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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
37th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (5th), BI (Business Intelligence) Tools (43rd), BI on Hadoop (7th)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Microsoft Security Suite (8th)
 

Mindshare comparison

As of August 2025, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.2%, down from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 21.9%, down from 23.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AmrNaeem - PeerSpot reviewer
It helps us by reporting on and auditing leaks and breaches
One important feature is data security, which both end users and the organization seek. Microsoft Purview offers data protection across a multi-cloud and multi-platform environment. It's critical that Purview connects to iOS, Mac, and Android. We could only secure some of our data if it only covered Windows. It provides a comprehensive view of the entire ecosystem's threats and compliance in real time. It's very easy to use. Purview's compliance features are crucial. We have to match some cases in other countries to our own to comply with the policies, procedures, and regulatory frameworks here.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"One of the best features is the classification rules, especially the scan rule sets. They are really useful, especially when we need to understand the current data the company has to ensure that all the problematic data can be put under someone's responsibility."
"The most significant value lies in its seamless integration into the Azure ecosystem, automating various processes and reducing operational burdens."
"The custom classifications are one of the most valuable features."
"The product has helped us save both time and money."
"It is pretty early, but the decision to go with this investment was largely driven by the simplification of our information security technology management stack. That is the primary objective. Once you simplify and you have a connected structure, it allows for faster adoption there. It also gives us additional capabilities as we go on using the technology that we are familiar with, and we do not have to depend on outside parties to come in and tell us how to do certain things."
"The ability to classify data quickly and effortlessly is arguably Microsoft Purview's most valuable feature."
"My favorite features are eDiscovery and insider risk management, because these are the major threats to an organization that can't be easily traced."
"Has a good interface and is reasonably priced."
 

Cons

"There was an issue with the incremental aggregation not working as indicated."
"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"The product must provide better integrations with OS X and iOS."
"I try to avoid opening tickets with Microsoft due to long response times, which is frustrating."
"Microsoft Purview's compliance processes for handling various Mac and iOS devices could be significantly improved."
"There are differences when looking at an incident in the M365 portal versus Purview, and the main one is the advanced hunting. In the M365 portal, you can write KQL queries and fetch data. If that was available in Purview, it would be very good."
"We have had a lot of issues since we moved to Unified Support. There have been work gaps there, and we believe they fixed them, but we need to make sure that they are going to be sustainable. It is to be seen."
"We are currently in the rollout phase, so I am not entirely sure about specific areas of improvement. However, there are some problems with DLP rules, and it would be great if the security around DLP could be expanded."
"The technical support has room for improvement."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
 

Pricing and Cost Advice

Information not available
"It is cheap. It is based on consumption. If somebody wants to start using it, the price is definitely cheaper than a tool like Collibra."
"Aside from the complexity of the pricing model, the price itself is realistic. Features like AI components and automatic classification require additional licenses. Still, anyone can start using Purview with a basic E3 license if they're using Microsoft 365 and grow with additional licenses as needed. Overall, we're satisfied with the price."
"While Purview's standard pricing might not be accessible to most small businesses, we were fortunate to benefit from the educational pricing which made it a financially viable option for our needs."
"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."
"Purview's price is pretty high when you factor in storage costs."
"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."
"Microsoft Purview Data Loss Prevention is not cheap."
"The pricing is moderate. It's not too expensive, but it's not the most competitive."
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Top Industries

By visitors reading reviews
Financial Services Firm
20%
Manufacturing Company
13%
Media Company
8%
Healthcare Company
8%
Financial Services Firm
15%
Computer Software Company
13%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

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What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Microsoft, Informatica, Collibra and others in Data Governance. Updated: July 2025.
865,164 professionals have used our research since 2012.