FirstHive offers a robust solution for businesses seeking to enhance customer engagement through comprehensive customer data management. It enables organizations to consolidate and leverage customer data effectively, optimizing marketing strategies and personalization.
FirstHive operates as a customer data platform designed to provide a single customer view by aggregating data from multiple sources. Facilitating segmentation, it allows businesses to create targeted marketing campaigns with precise customer insights. FirstHive supports marketers in enhancing engagement, driving better conversion rates, and improving customer retention by enabling direct integration with multiple channels for a cohesive customer communication strategy.
What are the essential features of FirstHive?FirstHive implementation varies across industries. In retail, it customizes customer experiences by analyzing purchasing patterns, while financial services use it to enhance customer service through personalized communication. In healthcare, FirstHive helps in managing patient journeys, ensuring consistent and relevant outreach.
Pimcore is an award-winning open-source software for customer experience management, product information management (PIM/MDM), digital asset management (DAM) and eCommerce.
Pimcore recently named Gartner Cool Vendor 2018, which delivers significant business value. Enterprises choose Pimcore because it seamlessly integrates 4 applications – Product Information Management (PIM), Digital Asset Management (DAM), Customer Experience Management (CMS/UX) and eCommerce. The software is licensed open-source and available free of charge. Because we believe that control over intellectual property and software belongs in the hands of our customers. Thousands, including Burger King, Audi, Dr Oetker and United Rentals have already chosen Pimcore. We are proud that more and more businesses worldwide are creating their digital world with Pimcore, benefiting from the comprehensive digital transformation services we provide. At present, we employ 150 people at three locations in Austria, India and the USA.
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