Google Analytics 360 vs SimilarWeb comparison

Google and SimilarWeb are both solutions in the Web Analytics category. Google is ranked #3 with an average rating of 9.0, while SimilarWeb is ranked #9 with an average rating of 9.0. Google holds a 12.6% mindshare in WA, compared to SimilarWeb’s 1.2% mindshare. Additionally, 90% of Google users are willing to recommend the solution, compared to 100% of SimilarWeb users who would recommend it.

Google Analytics 360

Read 16 Google Analytics 360 reviews

1,466 Views
1,143 Comparison Views

90% willing to recommend

SimilarWeb

Read 1 SimilarWeb review

237 Views
237 Comparison Views

100% willing to recommend

Google Analytics 360

SimilarWeb

Comparison Buyer's Guide

Download the report

Executive Summary

We performed a comparison between Google Analytics 360 and SimilarWeb based on real PeerSpot user reviews.

Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: March 2026).

Buyer's Guide

Web Analytics

March 2026

Download the complete report

Helped 885,444 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Google Analytics 360

Ranking in Web Analytics

3rd

Average Rating

8.6

Number of Reviews

Ranking in other categories

Cross-Channel Attribution Providers (1st)

SimilarWeb

Ranking in Web Analytics

9th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of April 2026, in the Web Analytics category, the mindshare of Google Analytics 360 is 12.6%, up from 10.2% compared to the previous year. The mindshare of SimilarWeb is 1.2%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Mindshare Distribution
Product	Mindshare (%)
Google Analytics 360	12.6%
SimilarWeb	1.2%
Other	86.2%

Web Analytics

Featured Reviews

Navcharan Singh

Assistent Seo Manager at RTDS

Have improved decision-making with effective reporting

Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.

Read full review

Malte Landwehr

Vice President, Seo at idealo Internet GmbH

Analyzing web traffic and gaining competitive insights with comprehensive data

The website analysis feature in SimilarWeb is vital for my work. It provides everything I need by allowing me to input any domain and filter by country. I can see the number of visitors over time, the number of unique users, session duration, clicks per session, and more. This helps me understand traffic patterns, user engagement metrics, and user journeys before and after visiting a site. Having this comprehensive data in one feature gives me crucial information for strategic planning. Additionally, there is a unique feature to look at outgoing traffic from ChatGPT or Perplexity, showing how much traffic certain websites receive from these tools.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"We have increased our visits, views, and average stay on site time, which has led to an increase in revenues, and better targeting of our digital marketing campaigns."

"Tracking of the website visitors and web page analysis became an easy task."

"It allows us to understand where our traffic is coming from, where traffic is dropping off and how our AdWords campaigns are performing."

"A solid choice for users who need simple, straightforward analytics, accessed through an easy to use interface."

"Even though it's free, Google Analytics is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

More Google Analytics 360 pros

"It improves the quality of decisions by providing data that would otherwise be unavailable, which is difficult to quantify in traditional ROI terms."

Cons

"Data capture of the acquisition of users, as on a few occasions, it was unclear where we got traffic from."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"Some spam data is messing up the analytics report; Google should remove spam data."

"It would be nice if Google Analytics provided all statistics, rather than a segment of the statistics."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"The technical support from Google has room for improvement."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"Sometimes, the statistics are not updated in real-time and it takes a little time."

More Google Analytics 360 cons

"Apart from the hefty price tag, SimilarWeb is already an amazing piece of software."

Pricing and Cost Advice

"The installation cost is really low and does not require a team with a super performance to run."

Information not available

See which vendors are best for you

Use our free recommendation engine to learn which Web Analytics solutions are best for your needs.

See recommendations

885,444 professionals have used our research since 2012.

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	2
Large Enterprise	1

No data available

Questions from the Community

What needs improvement with Google Analytics?

My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important question regarding room for improvement. They could add new features or enhance exis...

See all answers

What is your primary use case for Google Analytics?

For Google Analytics 360, I can describe a few use cases and their purposes.

See all answers

What advice do you have for others considering Google Analytics?

See all answers

What needs improvement with SimilarWeb?

Apart from the hefty price tag, SimilarWeb is already an amazing piece of software. They should be careful not to add too many distracting features that could hide the core functionality.

See all answers

What is your primary use case for SimilarWeb?

My main use case for SimilarWeb is analyzing website traffic and understanding how much traffic a website receives in a specific country. I also use it to understand market share and market dynamic...

See all answers

What advice do you have for others considering SimilarWeb?

Just use it. It is the best software out there for what it offers. I rate SimilarWeb a nine out of ten. It just works, and the data is helpful and insightful. I enjoy using it, and I have been usin...

See all answers

Comparisons

Amplitude vs Google Analytics 360

Compared 21% of the time

Mixpanel vs Google Analytics 360

Compared 15% of the time

Tealium Customer Data Hub vs Google Analytics 360

Compared 7% of the time

Segment vs Google Analytics 360

Compared 5% of the time

StatCounter vs Google Analytics 360

Compared 4% of the time

More Google Analytics 360 Competitors

StatCounter vs SimilarWeb

Compared 53% of the time

comScore Digital Analytix vs SimilarWeb

Compared 47% of the time

More SimilarWeb Competitors

Product Reports

Buyer's Guide

Web Analytics

March 2026

Download Google Analytics 360 product report

Buyer's Guide

Web Analytics

March 2026

Download SimilarWeb product report

Also Known As

Google Attribution 360

No data available

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Delivered on Google's world-class platform.

Google

SimilarWeb is a online competitive intelligence tool for businesses that offers its customers insights into both their own and competitor's website traffic volume; referral sources, including keyword analysis; and website "stickiness" (e.g., time on site, page views, bounce rate), among other features.

SimilarWeb

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

British Airways, Taboola, Microsoft, eBay, Google, Airbnb, P&G, Deloitte, Alibaba

Find out what your peers are saying about Amplitude, Snowflake Computing, Google and others in Web Analytics. Updated: March 2026.

DOWNLOAD NOW

885,444 professionals have used our research since 2012.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.