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Google Cloud Storage vs Microsoft Azure Object Storage comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
1.0
Users appreciate Google Cloud Storage for its security and efficiency, despite debated cost benefits compared to Azure.
Sentiment score
5.1
Microsoft Azure Object Storage offers scalable, cost-effective solutions, enhancing business ROI and efficiency through flexible payment models.
I have seen a return on investment as it saves both time and money with this agile technology.
Chief Technical Officer at a tech services company with 11-50 employees
 

Customer Service

Sentiment score
5.1
Google Cloud Storage is praised for its support team, though experiences vary, with some users finding solutions independently.
Sentiment score
6.2
Microsoft Azure Object Storage support is effective but varies in responsiveness, with premium plans and regions affecting user satisfaction.
We have self-studied to learn the services.
IT specialist at CUADRO OCHO INC
For SAP loads, Google provided a specific team, which resulted in good support.
Managing Partner at Cloud Analytics Sdn Bhd
I think the technical support by Google is good; the articles and troubleshooting are adequate.
Solution Leader at SCG INTERNATIONAL CORPORATION CO.,LTD.
If I want to change something on my resources or directly access it via the portal, there is not a service level agreement of 100%, and sometimes it's quite difficult to access.
Consultant - Architecture Solution at Onepoint
The customer support for Microsoft Azure Object Storage is not good.
Chief Technical Officer at a tech services company with 11-50 employees
Technical support from Microsoft is good.
Enterprise Architect at ATOS
 

Scalability Issues

Sentiment score
5.0
Google Cloud Storage is praised for its strong scalability, ease of management, and flexible growth, despite some regional variations.
Sentiment score
6.7
Microsoft Azure Object Storage is praised for robust scalability, handling extensive data needs, though some report performance issues.
Google Cloud Storage is scalable, but there are limitations.
Managing Partner at Cloud Analytics Sdn Bhd
The storage is very scalable, so you can effortlessly scale it.
Consultant - Architecture Solution at Onepoint
The downloading of high volume data and scalability processes face performance issues related to high data volumes.
Senior Solutions Architect at Think Power Solutions
Most of the time, it fits the requirement, but for drastic demands, we may need to provide quotas and other requirements to Microsoft for them to manage forecast and capacity planning.
Enterprise Architect at ATOS
 

Stability Issues

Sentiment score
7.0
Google Cloud Storage is reliable and stable, providing strong performance with high uptime and easy configuration despite minimal issues.
Sentiment score
7.0
Microsoft Azure Object Storage is generally stable, but reliability can vary based on implementation partners and compliance standards.
There was no direct experience with any instability during my involvement.
Managing Partner at Cloud Analytics Sdn Bhd
The downloading of high volume data and scalability processes face performance issues related to high data volumes.
Senior Solutions Architect at Think Power Solutions
From a security standpoint, there is a question mark due to past cyber attacks.
Enterprise Architect at ATOS
 

Room For Improvement

Users seek improved speed, affordability, simplicity, better platform integration, enhanced security, and pricing adjustments for Google Cloud Storage.
Microsoft Azure Object Storage needs improvements in performance, cost, UI, integration, and security to meet user expectations.
They cover a broad range of products, which might affect their ability to compete well in certain niches.
Managing Partner at Cloud Analytics Sdn Bhd
In the future, I would like to see additional features in Google Cloud Storage such as integrating Gemini to function as a chat for finding information, or OCR, or reading the content in my files for searching purposes.
Solution Leader at SCG INTERNATIONAL CORPORATION CO.,LTD.
When using Data Lakes for analytics and frequently pulling data from our source database to Microsoft Azure Blob Storage, there should be faster methods to download large data from Microsoft Azure Storage Blob to different locations.
Senior Solutions Architect at Think Power Solutions
They need enhancement in security aspects. Security alerts and integrations could be improved as part of lifecycle management, especially for archives and restoration requirements.
Enterprise Architect at ATOS
The improvement needed for Microsoft Azure Object Storage is to reduce the transactional charges, as these read and write operation charges are higher.
senior partner at Niyocon
 

Setup Cost

Enterprise users find Google Cloud Storage reasonably priced, offering cost-effective and flexible subscription options compared to competitors.
Microsoft Azure's flexible pricing appeals with pay-as-you-go and discounts, despite concerns over complexity and high usage costs.
Depending on your setup, Google Cloud Storage is economical, especially if you do not need high stability and scalability.
IT specialist at CUADRO OCHO INC
Google Cloud was cheaper compared to AWS and Azure.
Managing Partner at Cloud Analytics Sdn Bhd
It's a pay-per-use solution and a good idea for proof of concept and value.
Consultant - Architecture Solution at Onepoint
The licensing cost of Microsoft Azure Object Storage is cheaper compared to other competitors, such as Google or third-party solutions, which easily engages customers.
senior partner at Niyocon
Regarding pricing for Microsoft Azure Object Storage, I find it reasonable.
Sr. Manager IT Datacentre Cloud and Network at a insurance company with 1,001-5,000 employees
 

