob or Object storage and use it for archiving data is beneficial. For example, you can transform data from relational databases, flatten it, and store it in Object storage to save space within the databases. If I want to save data and do not require legacy access, it's a good solution, for instance, to migrate archives from databases to Object storage. This can also be used for business intelligence purposes. Having a storage solution for data makes it the best place to store it. Azure has its own solution for StatsQ Web Apps.
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Comms Service Provider
8%
Financial Services Firm
7%
Manufacturing Company
6%
Computer Software Company
20%
Manufacturing Company
16%
Retailer
9%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Storage?
Google Cloud ( /products/google-cloud-reviews ) was cheaper compared to AWS ( /products/amazon-aws-reviews ) and Azure ( /products/microsoft-azure-reviews ). AWS ( /products/amazon-aws-reviews ) wa...
What needs improvement with Google Cloud Storage?
It took only five minutes to get everything working with Google Cloud Storage, so it was easy. For Google Cloud Storage, it's actually not with Google Cloud Storage specifically, but with Google Cl...
What is your experience regarding pricing and costs for Microsoft Azure Object Storage?
The licensing cost of Microsoft Azure Object Storage is cheaper compared to other competitors, such as Google or third-party solutions, which easily engages customers. They also get multiple servic...
What needs improvement with Microsoft Azure Object Storage?
The improvement needed for Microsoft Azure Object Storage is to reduce the transactional charges, as these read and write operation charges are higher. If reduced, we could engage more customers. M...
 

Also Known As

No data available
Microsoft Azure Blob Storage, Azure Object Storage, MS Azure Object Storage
 

Overview

 

Sample Customers

1. Adobe 2. Airbnb 3. Amazon 4. Apple 5. AT&T 6. Baidu 7. Cisco 8. Coca-Cola 9. Dell 10. eBay 11. Facebook 12. Ford 13. Google 13. HP 14. IBM 15. Intel 16. JPMorgan Chase 17. LinkedIn 18. Lyft 19. Microsoft 20. Netflix 21. Nike 22. Oracle 23. PayPal 24. Pinterest 25. Qualcomm 26. SAP 27. Spotify 28. Tesla 29. Toyota 30. Twitter 31. Visa 32. Walmart 33. WeWork
Umbraco, Xbox, Radioshack, 343 Industries, McKesson
Find out what your peers are saying about Google Cloud Storage vs. Microsoft Azure Object Storage and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.