| Product | Mindshare (%) |
|---|---|
| Aprimo | 11.3% |
| BrandMuscle | 5.2% |
| Other | 83.5% |
Aprimo is a provider of digital asset management and work management solutions. Its content operations platform provides organizations with a single source of truth to optimize the way they plan, develop, organize, govern, and deliver exceptional brand experiences at scale.
Aprimo’s library of connectors provides integration with the applications teams already use, like Salesforce, Microsoft, Adobe Creative Cloud, and Mail Chimp.
The Aprimo Platform
Digital Asset Management - Aprimo DAM aims to enable organizations to produce higher value content, get content to market faster, enable approved, on-brand omnichannel across channels, and reduce content recreation costs.
Productivity Management - Aprimo Productivity Management supports marketing teams so they can focus on the work that really matters. Plan, work, and execute with agility, get content, campaigns, and experiences to market faster; ensure all in-market activities meet compliance and brand standards, and align marketing with corporate priorities.
Plan & Spend - Aprimo Plan and Spend helps users to accelerate and improve marketing performance by quickly shifting plans, budget, and spend to meet market and customer demands.
Many local businesses can’t execute their localized creative without issues. They mean well, but they turn the brand red into pink, they use an outdated logo from the mid-90s, and use their own photography instead of compliant creative.
The BrandBuilder Marketing Suite solves these problems with an all-in-one solution for funding, creating, and executing on-brand local marketing campaigns with simplicity, speed and accuracy. BrandBuilder guides you step-by-step, from managing funding for your programs, creating corporate-compliant digital or traditional collateral, and providing turnkey execution of integrated marketing campaigns. We give you the tools to measure and optimize local marketing activities from start to finish.
BrandBuilder lets you rest easy knowing that your local marketing efforts will be done right. Use the links above to explore BrandMuscle's local marketing solutions.
We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
