Bridgei2i BRIDGEpersona vs Deloitte AI and Analytics comparison

Grow Existing Customers:
Recommendation from BRIDGEpersona is aligned to customer needs and preferences, and finds relevance in their immediate context. Improved relevance of marketing action – product, information or service – increases cross sell conversions many fold thereby boosting customer lifetime value.

Orchestrate personalization across channels and products and services:
Using APIs, insights from BRIDGEpersona get seamlessly embedded into your marketing stack. Contextualized and personalized recommendation on product or service is available at all times on any digital or human assisted channel that the customer chooses to arrive at.

Scale Personalization across the entire customer base:
BRIDGEpersona computes recommendations for the entire customer base. It allows you to accomplish real time contextualization of marketing actions for all concurrent inbound customer visits across all channels.

Improve Marketing ROI:
Campaigns can be designed with customer at the center rather than product centric or channel centric campaigns. Targeting customers with multiple competing product offers is replaced by a single most suited offer that removes the redundancy in marketing spend. This combined with improved cross sell conversions gets more out of your marketing dollars.

Deepen Customer Engagement and lower churn:
Delivering meaningful experiences through personalized marketing action builds customer trust. Customers see value in the relationship with the bank/ FI and start relying on you for their future needs

Reveal smarter insights. Achieve stronger outcomes.
Achieving your business outcomes, whether a small-scale program or an enterprise-wide initiative, demands ever-smarter insights—delivered faster than ever before. Doing that in today's complex, connected world requires the ability to combine a high-performance blend of humans with machines, automation with intelligence, and business analytics with data science. Welcome to the Age of With, where Deloitte translates the science of analytics—through our services, solutions, and capabilities—into reality for your business.