No more typing reviews! Try our Samantha, our new voice AI agent.

Experian Data Quality vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
15th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Scrubbing Software (2nd)
Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (1st), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (2nd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of July 2026, in the Data Quality category, the mindshare of Experian Data Quality is 4.0%, up from 2.1% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.7%, down from 19.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)9.7%
Experian Data Quality4.0%
Other86.3%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The customer service was very good."
"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"It is excellent for data profiling."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"The user-friendliness and performance of Informatica is quite impressive."
"The governance process was fully manual before, but Axon helped us configure those processes, giving us more visibility, transparency, and control over the data."
"Informatica Business Process Manager is easy to use and learn."
"The solution's most valuable features are its data quality, match-merge engine, and CLAIRE AI engine, which helps with AI automation."
"The match and merge functionality is invaluable for discovering golden master data records."
"We can see all our information on a single screen."
"When we use Informatica, we have a complete global vision of our clouds and the local application data and that is very important for us."
"The most valuable feature of Informatica Axon is that it is flexible and user-friendly."
 

Cons

"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"End to End connectivity could do with some improvement which I believe they are working on at this time."
"It is way, way over-priced in my opinion."
"The online training is very useful but needs expanding and updating – it has loads of potential."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"It is complicated to establish the lineage in EDC using PowerCenter mappings."
"An area for improvement would be that the pricing model is not very visible, which makes it hard to understand how much things will cost."
"I think the price modeling could be improved."
"If you have to build an entire architecture, or when you compare from end-to-end, and multiple systems will be involved, then the performance of Informatica Intelligent Cloud Services needs improvement because connectivity issues in a complex system affect the performance."
"Perhaps the web services need to improve because when you create a new data file and add some changes, we must edit it and create a web service transformation again."
"The regions in which the data resides are still limited. This could be an issue in terms of the data residency laws of some of the countries. They should get more regions."
"There are some limitations with Informatica Axon when one tries to connect or integrate it with Jira."
"Metadata querying is right now not there in Informatica Cloud Data Integration."
 

Pricing and Cost Advice

Information not available
"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing nine and a half out of ten."
"Its pricing model can be improved."
report
Use our free recommendation engine to learn which Data Quality solutions are best for your needs.
903,147 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
12%
Retailer
10%
Manufacturing Company
10%
University
7%
Financial Services Firm
13%
Manufacturing Company
11%
Construction Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

Ask a question
Earn 20 points
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
The Travel Company, Carbonite
Find out what your peers are saying about Experian Data Quality vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2026.
903,147 professionals have used our research since 2012.