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AWS Amplify vs Magic xpa Application Platform comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AWS Amplify
Ranking in Mobile Development Platforms
16th
Average Rating
7.6
Reviews Sentiment
7.2
Number of Reviews
8
Ranking in other categories
Release Automation (10th)
Magic xpa Application Platform
Ranking in Mobile Development Platforms
11th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
10
Ranking in other categories
Application Server (9th), Application Infrastructure (15th)
 

Mindshare comparison

As of October 2026, in the Mobile Development Platforms category, the mindshare of AWS Amplify is 0.9%. The mindshare of Magic xpa Application Platform is 3.9%, up from 4.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Mobile Development Platforms Mindshare Distribution
ProductMindshare (%)
Magic xpa Application Platform3.9%
AWS Amplify0.9%
Other95.2%
Mobile Development Platforms
 

Featured Reviews

YP
Adjunct Lecturer at a university with 10,001+ employees
Building full-stack apps has been streamlined and supports efficient authentication workflows
The best features AWS Amplify offers include AppSync, which is very good for authentication and the deployment version. It also allows me to easily use DynamoDB tables from AWS. The authentication and deployment features of AWS Amplify help me by ensuring that the authentication flow runs smoothly, as they are integrated and interconnected with GraphQL. I can delete or add users, create groups, reset passwords, and customize the login experience using the sign-in and sign-out features that come with GraphQL. AWS Amplify also has IO components, allowing me to configure files for AWS export to check if there are any builds or configurations missing. The ease of using AppSync and GraphQL is what I appreciate most about AWS Amplify. AWS Amplify is a strong tool for quickly building full-stack applications, which do require a solid understanding of how the underlying AWS services interact. AWS Amplify has positively impacted my work by making things easier, faster, and more efficient, particularly with its continuous integration feature and user management while monitoring app builds. The usage of AWS Amplify is part of my freelance work for different clients rather than directly within a single organization.
Mylsamy T. - PeerSpot reviewer
Senior Associate - IT at Himalaya Wellness Company
Enables us to develop more than 90 applications in-house, which are used across our organization
It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The link with Figma is very nice. You can create your design in Figma, and then you can import it into AWS Amplify and use it. You can link it to your data source and data bindings."
"I didn't host my application but have used their backend as a service. It was a complete package with authentication, AWS AppSync, DynamoDB, and GraphQL. AWS Amplify is great if you don't know backend development and don't want to struggle with other backend services like MongoDB. You don't have to worry about what backend language or database to use. If you're confused, enroll with AWS Amplify. I also recommend Google Firebase for similar purposes."
"One of the things I like best about AWS Amplify is its ease of use and strong integration with other AWS services, which enhances efficiency."
"The most valuable feature is user management, which includes authentication and authorization."
"The most valuable feature of AWS Amplify is authentication."
"AWS Amplify has positively impacted my work by making things easier, faster, and more efficient, particularly with its continuous integration feature and user management while monitoring app builds."
"The only tricky part I experienced was during the initial installation. I followed the documentation, but it wasn't working for some reason. I had to modify some local files in the CLI-generated folder to get it to work. I had to dig deep to find the issue, and it wasn't mentioned in the docs. So, some issues could be better highlighted in the AWS CLI documentation, which would help developers integrate other services more easily. AWS needs to improve its support."
"Together with Ionic and Amplify, a nice use case is when you want to generate the backend very fast, and you want to have a desktop application and mobile application."
"What I found most valuable in the Magic xpa Application Platform is that it has a client-server and web browser technology that's perfect for company users."
"The solution makes the managing and adapting of the software very easy."
"Magic is rapid, it's a tool which we use to develop, change and maintain our programs, and xpa has a lot more features onboard and it gives us the opportunity to do such things so that we can easily adapt and maintain our programs, giving us certain benefits to stay with our customers and the market."
"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."
"Magic’s Database Gateway allows the logic of the program to be isolated from the underlying database. This provides the flexibility not only to move existing programs to different database environments without the need to change the logic in the program but also allows the programmer access to different databases without the need to know how to "talk" to them."
"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."
"The best feature of Magic is the development time. The time it takes to develop something is incredibly fast if you compare Magic with, for example, Java."
"Magic’s unique approach to development ensures that the programmer stays focused on the objective of the program (i.e. display all customers in California), instead of the repetitive tasks that surround it (i.e. connect to database, open customers table, create the query to retrieve records within the specified criteria, fetch the result of the query, connect it to a data grid, etc.)."
 

