Data Cloud vs Intercom Customer Communications Platform comparison

Salesforce and Intercom are both solutions in the CRM category. Salesforce is ranked #28 with an average rating of 8.3, while Intercom is ranked #20 with an average rating of 9.0. Salesforce holds a 0.5% mindshare in CRM, compared to Intercom’s 0.8% mindshare. Additionally, 83% of Salesforce users are willing to recommend the solution, compared to 75% of Intercom users who would recommend it.

Data Cloud

Read 6 Data Cloud reviews

622 Views
622 Comparison Views

83% willing to recommend

Intercom Customer Communica...

Read 3 Intercom Customer Communications Platform reviews

1,152 Views
829 Comparison Views

75% willing to recommend

Data Cloud

Intercom Customer Communica...

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Executive SummaryUpdated on Nov 2, 2025

Intercom Customer Communications Platform and Data Cloud serve different business needs with overlapping functionalities in user engagement and data integration. Data Cloud provides superior data capabilities, making it ideal for data-driven decision-making.

Features:Intercom enhances live chat support, in-app messaging, and seamless CRM tool integration. Data Cloud focuses on advanced analytics, real-time data streaming, and machine learning functionalities.

Ease of Deployment and Customer Service:Intercom offers quick deployment and accessible customer service. Data Cloud requires technical setup but offers comprehensive scalability tools.

Pricing and ROI:Intercom offers a lower initial setup cost with high ROI through enhanced customer engagement. Data Cloud demands a higher initial investment, rewarding with valuable data insights.

To learn more, read our detailed Data Cloud vs. Intercom Customer Communications Platform Report (Updated: December 2025).

Buyer's Guide

Data Cloud vs. Intercom Customer Communications Platform

December 2025

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Helped 881,082 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Data Cloud

Ranking in CRM

28th

Average Rating

8.0

Reviews Sentiment

6.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Intercom Customer Communica...

Ranking in CRM

20th

Average Rating

9.0

Reviews Sentiment

6.1

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (8th), Social CRM (6th)

Mindshare comparison

As of January 2026, in the CRM category, the mindshare of Data Cloud is 0.5%, up from 0.0% compared to the previous year. The mindshare of Intercom Customer Communications Platform is 0.8%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Market Share Distribution
Product	Market Share (%)
Intercom Customer Communications Platform	0.8%
Data Cloud	0.5%
Other	98.7%

CRM

Featured Reviews

PravinNagawade

Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees

Unified customer insights have reduced redundant communications and improved campaign targeting

Every function in Data Cloud has its unique purpose, but Calculated Insight is one of the strongest functions that I believe is very useful. I can accomplish everything, including customization, using Calculated Insight. If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification. Redundant email or communication never happens due to the unified profiles, which helps businesses save their marketing budget and indirectly increase revenue. That is one of the most important benefits. Technically, there are many benefits, but in terms of business revenue, that is the most crucial part.

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Kumar Abhishek Anand

Director at Revivo Technologies

Customer support has improved significantly with seamless chat integration for quick resolutions

The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality. We are able to integrate it into our application and provide support to customers directly through our application. The messenger works efficiently, allowing users to have conversations without entering their details repeatedly. There is conversation history available for each customer interaction, and they can access the help section within the chat itself. The Finn AI agent handles conversations both in chat and WhatsApp, which is particularly beneficial. Regarding automation tools, we have enabled the AI agent to answer customer queries instantly, reducing the need for constant staff presence. The AI agent quickly responds to customers and summarizes their issues, informing us when it cannot resolve a problem independently.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"In my opinion, some of the most valuable features of Salesforce are the integrations it has with our internal systems, with sales planning probably being second, and then third is contact information."

"We never had a problem with stability."

"I rate my experience with Data Cloud a nine out of ten."

"Because in many cases, we knew what was going to happen before it happened or before the opportunities arose, it allowed us to get a jump on sales and then a jump on delivery, so it allowed us to scale."

"If a client uses Data Cloud, they can save time and most importantly, they can save budget because I generate the target audience for marketing campaigns using unification."

"Overall, Data Cloud is a powerful product for unifying real-time customer data and enabling personalized activation."

"With Zendesk, we have much more signals that we could use to understand better our client patterns."

"The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality, allowing users to have conversations without entering their details repeatedly."

"The live chat is pretty good because you can create a macro, which is a predefined input we can give customers."

Cons

"In my opinion, areas that can still improve Data Cloud include the speed of the user interface, which is somewhat a problem, and reporting, as creating reports could be a bit easier."

"Customizability is both an advantage and a disadvantage. While it provides a suitable solution with many pieces to integrate, it also adds complexity."

"It is a very good product, but it is very complex to implement, change, develop, and integrate."

"Most of the time, I believe that not all SQL functions are working in Calculated Insights or in Query Builder."

"Data Cloud is an overall average product."

