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Microsoft Purview Data Lifecycle Management vs erwin Data Intelligence comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 26, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

erwin Data Intelligence
Ranking in Data Governance
28th
Average Rating
8.6
Reviews Sentiment
7.4
Number of Reviews
18
Ranking in other categories
AI Governance (17th)
Microsoft Purview Data Life...
Ranking in Data Governance
29th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Email Archiving (11th), Document Management Software (2nd), Microsoft Security Suite (33rd)
 

Mindshare comparison

As of October 2025, in the Data Governance category, the mindshare of erwin Data Intelligence is 1.8%, down from 2.5% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
erwin Data Intelligence1.8%
Microsoft Purview Data Lifecycle Management0.8%
Other97.4%
Data Governance
 

Featured Reviews

Roy Pollack - PeerSpot reviewer
The solution provides more profound insights into legacy data movements, lineages, and definitions in the short term.
We have loaded over 300,000 attributes and more than 1000 mappings. The performance is slow, depending on the lineage or search. This is supposed to be fixed in the later versions, but we haven't upgraded yet. The integration with various metadata sources, including erwin Data Modeler, isn't smooth in the current version. It took some experimentation to get things working. We hope this is improved in the newer version. The initial version we used felt awkward because Erwin implemented features from other companies into their offering.
AnonyAdmin - PeerSpot reviewer
Provides data protection across platforms and connects to different devices
The rollout of Microsoft Purview Data Lifecycle Management is not yet complete. The goal of this implementation is to mitigate the risk of oversharing, particularly in anticipation of the broader adoption of Copilot. Purview's ability to connect to iOS, Mac, and Android devices, as well as data in other SaaS applications, is crucial. As a university with a bring-your-own-device policy, we cannot control the devices used by our diverse population of students and faculty. Therefore, an inclusive ecosystem that seamlessly integrates with various devices is essential, as we cannot enforce restrictions on specific devices or mandate particular technologies due to the open nature of our system. It is critical that Purview provides data protection across diverse cloud and platform environments, including AWS and GCP. Historically, our primary platform has been AWS, but we are increasingly expanding into Microsoft Azure. Therefore, I anticipate a future where we utilize both platforms extensively, making comprehensive data protection essential. Purview's design incorporates critical global regulations, ensuring compliance for university researchers and the institution itself with government and various regulatory requirements. Purview enhances visibility across our data estate. The new AI-powered data security features, especially the oversharing report, promise to be invaluable by providing insights into potentially overshared files and sites. This automation eliminates the need for custom scripts and manual data mining, previously necessary for identifying such issues, and ultimately saves significant development time. Purview saves time by eliminating the need for manual scripts, which can take days to run due to the volume of people and sites involved. Instead of running scripts multiple times or waiting hours for completion, Purview's built-in functionality provides immediate access to reports, streamlining the entire process.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Data Intelligence has provided more profound insights into legacy data movements, lineages, and definitions in the short term. We have linked three critical layers of data, providing us with an end-to-end lineage at the column level."
"The biggest impact for us is that erwin generates DDL extremely quickly. We're able to pull in metadata, map it to a target, generate DDL to create the tables, and generate SSIS packages. Previously, especially going back 10 to 15 years ago, hundreds of hours had to be spent to manually perform these tasks. This solution completely automates it and gets it 90% done. We can then pass it off to a developer to create the items in SSIS."
"Mind map... is a really good feature because it is very helpful in seeing which column's tables are related. Also, you can flag them with "sensitive data" and other indicators. You can also customize your own features for the mind map. That was another very robust feature."
"We use the codeset mapping quite a bit to match value pairs to use within the conversion as well. Those value pair mappings come in quite handy and are utilized quite extensively. They then feed into the automation of the source data extraction, like the source data mapping of the source data extraction, the code development, forward engineering using the ODI connector for the forward automation."
"Being able to capture different business metrics and organize them in different catalogs is most valuable. We can organize these metrics into sales-related metrics, customer-related metrics, supply chain-related metrics, etc."
"The biggest benefit with erwin DI is that I have a single source of truth that I can send anybody to. If anybody doesn't know the answer we can go back to it. Just having a central location of business rules is good."
"The data mapping manager is the most valuable feature."
"We always know where our data is, and anybody can look that up, whether they're a business person who doesn't know anything about Informatica, or a developer who knows everything about creating data movement jobs in Informatica, but who does not understand the business terminology or the data that is being used in the tool."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The automatic data labeling is compelling, and we are investigating its use."
"The UI is the most valuable feature."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
 

