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AppInsights vs Splunk Cloud Platform comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AppInsights
Ranking in Data Visualization
41st
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Splunk Cloud Platform
Ranking in Data Visualization
3rd
Average Rating
8.4
Reviews Sentiment
5.6
Number of Reviews
111
Ranking in other categories
IT Alerting and Incident Management (3rd)
 

Mindshare comparison

As of September 2026, in the Data Visualization category, the mindshare of AppInsights is 0.6%, up from 0.3% compared to the previous year. The mindshare of Splunk Cloud Platform is 1.1%, up from 1.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Mindshare Distribution
ProductMindshare (%)
Splunk Cloud Platform1.1%
AppInsights0.6%
Other98.3%
Data Visualization
 

Featured Reviews

Karen Trinidad - PeerSpot reviewer
Jr data engineer at a healthcare company with 10,001+ employees
Cost-efficient, good analytics, and stable
Since our application is hosted in the cloud, there is no need for installation. I can simply access the portal and navigate to App Insights for easy access. I give the initial setup a ten out of ten. The deployment took approximately 24 hours to complete due to the large amount of data that had to be transferred. We had about fifteen people involved in the configuration, with two main people taking the lead and the rest on standby in case something happened.
reviewer2805510 - PeerSpot reviewer
Partner Account Manager at a wholesaler/distributor with 51-200 employees
Unified log analytics has transformed security monitoring and cuts breach detection to minutes
Splunk Cloud Platform has areas for improvement, including the fact that it is obviously an enterprise tool and can be expensive, which is the biggest complaint I have noted. Costs can rise due to high data ingestion and long retention periods, along with a complex licensing structure that makes pricing difficult to predict as usage grows, especially since more systems send logs. There are also performance concerns at scale where users have reported slower searches and expensive long-term storage needs, particularly in multi-terabyte environments. Additionally, operational complexity exists as enterprises still need to do data onboarding, create dashboards, handle retention policies, access control, and performance tuning. These are the three key areas of improvement I have identified.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of the solution is analytics."
"As a certified Splunk Architect, I consider Splunk the best solution when comparing it with competitors including Elastic, Sumo Logic, Datadog, and Microsoft."
"The most valuable feature is we don't have to deal with any back-end server maintenance because the solution is cloud-based."
"The product's deployment phase was easy."
"Splunk Cloud Platform has positively impacted my organization by providing accessibility to data and the speed at which we can access that data and troubleshoot."
"What I like about Splunk Cloud Platform is the easy reading of the dashboards and finding the data, which brought me the biggest benefits."
"It's made searching for data easier. Users like it. We're still in the migration process, but overall, it's a lot easier to use."
"The log search capabilities are very good."
"Splunk Cloud's most valuable features are log aggregations, dashboarding, business management, reporting, and business controls. Additionally, it has awesome indexing and the solution is always improving"
 

Cons

"The UI of the solution is not user-friendly and has room for improvement."
"The pricing model makes the product costly."
"Some of the implementation is challenging. They're not very proxy-aware."
"We're interested in learning more about the new AI features, especially the natural language to SPL conversion."
"However, I think its accuracy and reliability of output are not very good right now."
"The training models can only be accessed for 30 days, even if it is paid training."
"From my experience with Splunk Cloud Platform, the accuracy and reliability of output are relatively low when creating SPL and using it to find trends within the ingested data."
"The disadvantage of Splunk Cloud Platform is that its integration process should be improved."
"To be honest, I don't think it's beginner-friendly. It takes time and multiple meetings to actually understand how to create different types of alerts or how to search for them."
 

Pricing and Cost Advice

"The solution is cost-efficient and I give it an eight out of ten."
"As far as the pricing goes, it was what was expected. It is a premium product. There were no surprises there."
"We were involved in the renewal process, and our organization does reviews of all our partnerships that we have every two to three years to ensure they are meeting our needs, there isn't a better solution out there, and we won't save money by going somewhere else."
"The certifications are costly."
"The cost of the Splunk Cloud Platform is high, and in addition to the standard licensing fee, we also have a premium support fee."
"I do not know what that is anymore. I have not been involved with that for a couple of years, but I know we are paying a lot."
"The pricing was negotiated through Trustwave and for our first contract in three years, we got a good deal."
"Splunk is a bit more expensive than some solutions, but customers can derive more value from it due to the features it has."
"I do not personally deal with that side, but from discussions, I know that it is one of the more expensive tools. I do not have anything to compare it with."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
16%
Construction Company
9%
Outsourcing Company
9%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise17
Large Enterprise79
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Splunk Cloud Platform?
Splunk Cloud Platform is a Gartner leading product. Splunk is superior in comparison with any other SIEM.
What needs improvement with Splunk Cloud Platform?
There is always room for improvement. Splunk can improve because it is a very expensive product. Because of the cost, we do not have as many skilled resources for Splunk, which makes it very diffic...
What is your primary use case for Splunk Cloud Platform?
I was a consumer using Splunk Cloud Platform at that time. I have been familiar with Splunk Cloud Platform. I was a user of Splunk Cloud Platform and a customer also.
 

Overview

 

Sample Customers

Swisscom , Telstra, ADP, COMCAST BUSINESS, Copper
Mindtouch
Find out what your peers are saying about Salesforce, Splunk, SAP and others in Data Visualization. Updated: September 2026.
913,806 professionals have used our research since 2012.