Blueshift offers marketers a sophisticated platform that combines data-driven insights with automated engagement. Designed to enhance customer experiences, it seamlessly integrates with existing marketing tools, offering valuable personalization capabilities that drive user engagement.
Blueshift leverages advanced AI-driven technology to provide comprehensive customer profiles, enable personalized content delivery, and automate multi-channel marketing efforts. It empowers marketers to create targeted campaigns based on real-time behavioral data. While it provides robust features for data integration and engagement, some users suggest enhancements in analytics dashboards for more intuitive data representation.
What are the most important features?Blueshift implementation varies across industries. Retailers use the platform for personalized marketing campaigns to drive sales. Financial services benefit from its data integration and customer segmentation capabilities to enhance customer communication. E-commerce businesses often rely on its predictive analytics to optimize return on investment by anticipating customer needs.
Pimcore is an award-winning open-source software for customer experience management, product information management (PIM/MDM), digital asset management (DAM) and eCommerce.
Pimcore recently named Gartner Cool Vendor 2018, which delivers significant business value. Enterprises choose Pimcore because it seamlessly integrates 4 applications – Product Information Management (PIM), Digital Asset Management (DAM), Customer Experience Management (CMS/UX) and eCommerce. The software is licensed open-source and available free of charge. Because we believe that control over intellectual property and software belongs in the hands of our customers. Thousands, including Burger King, Audi, Dr Oetker and United Rentals have already chosen Pimcore. We are proud that more and more businesses worldwide are creating their digital world with Pimcore, benefiting from the comprehensive digital transformation services we provide. At present, we employ 150 people at three locations in Austria, India and the USA.
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