Cons

"If we are talking about the business side of the product, maybe the Data Literacy could be made a bit simpler. You have to put your hands on it, so there is room for improvement."
"The technical support could be improved."
"There may be some opportunities for improvement in terms of the user interface to make it a little bit more intuitive. They have made some good progress. Originally, when we started, we were on version 9 or 10. Over the last couple of releases, I've seen some improvements that they have made, but there might be a few other additional areas in UI where they can make some enhancements."
"We still need another layer of data quality assessments on the source to see if it is sending us the wrong data or if there are some issues with the source data. For those things, we need a rule-based data quality assessment or scoring where we can assess tools or other technology stacks. We need to be able to leverage where the business comes in, defining some business rules and have the ability to execute those rules, then score the data quality of all those attributes. Data quality is definitely not what we are leveraging from this tool, as of today."
"Another area where it can improve is by having BB-Graph-type databases where relationship discovery and relationship identification are much easier."
"There are a lot of little things like moving between read screens and edit screens. Those little human interface type of programming pieces will need to mature a bit to make it easier to get to where you want to go to put the stuff in."
"The integration with various metadata sources, including erwin Data Modeler, isn't smooth in the current version. It took some experimentation to get things working. We hope this is improved in the newer version. The initial version we used felt awkward because Erwin implemented features from other companies into their offering."
"Really huge datasets, where the logical names or the lexicons weren't groomed or maintained well, were the only area where it really had room for improvement. A huge data set would cause erwin to crash. If there were half a million or 1 million tables, erwin would hang."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
 

Pricing and Cost Advice

"We operate on a yearly subscription and because it is an enterprise license we only have one. It is not dependent on the number of users."
"erwin is cheaper than other solutions and this should appeal to other buyers. It has a good price tag."
"The licensing cost is around $7,000 for user. This is an estimation."
"The licensing cost was very affordable at the time of purchase. It has since been taken over by erwin, then Quest. The tool has gotten a bit more costly, but they are adding more features very quickly."
"erwin's pricing was cheaper than its competitors."
"You buy a seat license for your portal. We have 100 seats for the portal, then you buy just the development licenses for the people who are going to put the data in."
"erwin was at a good price. The federal government wouldn't buy something if the pricing wasn't good."
"The whole suite, not just the DI but the modeling software, the harvester, Mapping Manager — everything we have — is about $100,000 a year for our renewals. That works out to each module being something like $8,000 to $10,000."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Computer Software Company
26%
Financial Services Firm
11%
Government
7%
Insurance Company
6%
Computer Software Company
13%
Government
12%
Financial Services Firm
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise4
Large Enterprise14
No data available
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
I am a customer and user of the tools. We are a big shop, and both the companies I work for are Microsoft Office 365 customers with over eighty thousand seats. Microsoft Purview Data Lifecycle Mana...
 

Also Known As

erwin DG, erwin Data Governance
Microsoft Information Governance, Microsoft Purview Records Management
 

Overview

 

Sample Customers

Oracle, Infosys, GSK, Toyota Motor Sales, HSBC
Information Not Available
Find out what your peers are saying about Microsoft Purview Data Lifecycle Management vs. erwin Data Intelligence and other solutions. Updated: September 2025.
869,566 professionals have used our research since 2012.