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Global Data Excellence DEMS vs Informatica Intelligent Data Management Cloud (IDMC) vs erwin Data Intelligence comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of October 2025, in the Data Governance category, the mindshare of erwin Data Intelligence is 1.8%, down from 2.5% compared to the previous year. The mindshare of Global Data Excellence DEMS is 0.2%, up from 0.1% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.9%, down from 7.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.9%
erwin Data Intelligence1.8%
Global Data Excellence DEMS0.2%
Other92.1%
Data Governance
 

Featured Reviews

Roy Pollack - PeerSpot reviewer
The solution provides more profound insights into legacy data movements, lineages, and definitions in the short term.
We have loaded over 300,000 attributes and more than 1000 mappings. The performance is slow, depending on the lineage or search. This is supposed to be fixed in the later versions, but we haven't upgraded yet. The integration with various metadata sources, including erwin Data Modeler, isn't smooth in the current version. It took some experimentation to get things working. We hope this is improved in the newer version. The initial version we used felt awkward because Erwin implemented features from other companies into their offering.
Alejandro Subia - PeerSpot reviewer
Great language features allow users to interact with the solution in their own language, and ROI can be seen within weeks
The initial setup is completely straightforward and not complex at all. The system is not invasive. It connects directly through your agents to your database. There's no integration or migration process needed, and it's very simple. The time to go live is minimum. You can have it running in two weeks. Since it's a solution for corporate governance, you need to have a data governance steering committee that's going to drive the project in the organization. One of the key benefits of the solution is that it's directly for the user, so you don't need anyone else for setup but the real user, the person that wants to get the best out of their data. You start with the business owner, and they define their business needs. They see what data you need, how you're going to use it, and what's going to be corrected. Then you start playing the data stewards, and that's all that you need.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Data Intelligence creates a single source of truth for all of our metadata. This solution is better for data warehousing, but the metadata features speed up our development work. It's easy to create and manage mappings because we can export them to Informatica and pick up the work where we left off."
"It is a central place for everybody to start any ETL data pipeline builds. This tool is being heavily used, plus it's heavily integrated with all the ETL data pipeline design and build processes. Nobody can bypass these processes and do something without going through this tool."
"The solution saves time in data discovery and understanding our entire organization's data."
"There is a wide range of widgets that enables the user to find the proper information quickly. The presentation of information is something very valuable."
"They have just the most marvelous reports called mind maps, where whatever you are focused on sits in the middle. They have this wonderful graphic spiderweb that spreads out from there where you can see this thing mapped to other logical bits or physical bits and who's the steward of it. It's very cool and available to your business teams through a portal."
"Data Intelligence has provided more profound insights into legacy data movements, lineages, and definitions in the short term. We have linked three critical layers of data, providing us with an end-to-end lineage at the column level."
"erwin has tremendous capabilities to map right from the business technologies to the endpoint, such as physical entities and physical attributes, from a lineage standpoint."
"The data mapping manager is the most valuable feature."
"It is not only a software solution. It is also based on a direct policy. You get a methodology for data governance and the solution that supports this methodology, which makes things much easier. In addition, this is the only solution right now in the market that has an approach directly directed to the value. By value, I am referring to a tangible value raising money. It has an aspect that is called governed by value. We only focus on the data that is actually bringing a monetary value to your organization or your business process. It is so much simpler working around this system. It has a lot of intelligence embedded in it, and it does a lot of things automatically. It just hooks on to your virtual databases, and you are ready to go in hours. It is an all-in-one solution in which you get data governance, data quality, business transformation, and business excellence."
"The most valuable feature is the semantic linguistic artificial intelligence that allows the user to have contact with the system in their natural language."
"It's got a reputation in the industry as one of the best solutions for master data management. So, it's what we see in the Gartner top right quadrant as the best product in that space."
"The solution offers good data governance."
"Informatica MDM stands out as a tool that can give you the flexibility needed for doing channel-specific data quality or business validation."
"It is a scalable solution. Scalability-wise, I rate the solution a nine out of ten."
"Offers data lineage feature"
"The most valuable features are data quality, data integrate transformations, match-merge, and a few MDM solutions we build into data quality transformation."
"Some of Axon's valuable features include creating your business glossaries, importing DQ rules, and creating change management."
"The product is scalable and excellent for enterprise-level organizations."
 

