Bridgei2i BRIDGEpersona vs Infosys Data Analytics comparison

Grow Existing Customers:
Recommendation from BRIDGEpersona is aligned to customer needs and preferences, and finds relevance in their immediate context. Improved relevance of marketing action – product, information or service – increases cross sell conversions many fold thereby boosting customer lifetime value.

Orchestrate personalization across channels and products and services:
Using APIs, insights from BRIDGEpersona get seamlessly embedded into your marketing stack. Contextualized and personalized recommendation on product or service is available at all times on any digital or human assisted channel that the customer chooses to arrive at.

Scale Personalization across the entire customer base:
BRIDGEpersona computes recommendations for the entire customer base. It allows you to accomplish real time contextualization of marketing actions for all concurrent inbound customer visits across all channels.

Improve Marketing ROI:
Campaigns can be designed with customer at the center rather than product centric or channel centric campaigns. Targeting customers with multiple competing product offers is replaced by a single most suited offer that removes the redundancy in marketing spend. This combined with improved cross sell conversions gets more out of your marketing dollars.

Deepen Customer Engagement and lower churn:
Delivering meaningful experiences through personalized marketing action builds customer trust. Customers see value in the relationship with the bank/ FI and start relying on you for their future needs

Data is the life and blood of an enterprise that aspires to be digital. It is that strategic asset that helps the business learn about evolving opportunities, hidden threats, changing customer expectations and the competitive landscape, in context and in time to respond meaningfully. This, in turn, helps to automate the supply chain, drive continuous innovation, and create micro-moments based customer experience. Artificial Intelligence powers the core of this data-driven enterprise and creates signals that then act on the business to bring transformational value. And when this is enabled in a Do-it-Yourself culture, everyone, at any given time, is able to move quickly, in the right direction to defend, differentiate and even reimagine the business.

We help our clients adopt this approach to ubiquitously create value from data.

We move them away from the conventional use case or point solution-led approach, towards the path to building industrialized capabilities to monetize data. We begin by creating an integrated blueprint of opportunities - unique to their business - for data-led value creation. Thereon we chart the roadmap to incrementally build the capabilities they need to deliver on the blueprint.