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Denodo vs Hightouch comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Denodo
Ranking in Data Integration
8th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
42
Ranking in other categories
Data Virtualization (1st), Cloud Data Integration (8th), Data Management Platforms (DMP) (4th), AI Data Analysis (2nd)
Hightouch
Ranking in Data Integration
99th
Average Rating
7.0
Reviews Sentiment
5.1
Number of Reviews
1
Ranking in other categories
Customer Data Platforms (CDP) (9th), AI Customer Experience Personalization (36th)
 

Mindshare comparison

As of August 2026, in the Data Integration category, the mindshare of Denodo is 1.4%, down from 1.8% compared to the previous year. The mindshare of Hightouch is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Denodo1.4%
Hightouch0.4%
Other98.2%
Data Integration
 

Featured Reviews

Patel-Dhulva - PeerSpot reviewer
Information Technology Manager at Lockheed Martin
Data virtualization has unified siloed sources and now supports real-time decisions
The best features Denodo offers stand out to me as the ability to develop REST web services fast and easily, create and combine new views, integrate different sources of data, and connect with other tools seamlessly. When I mention fast and easy creation of views and integration, I love the agile data provisioning and integration, where Denodo provides a comprehensive set of capabilities for implementing logical data integration, management, and delivery, which in turn enables agile data analytics and an informed decision-making process to be smooth. I also appreciate the performance optimization with AI, which improves performance optimization through the integration of artificial intelligence capabilities. Furthermore, I appreciate the unified security and governance, where it addresses the need for an organization to effectively manage security, data privacy, and data protection easily, offering a centralized platform that allows the application of governance policies and fine-grained security controls. Another feature I would add about Denodo is that it also provides a single point of control where we can establish security controls over the entire infrastructure and gain visibility into all our data assets. Denodo has positively impacted my organization as since we started using this tool, it has been very helpful because it is a huge advantage that we can connect to many different databases to provide data rapidly and accurately and also gain insights, which helps us to make data-driven decisions easily. It has proven to be a valuable environment for deploying data virtualization solutions, and its user community is active in finding and fixing issues more accurately. Through data insights from Denodo, we have been able to improve our decision making, which helps to better communication between the stakeholders thanks to the real-time experience. It also saves a lot of time.
Henry Ngeno - PeerSpot reviewer
Operations Manager at G4S
Customer data has improved our real-time campaigns but onboarding and setup still need support
Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations. Small organizations that do not have that secure data infrastructure or that expanded customer data may find it complex to acquire the platform and use it. Therefore, they may resort to using other manual methods, and this may bring a disadvantage in their customer data handling processes. Still further, there is the learning curve being encountered by users who are not that tech-savvy. New people or employees who are fresh from other fields cannot be thrown directly into using and handling customer data. They need time and that training or that initial period of orientation to be pretty intense for them to grasp what is required of them and what to expect and not to expect from the platform. Regarding any technical limitations I've noticed, I can add the requirement to have a robust data warehouse system. Hightouch cannot be used with big or opaque data warehousing systems that are not accurate. So its success also depends on the infrastructure that you have put in terms of data storage and handling. That also calls for an upgrade in that department and increases the price of acquiring the platform.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Denodo simplifies your work and helps you ship code or ship solutions in a faster way."
"The most valuable features are data lineage and the concept of a semantic layer."
"The technical team of Denodo is really good; they are very helpful, cooperative, and supportive, and they immediately helped me with whatever issue I was facing."
"Data mining is one of the valuable features. We're able to connect all of the data sources with the installed driver, so that is a good advantage in Denodo. Being able to join the tables and view them is also valuable."
"The data abstraction is the most valuable feature."
"Denodo is very stable."
"One thing that we have noticed is that when you have a BI tool, you end up building a lot of the logic in the BI tool, but as a company, every company wants to be tool agnostic because today, you could be in the Qlik Sense, and tomorrow, you may decide to go with Tableau or something else that is there. If you have put a lot of logic within the tool, transitioning or moving away from one BI tool to another tool becomes a very intensive process. By keeping the logic in Denodo, you can move to any tool."
"Compared to these old solutions, Denodo is very easy to work with for the analytical team."
"We have had a positive impact from Hightouch, and one area where we had that impact is on the handling of customer data."
 