Valuable Features

Google Cloud Storage is praised for scalability, security, ease of use, integration, cost-effectiveness, and reliable performance across devices.
Microsoft Azure Object Storage provides scalable, reliable, and secure data management with strong features for integration, backup, and compliance.
We do not experience any disruptions, and the service meets our needs and requirements.
IT specialist at CUADRO OCHO INC
The user interface of Google Cloud Storage is easy and consistent across all their products.
Managing Partner at Cloud Analytics Sdn Bhd
It has helped optimize costs because I store it in free tiers, resulting in no charge.
Solution Leader at SCG INTERNATIONAL CORPORATION CO.,LTD.
Since I work mostly with AI/ML, data piping, data integrations, and ETL tools, these features are valuable.
Senior Solutions Architect at Think Power Solutions
When talking about storage accounts, customers utilize Azure file as a replica of the file server, allowing them to access file shares or storage accounts from their systems, making it easy to use while automatically syncing data with the cloud.
senior partner at Niyocon
The ability to store everything inside Blob or Object storage and use it for archiving data is beneficial.
Consultant - Architecture Solution at Onepoint
 

Categories and Ranking

Google Cloud Storage
Ranking in Public Cloud Storage Services
3rd
Average Rating
8.6
Reviews Sentiment
6.4
Number of Reviews
80
Ranking in other categories
Cloud Storage (1st)
Microsoft Azure Object Storage
Ranking in Public Cloud Storage Services
10th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
57
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Public Cloud Storage Services category, the mindshare of Google Cloud Storage is 7.9%, down from 10.3% compared to the previous year. The mindshare of Microsoft Azure Object Storage is 3.0%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Public Cloud Storage Services Market Share Distribution
ProductMarket Share (%)
Google Cloud Storage7.9%
Microsoft Azure Object Storage3.0%
Other89.1%
Public Cloud Storage Services
 

Featured Reviews

Manimaran Tannimalai - PeerSpot reviewer
Managing Partner at Cloud Analytics Sdn Bhd
User interface consistency facilitates seamless project planning and design for specialized tasks
While Google has made efforts to address SAP loads, the company lacks a product specialist focus. They cover a broad range of products, which might affect their ability to compete well in certain niches. Google's strength lies in their adapted approach to specific tasks, as seen with SAP loads. Generally, their focus is widespread.
Akram Zabat - PeerSpot reviewer
Consultant - Architecture Solution at Onepoint
Provides versatile data storage solutions with a simple setup and easy to use
It's similar to S3 for AWS. The ability to store everything inside Blob or Object storage and use it for archiving data is beneficial. For example, you can transform data from relational databases, flatten it, and store it in Object storage to save space within the databases. If I want to save data and do not require legacy access, it's a good solution, for instance, to migrate archives from databases to Object storage. This can also be used for business intelligence purposes. Having a storage solution for data makes it the best place to store it. Azure has its own solution for StatsQ Web Apps.
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881,114 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Comms Service Provider
7%
Manufacturing Company
7%
Financial Services Firm
7%
Manufacturing Company
16%
Computer Software Company
13%
Comms Service Provider
7%
Healthcare Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise17
Large Enterprise35
By reviewers
Company SizeCount
Small Business23
Midsize Enterprise11
Large Enterprise21
 

Questions from the Community

What is your experience regarding pricing and costs for Google Cloud Storage?
Google Cloud ( /products/google-cloud-reviews ) was cheaper compared to AWS ( /products/amazon-aws-reviews ) and Azure ( /products/microsoft-azure-reviews ). AWS ( /products/amazon-aws-reviews ) wa...
What needs improvement with Google Cloud Storage?
It took only five minutes to get everything working with Google Cloud Storage, so it was easy. For Google Cloud Storage, it's actually not with Google Cloud Storage specifically, but with Google Cl...
What is your experience regarding pricing and costs for Microsoft Azure Object Storage?
My experience with pricing, setup cost, and licensing for Microsoft Azure Object Storage is very good.
What needs improvement with Microsoft Azure Object Storage?
The customer support for Microsoft Azure Object Storage is not good. If a good engineer is assigned, then it functions well. However, every time we are doing troubleshooting, it is not Microsoft.
 

Also Known As

No data available
Microsoft Azure Blob Storage, Azure Object Storage, MS Azure Object Storage
 

Overview

 

Sample Customers

1. Adobe 2. Airbnb 3. Amazon 4. Apple 5. AT&T 6. Baidu 7. Cisco 8. Coca-Cola 9. Dell 10. eBay 11. Facebook 12. Ford 13. Google 13. HP 14. IBM 15. Intel 16. JPMorgan Chase 17. LinkedIn 18. Lyft 19. Microsoft 20. Netflix 21. Nike 22. Oracle 23. PayPal 24. Pinterest 25. Qualcomm 26. SAP 27. Spotify 28. Tesla 29. Toyota 30. Twitter 31. Visa 32. Walmart 33. WeWork
Umbraco, Xbox, Radioshack, 343 Industries, McKesson
Find out what your peers are saying about Google Cloud Storage vs. Microsoft Azure Object Storage and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.