Powered by a sophisticated blend of continuous profiling and real-time targeting, the Certona personalization platform augments behavioral profiles with every interaction. This develops customer insights that fuel intelligent predictions to deliver increasingly individualized experiences as customers engage across touchpoints.
Aggregating enormous amounts of data is one thing. Too often, the challenge is in analyzing this data in a way that helps marketers fully understand their customers and engage them with effective messaging that transforms browsers into buyers and buyers into advocates. IgnitionOne’s Customer Intelligence Platform gives marketers the tools to leverage their data and build a centralized view of each customer, powering effective marketing decisions - all from a single platform.
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