"The problem with Intercom Customer Communications Platform was a little bit of the implementation. It was complicated to use to actually get the automations and everything."

"It would be beneficial if there was a way to train the AI to better understand customer language."

"Sometimes, the solution lags and takes time to update something."

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Questions from the Community

What needs improvement with Data Cloud?

In my opinion, areas that can still improve Data Cloud include the speed of the user interface, which is somewhat a problem, and reporting, as creating reports could be a bit easier. Those are the ...

See all answers

What is your primary use case for Data Cloud?

Some of the main use cases for Data Cloud include forecasting, account information, past history, sales, support case integration, and opportunity management. When customers are positioned to buy n...

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What advice do you have for others considering Data Cloud?

For long-term strategic initiatives spanning a year to five years, I use Data Cloud mostly from an acute standpoint, and for longer-term initiatives, I use the reporting for longer-term purposes. I...

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What needs improvement with Intercom Customer Communications Platform?

We did not explore them. The problem with Intercom Customer Communications Platform was a little bit of the implementation. It was complicated to use to actually get the automations and everything....

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What is your primary use case for Intercom Customer Communications Platform?

Intercom Customer Communications Platform is for monitoring and visualizing data. Basically, it is used to know exactly what is happening. We monitor the software via logs, and whatever errors appe...

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What advice do you have for others considering Intercom Customer Communications Platform?

Since I was not part of the pricing discussion, I am not completely sure about the conditions that we had at the moment, so I could not tell you exactly. My overall review rating for Intercom Custo...

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Comparisons

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Compared 14% of the time

Attio vs Intercom Customer Communications Platform

Compared 12% of the time

Zendesk vs Intercom Customer Communications Platform

Compared 11% of the time

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Intercom Customer Communications Platform

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Intercom Customer Communications Platform report

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Also Known As

No data available

Intercom

Overview

Data Cloud provides businesses with a comprehensive platform for managing and analyzing vast data sets, empowering users to drive data-driven decisions effectively.

This platform offers robust capabilities enabling users to harness data for strategic insights. Key use cases include data warehousing, real-time analytics, and machine learning model deployment. Data Cloud stands out for its scalability, ease of integration with existing systems, and advanced security features. Users point out room for improvement regarding cost management and interface flexibility, which could enhance experience and efficiency.

What are the key features of Data Cloud?

Scalability: Handles vast data volumes, ensuring seamless performance expansion.
Integration: Easily integrates with current systems, facilitating smooth data flow.
Security: Offers robust features to safeguard sensitive information.
Analytics: Provides real-time data processing and advanced analytical tools.
Machine Learning: Supports deploying models to drive data-driven initiatives.

What benefits and ROI should users look for?

Enhanced Decision-Making: Access to actionable insights from accurate data.
Cost Efficiency: Optimizes data storage and processing costs.
Improved Performance: Boosts operational speed and productivity.
Data Accessibility: Ensures valuable information is readily available.
Increased Security: Protects data from potential threats.

Data Cloud is implemented in industries such as finance, healthcare, and retail to streamline data management and analytics. Financial institutions utilize it for risk assessment and fraud detection, whereas healthcare providers deploy it for patient data analysis. Retailers leverage its capabilities for inventory management and customer behavior insights, demonstrating versatility across sectors.

Salesforce

Intercom Customer Communications Platform is designed to enhance interactions between businesses and their customers, offering a suite of tools for communication management. It caters to businesses looking to streamline communication and improve customer experience.

Intercom facilitates seamless customer interactions, supporting businesses in delivering personalized communication at scale. Its capabilities range from live chat and email integration to automation features. Known for its usability, Intercom simplifies customer support and engagement, supporting teams in reducing response times and improving satisfaction rates.

What are the key features of Intercom Customer Communications Platform?

Live Chat: Real-time messaging to engage customers effectively on your website.
Email Integration: Seamlessly connects with email systems to ensure consistent communication.
Automation: Automates repetitive tasks, freeing up time for more complex customer interactions.
Customer Segmentation: Allows tailored messaging based on customer data, enhancing personalization.

Why invest in Intercom Customer Communications Platform?

Enhanced Customer Experience: Tools that provide personalized customer interactions, improving satisfaction.
Increased Efficiency: Automation and segmentation reduce manual workload and optimize resources.
Faster Response Times: Reduces the time taken to address customer queries, improving service quality.

Intercom is utilized across sectors such as e-commerce, where live chat features enhance the shopping experience. In SaaS, it integrates with various apps to streamline user support. Its automation aids customer service in tech industries, providing consistent support without additional workforce strain.

Intercom

Sample Customers

Information Not Available

Expensift, Moz, Invision, Salesforce, Droplr, Vend, BugHerd, Ghost, Put.io, Codeship

Buyer's Guide

Data Cloud vs. Intercom Customer Communications Platform

December 2025

Free Report: Data Cloud vs. Intercom Customer Communications Platform

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