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Experian Data Quality vs Informatica Intelligent Data Management Cloud (IDMC) comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Nov 8, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
16th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Scrubbing Software (2nd)
Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Business Process Management (BPM) (9th), Business-to-Business Middleware (4th), API Management (18th), Cloud Data Integration (4th), Data Governance (3rd), Test Data Management (4th), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (5th), Test Data Management Services (5th), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (3rd)
 

Mindshare comparison

As of November 2026, in the Data Quality category, the mindshare of Experian Data Quality is 4.5%, up from 2.6% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 10.3%, down from 13.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)10.3%
Experian Data Quality4.5%
Other85.2%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is excellent for data profiling."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"The customer service was very good."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"The solution has an excellent data profiler."
"The solution offers good data governance."
"The tool does give a good ROI."
"Their new licensing is very flexible. With Informatica Cloud, you have plenty of items under the same umbrella, such as services, offerings, data quality, and data masking. You have also got master data management and API management. What I really like about them is that you don't need to go to Informatica and say that you need a data integration module. You would say that you need iPaaS or Informatica Cloud. They'll then try to understand your needs and give you IPUs, which are the processing units. If I purchased a hundred IPUs from Informatica as a customer, I can use 70 IPUs for data integration. I would also need data quality, so I can use 10 IPUs for data quality. I can use the remaining 20 IPUs for API management. Down the line, if I see that my initial data integration needs for the development phase are met, then out of the 70 IPUs assigned for data integration, I can use 30 IPUs for data masking. I can shuffle these numbers in any way within the Informatica Cloud umbrella for the tenure for which I have subscribed to these IPUs. I can use all services the way I want. This flexibility is what I really love about Informatica. It also has got good connectors."
"The Mapping Configuration and PowerCenter wizards are valuable. We use them to run our business logic."
"The profiling features are much better than the on-premise version."
"The ability to clean out data and improve the data quality is the best feature."
"The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set."
 

Cons

"End to End connectivity could do with some improvement which I believe they are working on at this time."
"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"It is way, way over-priced in my opinion."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"The online training is very useful but needs expanding and updating – it has loads of potential."
"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"In certain domains, I am looking for material-level match features that are not customizable. The current solution requires code-writing and tweaking, while other solutions offer material-level matches."
"The licenses are too expensive compared to before, which is why customers are now preferring other data metadata management tools like OneTrust, Collibra, and Azure Purview."
"Informatica's support understands the solution, but they lack the experience we need for our use case. That was one thing that we prioritized when we started searching for this kind of solution."
"Permissions, scalability, and connection with other informatic tools are the main areas that need development. Integration with other tools, such as IDQ, is challenging. The management of data discovery is highly challenging because many data points have identical definitions."
"I would also like to have profiling functionalities and quality transformations in the cloud."
"Its look and feel needs improvement. It has a lousy look and feel. Informatica PIM is designed specifically for the retail industry. They need to make sure that it is also applicable to all the other industries and verticals."
"The stability and the integration of the solution have room for improvement."
"Informatica MDM's UI is not intuitive enough."
 

Pricing and Cost Advice

Information not available
"The price is comparable."
"It's pretty high for us. It's more on the higher side, like low to middle high."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"The product is highly-priced."
"It is cost effective and an easily accessible tool."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"The solution's pricing model is easy, but it is very expensive."
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
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Top Industries

By visitors reading reviews
Retailer
11%
Financial Services Firm
11%
Manufacturing Company
9%
Comms Service Provider
9%
Financial Services Firm
11%
Manufacturing Company
10%
Outsourcing Company
9%
Construction Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

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Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
The Travel Company, Carbonite
Find out what your peers are saying about Experian Data Quality vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: November 2026.
920,939 professionals have used our research since 2012.