AWS AppSync vs V12 Data Cloud comparison

AWS AppSync simplifies application development by letting you create a flexible API to securely access, manipulate, and combine data from one or more data sources. AppSync is a managed service that uses GraphQL to make it easy for applications to get exactly the data they need.

With AppSync, you can build scalable applications, including those requiring real-time updates, on a range of data sources such as NoSQL data stores, relational databases, HTTP APIs, and your custom data sources with AWS Lambda. For mobile and web apps, AppSync additionally provides local data access when devices go offline, and data synchronization with customizable conflict resolution, when they are back online.

The V12 Data Cloud allows clients to seamlessly integrate their own 1st party data and V12’s 3rd party data, enabling clients to find new audiences, manage existing customer relationships, and execute highly targeted, omnichannel campaigns. Brands gain a 360° view of all customer interactions, as well as the data-driven insights necessary to hone the timing, relevance, and effectiveness of each and every communications.