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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
43rd
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (7th), BI (Business Intelligence) Tools (45th), BI on Hadoop (1st)
Microsoft Purview Data Gove...
Ranking in Data Governance
2nd
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
60
Ranking in other categories
Microsoft Security Suite (11th)
 

Mindshare comparison

As of September 2026, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.6%, up from 0.2% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 8.5%, down from 20.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Microsoft Purview Data Governance8.5%
AtScale Adaptive Analytics (A3)0.6%
Other90.9%
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
Senior BI and Reporting Analyst at a financial services firm with 10,001+ employees
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AS
Tech lead at a healthcare company with 5,001-10,000 employees
Automated data discovery has streamlined management while configuration remains complex
Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI. The interface feels a little complicated compared to Big-ID. I did not appreciate the configuration part. It felt complex, whereas when I went for a Big-ID demo, the interface looked better and was easier to understand for any user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"I really like the entire system for auto-labeling content. It's a very refined system. I use the Keyword Query Language to define refined string-based metadata, and then I can really go deep into the specific data with the specific properties labeled in such and such a way."
"The documentation is very exhaustive. Anyone can go ahead and try different use cases."
"We can prevent, block, or audit however we like."
"One important feature is data security, which both end users and the organization seek."
"Microsoft Purview Data Governance enables us to show our compliance in real time."
"Purview's ability to connect to iOS, Mac, and Android devices is critical."
"The data classification part of the solution is excellent, especially as it gives us an insight into our sensitive data within Microsoft 365."
"The cataloging tool is definitely the most valuable... It tells you about all the data you have in your tables, which helps people understand our data. We now know what data we have."
 

Cons

"There was an issue with the incremental aggregation not working as indicated."
"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"Because Purview is not a 100 percent data governance solution, it would help if we could pick some of the good capabilities of other products."
"There are negatives to the compliance aspect of Purview in that you get a lot of false positives with some of the native scanning and rules in the platform. A lot of them need tweaking to get a more realistic handle on what data there is."
"The Microsoft Purview data connector platform, which supports ingestion from non-Microsoft data sources, can be somewhat complex."
"While Microsoft Purview currently allows weekly scans for data sources, this limitation hinders the usefulness of the tool for frequently changing data."
"Compared to Big-ID, Microsoft Purview Data Governance looks complicated to me. I do not feel it has a good user-level UI."
"Reflecting organizational changes within Purview is impractical."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"I lose a little bit of that control when we're talking about third-party connectors. Compliance-wise, I would like to see more ability to audit from a user perspective, where I could extrapolate what the user was thinking or trying to do."
 

Pricing and Cost Advice

Information not available
"Microsoft Purview requires a Microsoft 365 license and is included with an E5 license."
"The price is reasonable considering its value."
"I would rate the cost of Microsoft Purview a six out of ten with ten being the most expensive."
"People often and unjustly say that Microsoft product pricing is not in the scope of reality, that it's just too expensive at times. I do not feel that is the case at all... If I'm able to let go of 30 to 70 percent of my IT administration staff, that makes up for a lot of money."
"The pricing is reasonable because it's part of the 365 E3 or E5 license you buy."
"Purview's price is pretty high when you factor in storage costs."
"To get the full features of Purview, we currently need E5 enterprise licenses, which are expensive."
"The pricing is moderate. It's not too expensive, but it's not the most competitive."
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Top Industries

By visitors reading reviews
Healthcare Company
14%
Comms Service Provider
14%
Manufacturing Company
12%
Construction Company
10%
Financial Services Firm
13%
Computer Software Company
9%
Manufacturing Company
7%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise12
Large Enterprise33
 

Questions from the Community

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What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
The features in the actual data governance could be improved, and I think there is room for improvement in the product. We haven't used role-based access control in a complex way; it's somehow embe...
What is your primary use case for Microsoft Azure Purview?
We are currently working with Microsoft Purview Data Governance and other Microsoft products. We are using Microsoft Purview Data Governance.
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Collibra, Microsoft, Informatica and others in Data Governance. Updated: September 2026.
914,262 professionals have used our research since 2012.