Cons

"It's a little bit clunky. I think a lot of these features were bolted on, and they don't necessarily transition smoothly in the interface. I would like to see a little more cohesion."
"The data quality assessment requires third-party components and a separate license."
"There is room for improvement with the data cataloging capability. Right now, there is a list of a lot of sources that they can catalog, or they can create metadata upon, but if they can add more then that would be a good plus for this tool."
"The SDK behind this entire product needs improvement. The company really should focus more on this because we were finding some inconsistencies on the LDK level. Everything worked fine from the UI perspective, but when we started doing some deep automation scripts going through multiple API calls inside the tool, then only some pieces of it work or it would not return the exact data it was supposed to do."
"The versioning can sometimes be confusing because we use the publishing feature for the mapping. Technical analysts sometimes have two versions, and they should know that the public version is the correct one."
"Another area where it can improve is by having BB-Graph-type databases where relationship discovery and relationship identification are much easier."
"The fact that I sometimes have to go in and out of different applications, even though it's all part of the whole erwin suite, perhaps means it could be architected a little bit better. I think they do have some ideas for improvements there."
"If we are talking about the business side of the product, maybe the Data Literacy could be made a bit simpler. You have to put your hands on it, so there is room for improvement."
"It could be nice to have a little update on the menu to get it more up-to-date with current trends and to make it pop out more when you visit the site."
"Its interface could be simpler. Sometimes, you need to go through many clicks in order to find something in the software. You need to move from one thing to another to find something."
"There are various areas for improvement in IDMC. Enhancements on the UI front, such as multiple templates and improved grid views, would be beneficial."
"The customer servive and support could be faster. There is a slow turnaround."
"Informatica Axon needs to improve its interface."
"There could be a lot more application integration."
"I would like to have the solution in one product and technical support needs to be better."
"The user interface can be a bit more functionality-aligned."
"Informatica Axon does not provide complete transparency about the level of detailing you need and the logic used in ETL."
"Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data."
 

Pricing and Cost Advice

"The price is too high."
"There is an additional fee for the server maintenance."
"erwin is cheaper than other solutions and this should appeal to other buyers. It has a good price tag."
"erwin's pricing was cheaper than its competitors."
"The price is reasonable and competitive. When you get into forward and reverse-engineering, the cost could go up. However, if you are a large organization, you would probably be able to access different packages. If, however, you don't need forward and reverse-engineering, then the price is relatively cheap."
"The solution is aggressively priced."
"The licensing cost is around $7,000 for user. This is an estimation."
"The licensing cost was very affordable at the time of purchase. It has since been taken over by erwin, then Quest. The tool has gotten a bit more costly, but they are adding more features very quickly."
"This is the only company that I've worked with that has a very good way of thinking and placing itself in the buyer's shoes. They offer a pretty competitive price. They understand that the market is different in our economy for different clients, which makes it easier to get the products into the market. If needed, they are pretty open to adjusting the price on the case-by-case scenario. They understand the Latin American market. This is something that has been impossible with other companies or data governance care providers. The prices were much higher for these companies, and they don't understand our economy and market. There are a lot of local taxes that we pay locally to get any solution down here. To give you an idea, there is more or less a 60% increase in the price of any product that comes to Ecuador."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"The price is comparable."
"I rate the product's pricing a seven on a scale of one to ten, where one is the lowest price and ten is the highest price."
"We have licenses, and we are provided with certain particular services in the solution."
"The product is very expensive"
"Informatica is very expensive."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
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Top Industries

By visitors reading reviews
Computer Software Company
26%
Financial Services Firm
11%
Government
7%
Non Profit
7%
No data available
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business1
Midsize Enterprise4
Large Enterprise14
No data available
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

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Also Known As

erwin DG, erwin Data Governance
No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Oracle, Infosys, GSK, Toyota Motor Sales, HSBC
Givaudan, Firmenich, Bacardi, Manitowoc, Romande Energie, Noveli, BNP Paribas, Michelin, IUCN 
The Travel Company, Carbonite
Find out what your peers are saying about Microsoft, Informatica, Collibra and others in Data Governance. Updated: September 2025.
868,654 professionals have used our research since 2012.