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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
44th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), BI (Business Intelligence) Tools (45th), BI on Hadoop (1st)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (14th)
 

Mindshare comparison

As of August 2026, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.6%, up from 0.2% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 9.2%, down from 20.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance9.2%
AtScale Adaptive Analytics (A3)0.6%
Other90.2%
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"Purview helped us automate and control our data without having to rely on people to manually tag documents with specific retention periods."
"Purview has a pretty good interface and I'm satisfied with what the solution does and the price it's being sold at."
"It gives you the opportunity to know your data and apply policies around it. If those policies are flouted, you can always track what's happening. You have options such as alerting the person who is committing that action, or you can take automatic action by blocking, for example, an email that is been sent externally. It's very useful."
"The user interface is highly intuitive and user-friendly."
"Overall, Purview is a fantastic tool for staying on top of compliance, knowing where your data is and what data you hold."
"Data authentication enables us to classify documents based on whether they should be restricted for internal consumption or permitted for external sharing."
"Overall, the potential for this solution is really large."
"The documentation is very exhaustive. Anyone can go ahead and try different use cases."
 

Cons

"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"There was an issue with the incremental aggregation not working as indicated."
"It could reduce pricing to encourage usage."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
"There is room for improvement when it comes to Purview's data connector platform in supporting ingestion from non-Microsoft data sources."
"Purview's data loss prevention for macOS endpoints has some limitations, and the end-user experience of recovering from a failure is lacking."
"Two features are unsupported—custom insights and the DLP component—that would be beneficial to me as a consultant and for the customer in terms of security and monitoring. Regarding security, DLP would provide a more granular level of data masking. Custom insights would offer more detailed monitoring and alerts that can notify customers of failures or anything requiring urgent action."
"Frequent daily updates from Microsoft can cause interface elements like buttons to appear and disappear, making navigation unpredictable."
"Blueprints and landing zones like we have in Azure would be great to see in Purview. The solution could offer a baseline or blueprint of recommended settings for compliance regulations such as GDPR and ISO, which could be applied with a simple switch in the options."
"I would like to have AI functionality on the dashboard to help me analyze and report on the data that we capture using Purview on a daily basis."
 

Pricing and Cost Advice

Information not available
"The price is reasonable considering its value."
"Microsoft Purview is the best option I have encountered when it comes to price. Maybe some of my information is outdated, but Microsoft offered it so that you could use it almost without paying."
"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."
"The solution is extremely affordable for the K-12 space."
"Purview's price is pretty high when you factor in storage costs."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"We pay $15,000 per end user for the E5 license."
"Microsoft Purview is priced in the middle. It isn't the cheapest, but it isn't the most expensive. It's affordable compared to other public cloud services."
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Top Industries

By visitors reading reviews
Healthcare Company
14%
Manufacturing Company
13%
Financial Services Firm
10%
Comms Service Provider
10%
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: July 2026.
908,877 professionals have used our research since 2012.