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Experian Data Quality vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 3, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Experian Data Quality
Ranking in Data Quality
15th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
7
Ranking in other categories
Data Scrubbing Software (2nd)
Informatica Intelligent Dat...
Ranking in Data Quality
1st
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (1st), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (2nd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (2nd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
 

Mindshare comparison

As of July 2026, in the Data Quality category, the mindshare of Experian Data Quality is 4.0%, up from 2.1% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 9.7%, down from 19.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Quality Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)9.7%
Experian Data Quality4.0%
Other86.3%
Data Quality
 

Featured Reviews

it_user187320 - PeerSpot reviewer
BI Developer at a manufacturing company with 1,001-5,000 employees
Fast in taking unstructured data, processing it and spitting out all the different data types. The team moved to SSIS/SSRS, I suspect it didn’t fit in with the goal of creating a data warehouse.
The manual calculations and formulae. They were a bit complex. The formulae were a bit abstract. Not easy to understand. Not intuitive. I sat beside an SSIS guru and he took one look at them and said “Good luck Geoff”. I coded them all and after I left, I got a call from a techy there asking me what they were all about! He hadn’t a clue how to unravel them, even with documentation. Also, they managed to accidentally delete them all. No idea how they did that. After a few panic-filled phone calls, they dropped the whole thing. It was a mess there. Glad I left.
RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We were easily able to merge the two sets of data and find the inconsistencies between the two allowing us to complete this part of the project in speedy fashion."
"The product allowed us to complete the project on time and within budget and is continuing to be used on subsequent Data Migration/Integration projects."
"It is excellent for data profiling."
"Pandora provides a quick, efficient way to analyze, control and improve data using integrated technology."
"X88 gave a quick view of the quality of the data and a rapid way to fix issues before exporting for use."
"The customer service was very good."
"It has given us the ability to build information that wasn’t otherwise there, to build confidence in our applications, to troubleshoot data effectively and focus our efforts on genuine errors."
"The most valuable feature is the rule specification."
"Their new licensing is very flexible. With Informatica Cloud, you have plenty of items under the same umbrella, such as services, offerings, data quality, and data masking. You have also got master data management and API management. What I really like about them is that you don't need to go to Informatica and say that you need a data integration module. You would say that you need iPaaS or Informatica Cloud. They'll then try to understand your needs and give you IPUs, which are the processing units. If I purchased a hundred IPUs from Informatica as a customer, I can use 70 IPUs for data integration. I would also need data quality, so I can use 10 IPUs for data quality. I can use the remaining 20 IPUs for API management. Down the line, if I see that my initial data integration needs for the development phase are met, then out of the 70 IPUs assigned for data integration, I can use 30 IPUs for data masking. I can shuffle these numbers in any way within the Informatica Cloud umbrella for the tenure for which I have subscribed to these IPUs. I can use all services the way I want. This flexibility is what I really love about Informatica. It also has got good connectors."
"Informatica is user-friendly, stable, and scalable."
"Informatica Cloud Data Quality was most valuable for our real-time data quality monitoring needs."
"The solution's technical support is pretty good, especially since the turnaround time is good."
"Offers data lineage feature"
"The tool does give a good ROI."
"The most valuable feature of Informatica Intelligent Cloud Services for me is the availability of connectors."
 

Cons

"End to End connectivity could do with some improvement which I believe they are working on at this time."
"The product appears to be horizontally scalable, but is not something I would use in a large scale automated architecture."
"It is way, way over-priced in my opinion."
"The tool was very unstable and was constantly hogging the resources, even if was not operating at the moment."
"The free data profiler doesn't contain enough dashboards to give the user a better feel of the program."
"The online training is very useful but needs expanding and updating – it has loads of potential."
"Informatica MDM has a complex user interface, which could be improved."
"If given the opportunity, I would like to address these concerns, particularly with regard to enhancing the end-user experience."
"Error analysis becomes difficult as finding the exact location of the error in the logs is challenging."
"I've found that whatever functionalities are available on-prem, can become a bit of a challenge sometimes in the cloud."
"The downside of Informatica Cloud Data Quality is that it requires a developer to write rules and maintain the systems. This creates a significant cost and time burden."
"When it comes to UI look and feel and user experience, Informatica is not as good as other solutions."
"The biggest pain point for us is the documentation. Typically, you have to go through knowledge forums and knowledge groups to find out about the syntax issues for interfacing with new products. Typically, you've got to deal with someone who has been through the pain before. Their documents are not really up to date with current innovations happening in the industry. As big as they are, you can't really expect it, but that's our pain point."
"Its pricing model can be improved. The response time from technical support can also be improved."
 

Pricing and Cost Advice

Information not available
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"It's an expensive solution."
"The solution is very expensive."
"I rate Informatica MDM's price a six on a scale of one to ten, where one is a low price, and ten is a high price."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"Comparatively, their prices are a little bit too high."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Retailer
9%
University
7%
Financial Services Firm
13%
Manufacturing Company
11%
Construction Company
7%
Computer Software Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise1
Large Enterprise6
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
 

Questions from the Community

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Also Known As

QAS-Experian Data Quality, Experian Pandora, Intelligent Search Technology Data Quality
ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
 

Overview

 

Sample Customers

Overstock.com, Cabela, Drugstore.com, Saks Fifth Avenue, Midmark, Umpqua Bank, Colorado Department of Labor & Employment, Fresno Pacific University, University of North Texas, ALDO
The Travel Company, Carbonite
Find out what your peers are saying about Experian Data Quality vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2026.
904,928 professionals have used our research since 2012.