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Azure Data Factory vs ETL Solutions Transformation Manager comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Azure Data Factory
Ranking in Data Integration
6th
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
97
Ranking in other categories
Cloud Data Warehouse (6th)
ETL Solutions Transformatio...
Ranking in Data Integration
54th
Average Rating
9.0
Reviews Sentiment
6.8
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the Data Integration category, the mindshare of Azure Data Factory is 2.2%, down from 5.1% compared to the previous year. The mindshare of ETL Solutions Transformation Manager is 1.0%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Mindshare Distribution
ProductMindshare (%)
Azure Data Factory2.2%
ETL Solutions Transformation Manager1.0%
Other96.8%
Data Integration
 

Featured Reviews

Kunal Das - PeerSpot reviewer
Test Engineer at Happiest Minds Technologies
Drag-and-drop pipelines have saved days of work and now automate data movement and backfilling
If the AI features were more improved so that I don't have to provide each and every detail, Azure Data Factory could be improved in a much better way by improving the AI features. For example, if I want to fetch any data from a raw source, I need to provide each and every detail. But if I am just uploading my raw data and if AI will sync with that data, it can analyze that data and give me proper suggestions on how that should be done in a proper way. Automatic suggestions could improve in a much better way. As I have mentioned, the AI features as well as more drag-and-drop activities could be improved. If I am making a pipeline, it should give me suggestions, such as which activity should be used, so that I don't have to remember each activity. If I have used one activity, I shouldn't have to remember what activity should I use next. It should give auto-suggestions. That is why I have given a nine out of 10. Currently, I don't know about its governance and security, but in view of its improvement, I think Azure Data Factory should improve in these areas. As I already mentioned, the AI features should be improved. Also, the auto-suggestion features should also improve.
Vijayraj Amin - PeerSpot reviewer
Global Growth Strategist at MAIORA
User-friendly and accessible for anyone with computer knowledge and logical thinking
There is room for improvement in the solution's visualization tool. Currently, it provides basic reports and the ability to create graphs and dashboards, but I'm looking forward to more robust analytics. The plan is to enhance this feature in 2024, around Q2 or Q3, which would save us from relying on external tools like Power BI for insights.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"So far, I'm quite happy with the solution overall."
"Data Factory's best feature is the ease of setting up pipelines for data and cloud integrations."
"Azure Data Factory became more user-friendly when data-flows were introduced."
"This solution will allow the organisation to improve its existing data offerings over time by adding predictive analytics, data sharing via APIs and other enhancements readily."
"Azure Data Factory is a very easy to use tool."
"Data Factory lets us consolidate those steps into a single pipeline."
"An excellent tool for pipeline orchestration."
"Our stakeholders and clients have expressed satisfaction with Azure Data Factory's efficiency and cost-effectiveness."
"Back in the day, we could only get reports and analyze what happened after the fact, but today now we can generate real-time insights. Transformation Manager feeds your data science projects. We generate models and then give them to the clients, so they can come up with real-time predictions and recommendations in addition to reporting."
"It is among the best, even if not widely known."
"It is a reliable solution."
"Transformation Manager is the backbone of every data pipeline these days because the solution has been on the market for 20 to 30 years, and we use it for various industries, including financial services, manufacturing, healthcare, etc."
 

Cons

"There are limitations when processing more than one GD file."
"The solution should offer better integration with Azure machine learning. We should be able to embed the cognitive services from Microsoft, for example as a web API. It should allow us to embed Azure machine learning in a more user-friendly way."
"Azure Data Factory could benefit from improvements in its monitoring capabilities to provide a more robust feature set. Enhancing the ease of deployment to higher environments within Azure DevOps would be beneficial, as the current process often requires extensive scripting and pipeline development. It is also known for the flexibility of the data flow feature, particularly in supporting more dynamic data-driven architectures. These enhancements would contribute to a more seamless and efficient workflow within GitLab."
"The tool’s workflow is not user-friendly. It should also improve its orchestration monitoring."
"Azure Data Factory is a bit complicated compared to Informatica. There are a lot of connectors that are missing and there are a lot of instances where I need to create a server and install Integration Runtime."
"From my perspective, the pricing seems like it could be more user-friendly."
"Some prebuilt data source or data connection aspects are generic."
"The speed and performance need to be improved."
"Transformation Manager reporting could be better. There are better options for reporting tools these days. We use Microsoft BI sometimes, but Tableau is becoming too expensive. Microsoft BI's visualization features are maturing."
"There is room for improvement in the solution's visualization tool."
"We get decent support. It's okay but not great."
"They should build a functional architecture based on queuing."
 

Pricing and Cost Advice

"Product is priced at the market standard."
"I would not say that this product is overly expensive."
"The solution's pricing is competitive."
"The solution's fees are based on a pay-per-minute use plus the amount of data required to process."
"Understanding the pricing model for Data Factory is quite complex."
"The pricing model is based on usage and is not cheap."
"The licensing cost is included in the Synapse."
"Pricing is comparable, it's somewhere in the middle."
"It is an expensive solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
9%
Computer Software Company
8%
Construction Company
7%
Outsourcing Company
12%
Construction Company
12%
Comms Service Provider
11%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise21
Large Enterprise64
No data available
 

Questions from the Community

How do you select the right cloud ETL tool?
AWS Glue and Azure Data factory for ELT best performance cloud services.
How does Azure Data Factory compare with Informatica PowerCenter?
Azure Data Factory is flexible, modular, and works well. In terms of cost, it is not too pricey. It offers the stability and reliability I am looking for, good scalability, and is easy to set up an...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
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Also Known As

No data available
Transformation Manager
 

Overview

 

Sample Customers

1. Adobe 2. BMW 3. Coca-Cola 4. General Electric 5. Johnson & Johnson 6. LinkedIn 7. Mastercard 8. Nestle 9. Pfizer 10. Samsung 11. Siemens 12. Toyota 13. Unilever 14. Verizon 15. Walmart 16. Accenture 17. American Express 18. AT&T 19. Bank of America 20. Cisco 21. Deloitte 22. ExxonMobil 23. Ford 24. General Motors 25. IBM 26. JPMorgan Chase 27. Microsoft (Azure Data Factory is developed by Microsoft) 28. Oracle 29. Procter & Gamble 30. Salesforce 31. Shell 32. Visa
Honda, BNP Paribas, RBS, JPMorgan, Volkswagen, Thorn Lighting, OpenSpirit, Rolls-Royce, Ulster Bank
Find out what your peers are saying about Azure Data Factory vs. ETL Solutions Transformation Manager and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.