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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
41st
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), BI (Business Intelligence) Tools (44th), BI on Hadoop (1st)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (10th)
 

Mindshare comparison

As of November 2026, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.6%, up from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 7.8%, down from 18.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance7.8%
AtScale Adaptive Analytics (A3)0.6%
Other91.6%
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"The time to onboard is pretty short."
"The data classification part of the solution is excellent, especially as it gives us an insight into our sensitive data within Microsoft 365."
"From my experience and customer feedback, one of the most valuable features of Microsoft Purview is ease of use, especially for content hosted within Microsoft 365 and Azure. I also like that the pricing model for the solution is reasonable."
"Data segregation is the most valuable feature."
"The audit log has been a lifesaver for a lot of reasons. Historically, when using SaaS products, there were always questions about how the audit was going and whether we were sufficient out of the box. Purview has many capabilities available through centralized reporting that provide a view of a specific segment."
"Overall, the potential for this solution is really large."
"Their data labeling or data classification is particularly valuable because we want to categorize all of our data into confidential, public, or internal."
"Overall, I would laud its ease of use, intuitive interface, and easy navigation."
 

Cons

"There was an issue with the incremental aggregation not working as indicated."
"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."
"There are some non-Microsoft file formats that are not supported."
"If we could have a view something like we have in CrowdStrike—which is, I believe, the biggest competitor to Microsoft when it comes to security—a node nodal view, which we also have in Defender, that would make it a more complete, one-stop solution. That would save a lot of time for the admins and the engineers."
"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."
"I have some concerns about the separation of roles in Purview from the Microsoft tenant, as well as how they interact with the security portal and endpoint manager."
"The product must provide better integrations with OS X and iOS."
"Although you can explore the data, that creates a great interest in data lineage or the data flow. How does it go from a source to a platform to a Power BI report, for example? It is possible, to some extent, to see that with Purview, but the lineage feature requires some manual work on the development side or more work from Microsoft to improve on it."
"In my experience, Purview hasn't come far enough yet to help us reduce the number of solutions that interact with each other."
 

Pricing and Cost Advice

Information not available
"Purview's price is pretty high when you factor in storage costs."
"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."
"Price-wise, I think it's very generous and accessible to not just enterprises but small to medium-sized companies as well. I think it's very fair in terms of how they break apart the storage and the actual computing, and that makes it very accessible. So, that is a very big plus for Purview."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"The solution is extremely affordable for the K-12 space."
"Currently, the licensing differs for the governance side compared to the risk and compliance side."
"It's not cheap. I'm not exactly sure how much our license costs, but it is very expensive."
"Microsoft Purview is expensive."
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Top Industries

By visitors reading reviews
Comms Service Provider
15%
Healthcare Company
13%
Construction Company
10%
Manufacturing Company
10%
Financial Services Firm
12%
Computer Software Company
10%
Manufacturing Company
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's some...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: October 2026.
921,523 professionals have used our research since 2012.