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AtScale Adaptive Analytics (A3) vs Microsoft Purview Data Governance comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AtScale Adaptive Analytics ...
Ranking in Data Governance
36th
Average Rating
5.0
Number of Reviews
1
Ranking in other categories
Data Virtualization (5th), BI (Business Intelligence) Tools (39th), BI on Hadoop (4th)
Microsoft Purview Data Gove...
Ranking in Data Governance
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
58
Ranking in other categories
Microsoft Security Suite (8th)
 

Mindshare comparison

As of June 2025, in the Data Governance category, the mindshare of AtScale Adaptive Analytics (A3) is 0.3%, down from 0.3% compared to the previous year. The mindshare of Microsoft Purview Data Governance is 22.4%, down from 24.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

it_user822762 - PeerSpot reviewer
The GUI interface is nice and easy to use, but the organization of the icons is not saved across users
Connecting to a Hadoop database to create a cube to connect to Tableau. We want to be able to easily create cubes which can be connected to Tableau for visualization The product had many issues. We had great collaboration with the product development team, but the product was not able to meet our…
AmrNaeem - PeerSpot reviewer
It helps us by reporting on and auditing leaks and breaches
One important feature is data security, which both end users and the organization seek. Microsoft Purview offers data protection across a multi-cloud and multi-platform environment. It's critical that Purview connects to iOS, Mac, and Android. We could only secure some of our data if it only covered Windows. It provides a comprehensive view of the entire ecosystem's threats and compliance in real time. It's very easy to use. Purview's compliance features are crucial. We have to match some cases in other countries to our own to comply with the policies, procedures, and regulatory frameworks here.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The GUI interface is nice and easy to use."
"The sensitivity labeling is the most valuable feature because it is the foundation for automating the encryption process and ensuring proper data handling across the organization."
"The best part is that I can create classifications per my requirements. I use it to classify multiple platforms like AWS, GCP, Azure, and different file sharing systems."
"The data lineage feature stands out. It tracks where the data comes from and any changes made."
"It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies."
"Microsoft Purview offers data protection across a multi-cloud and multi-platform environment."
"Purview helped us automate and control our data without having to rely on people to manually tag documents with specific retention periods."
"The labeling is the most valuable feature for the companies I'm installing it for. Some of them have several thousand staff, and their concerns are around confidential or private data being shared. The labels and the policies involved with them give them that initial visibility."
"Instead of having to manually write down which tables and columns exist and then describe them, you can do that process in one go, by simply connecting to a source. That's a huge time-saver and a great benefit of Purview."
 

Cons

"The organization of the icons is not saved across users."
"The product was not able to meet our 10 second refresh requirements."
"There was an issue with the incremental aggregation not working as indicated."
"Reflecting organizational changes within Purview is impractical."
"While Microsoft Purview currently allows weekly scans for data sources, this limitation hinders the usefulness of the tool for frequently changing data."
"The custom data classification for the African region needs to be improved."
"There are differences when looking at an incident in the M365 portal versus Purview, and the main one is the advanced hunting. In the M365 portal, you can write KQL queries and fetch data. If that was available in Purview, it would be very good."
"Data quality has been a highly requested feature among customers."
"Licensing is frustrating due to multiple modules and licenses. The feature might be available in the console, but it won't work without the proper license, creating confusion."
"The API needs some improvement when connecting to non-Microsoft API sources. This is a limiting factor."
"Auto-tagging should be available at lower levels of licensing. Right now, a high level of licensing is needed for auto-tagging, and this feature should be made available at a lower license level."
 

Pricing and Cost Advice

Information not available
"The price is reasonable considering its value."
"The pricing is decent. It is neither too low nor too high. Given its capabilities, the pricing is justified."
"We pay $15,000 per end user for the E5 license."
"There is some competition out there, but the other solutions are quite expensive. They are enterprise tools that are a bit more mature but the license costs $100,000 for some of them. Purview is pay-per-use and a lot of companies are interested in that."
"The price is reasonable because most of our clients already have an E3 license, which makes implementation easy."
"People often and unjustly say that Microsoft product pricing is not in the scope of reality, that it's just too expensive at times. I do not feel that is the case at all... If I'm able to let go of 30 to 70 percent of my IT administration staff, that makes up for a lot of money."
"The interesting part is how they are bundling the version into the E5 stack. If it was not for that inclusion, this would have been a difficult conversation for us, so kudos to Microsoft on that. Separating it out may become a problem for customer retention. It is definitely a good move on Microsoft's part to include it as part of any existing or any system upgrades for customers that were on E3."
"Purview is included in our Microsoft E5 licensing."
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Top Industries

By visitors reading reviews
Financial Services Firm
21%
Manufacturing Company
12%
Healthcare Company
10%
Computer Software Company
10%
Financial Services Firm
15%
Computer Software Company
13%
Government
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Ask a question
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What do you like most about Microsoft Azure Purview?
It is designed to seamlessly connect to various data sources, which is particularly beneficial for our customers who primarily use Microsoft technologies.
What is your experience regarding pricing and costs for Microsoft Azure Purview?
Microsoft Purview Data Governance is quite affordable compared to other market solutions, which have high initial costs. It allows for a cost-effective start with negligible initial cost. However, ...
What needs improvement with Microsoft Azure Purview?
There should be more clarity about the costing, particularly how the cost is calculated, especially when utilizing health reports and quality features. Additionally, adding more tools around data q...
 

Also Known As

AtScale, AtScale Intelligence Platform
Microsoft Purview, MS Azure Purview
 

Overview

 

Sample Customers

Rakuten, TD Bank, Aetna, Glaxo-Smith Kline, Biogen, Toyota, Tyson
Information Not Available
Find out what your peers are saying about Microsoft, Informatica, Collibra and others in Data Governance. Updated: June 2025.
859,579 professionals have used our research since 2012.