Cons

"Its capability to handle big projects needs to be improved. If you generate a user interface in Figma and import everything where all components are in one directory, currently, it is complicated. It isn't able to cope with that. For small projects, it is not an issue, but if you have big projects and you want to use AWS Amplify, then it gets more difficult. That is the most important point for me. It should be improved to cope better with bigger projects."
"AWS Amplify could improve in the deployment. It would be beneficial to have more methods, such as automation."
"There are certain things about AWS Amplify that keep changing."
"I don't think there are major issues, but there is room for improvement in the UI/UX of AWS Amplify. The UI still needs to be more polished and user-friendly. It's currently a bit like drag-and-drop initially, but there should be more options to customize the UI based on our needs."
"AWS can implement multiple web applications, and cross-platform applications, like iOS."
"AWS Amplify can be improved in some areas, particularly in providing more robust documentation and easier customization options."
"The documentation needs improvement, as it is not user-friendly and can be challenging for novices."
"I like AWS Amplify's documentation. It's comprehensive and includes many examples, so you don't need to ask for help much - you can refer to the docs. It's easy to use. I also appreciate the cost structure. You only pay for what you use. For example, if you use 100 GB, you're charged for that, but if you don't use it, you pay the maintenance cost."
"Support is very bad."
"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers. Also, Magic's documentation can be less than complete at times which leads to frustration for new developers. (I encourage new Magic developers to join the Magic Users Group)."
"Debugging .NET snippets is not possible, so it lacks the effects to solve problems. First you have to write and test your .NET code in VS, then you have to copy the .NET code in Magic xpa because there is almost nothing to debug it."
"I would like to see a spell checker included with optional language support. Currently, this has to be purchased from a third-party."
"The user interface could be improved to be more friendly for developers."
"The Android environment is missing a number of functions for file/folder manipulation, sending receiving text messages (SMS) and the menuing options are limited. For now, it is left to the developer to write his/her own Java functions to include in the APK."
"The ability to display page up, page down, top and bottom buttons along the scroll bar would make my mouse-reliant customers happy."
"In the next version of the Magic xpa Application Platform, I want tables or small programs where I can directly add expressions. I can do it on SQL, but it would make life much easier if that specification were added to the platform."
 

Pricing and Cost Advice

"The pricing depends on what your use case is and whether you're an existing AWS customer. It's a pay-as-you-go model, so not expensive."
"When you're just starting, it is free. You have to pay only when you reach a certain amount of usage. I'm still at the early stage. So, I don't have to pay a lot. At the moment, it is not too expensive for me. It is worth the money."
"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."
"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."
"The licensing is too costly."
"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."
"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."
"The cost for developers is high because you have to pay for licenses as well as runtime."
"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."
"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."
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Top Industries

By visitors reading reviews
Comms Service Provider
13%
Financial Services Firm
13%
Construction Company
10%
Outsourcing Company
10%
Manufacturing Company
15%
Comms Service Provider
14%
Financial Services Firm
12%
Outsourcing Company
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise1
 

Questions from the Community

What is your experience regarding pricing and costs for AWS Amplify?
My experience with pricing for AWS Amplify has been generally positive, especially for small to mid-sized applications. Most of our clients required small to mid-sized applications. The pricing mod...
What needs improvement with AWS Amplify?
Currently, I do not believe that AWS Amplify is lacking in features, but one of the main limitations I feel is a lack of flexibility in CI/CD pipelines. The built-in pipeline works well for simple ...
What is your primary use case for AWS Amplify?
My primary use case for AWS Amplify is to build and host full-stack web applications where it handles front-end deployment, authentication via Cognito, and basic back-end integration.
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Also Known As

No data available
uniPaaS
 

Overview

 

Sample Customers

Expedia, Intuit, Royal Dutch Shell, Brooks Brothers
ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems
Find out what your peers are saying about AWS Amplify vs. Magic xpa Application Platform and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.