Cons

"The solution is slow when there are many virtualization layers."
"It would be beneficial to make sure that the team that will be using Denodo has some kind of training on how to use the product at least a month beforehand, and there could even be some kind of feedback or Q&A sessions to go along with the training. If Denodo were able to provide this kind of training, it would be very helpful to users in insurance and banking companies because the staff are typically older and not always technically-minded."
"Denodo can improve usage management-related aspects. If you deal with the mini views, it gets stuck. The performance is very slow when we go with a large number of views and high volume."
"With this product, the scalability of Denodo isn't fully up to the mark."
"Denodo shows stability concerns due to its dependency on external environments, such as JVM."
"It would be good if the solution provided a much-needed cellular platform."
"Performance management could be improved."
"The git configuration really should be improved."
"Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations."
 

Pricing and Cost Advice

"Denodo provides a lightweight 30-day free trial, but when we do courses on top of it, it costs $150 for each person."
"I am not super familiar with the pricing, but so far, it seems good. We have been happy. We haven't seen any problems. The only time we had to pay extra was during the upgrade. We didn't upgrade at the time they told us to upgrade, and we had to pay extra to keep the service. They had stopped the support for the older version and moved to the newer version. It was not their fault. It was our fault because we didn't get on board quickly."
"The licensing should be improved, as the cost per connector is quite expensive."
"The cost for Denodo is in line with other similar products."
"The licensing charges for this solution are payable annually."
"For us, the cost has been okay. Also, there are no additional costs; it's just the standard licensing fee."
"There is an express edition and a licensed enterprise edition."
"Cost wise, on a scale from one to five, with one being the cheapest and five being the most expensive, Denodo would be at three. We get all the features in a bundle."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
22%
Manufacturing Company
13%
Government
6%
Energy/Utilities Company
6%
Manufacturing Company
11%
Construction Company
9%
Financial Services Firm
8%
Government
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business17
Midsize Enterprise6
Large Enterprise20
No data available
 

Questions from the Community

Does Denodo provide useful data virtualization education? Is it useful to attend their training?
If you are a Denodo user, it makes sense to undergo their training. Different types of professionals can benefit from it, including administrators, developers, and architects. If you are keen on i...
In experience, what might Denodo be lacking or need improvement on?
I like Denodo a lot. It offers quick and easy web service deployment within minutes. There are not any flaws that I think make the product less good or effective. The only thing I can point out is...
Which industries can benefit from Denodo the most?
Denodo is suitable for pretty much all sectors that deal with: Big data Cloud solutions Data governance Logical data fabric Master data management In my opinion, organizations in different fields...
What needs improvement with Hightouch?
Hightouch can be improved in a number of areas, but one of them is being on the applicability in small users and organizations. Small organizations that do not have that secure data infrastructure ...
What is your primary use case for Hightouch?
Hightouch is our preferred platform for processing customer data that is stored in other data warehouse platforms that help with cloud storage of data. It helps us process that data, customer data ...
What advice do you have for others considering Hightouch?
Instead of handling or having customer data handled manually, it is better to have a secure platform that will give that customer data profile, profiling and analysis in a manner that is secure and...
 

Comparisons

 

Also Known As

Denodo for AWS
No data available
 

Overview

 

Sample Customers

Autodesk, VHA, AAA, Sumitomo Mitsui Trust Bank, Caterpillar, European Chemical Agency, Seagate, Nationwide, Time Warner Cable, Pantex, Inditex, BNSF Railways, Vodafone, CIT Group, Jazztel, Wolters Kluwer, Telefonica, TransAlta
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