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AppInsights vs Splunk Cloud Platform comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

AppInsights
Ranking in Data Visualization
49th
Average Rating
8.0
Reviews Sentiment
7.2
Number of Reviews
1
Ranking in other categories
No ranking in other categories
Splunk Cloud Platform
Ranking in Data Visualization
2nd
Average Rating
8.4
Reviews Sentiment
5.7
Number of Reviews
81
Ranking in other categories
IT Alerting and Incident Management (2nd)
 

Mindshare comparison

As of May 2026, in the Data Visualization category, the mindshare of AppInsights is 0.5%, up from 0.3% compared to the previous year. The mindshare of Splunk Cloud Platform is 1.0%, up from 0.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Visualization Mindshare Distribution
ProductMindshare (%)
Splunk Cloud Platform1.0%
AppInsights0.5%
Other98.5%
Data Visualization
 

Featured Reviews

Karen Trinidad - PeerSpot reviewer
Jr data engineer at a healthcare company with 10,001+ employees
Cost-efficient, good analytics, and stable
Since our application is hosted in the cloud, there is no need for installation. I can simply access the portal and navigate to App Insights for easy access. I give the initial setup a ten out of ten. The deployment took approximately 24 hours to complete due to the large amount of data that had to be transferred. We had about fifteen people involved in the configuration, with two main people taking the lead and the rest on standby in case something happened.
reviewer2805510 - PeerSpot reviewer
Partner Account Manager at a wholesaler/distributor with 51-200 employees
Unified log analytics has transformed security monitoring and cuts breach detection to minutes
Splunk Cloud Platform has areas for improvement, including the fact that it is obviously an enterprise tool and can be expensive, which is the biggest complaint I have noted. Costs can rise due to high data ingestion and long retention periods, along with a complex licensing structure that makes pricing difficult to predict as usage grows, especially since more systems send logs. There are also performance concerns at scale where users have reported slower searches and expensive long-term storage needs, particularly in multi-terabyte environments. Additionally, operational complexity exists as enterprises still need to do data onboarding, create dashboards, handle retention policies, access control, and performance tuning. These are the three key areas of improvement I have identified.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of the solution is analytics."
"The data management and instant search features are the most valuable ones for us, as they allow us to instantly retrieve information needed for reports and security compliance."
"The most valuable feature of Splunk Cloud Platform is the alerting feature."
"Splunk Cloud Platform's search capabilities are quite effective in uncovering operational insights."
"The ability to correlate data and then present it in a meaningful and valuable way is crucial."
"As a certified Splunk Architect, I consider Splunk the best solution when comparing it with competitors including Elastic, Sumo Logic, Datadog, and Microsoft."
"The best features of Splunk Cloud Platform include its powerful analytics and intuitive user interface, and I particularly appreciate how it simplifies complex data operations."
"Their promise to users is scalability and availability."
"Overall, I find that Splunk is pretty good; it is a very mature product and I can see that compared to when I used it five years ago as an end-user, they have been improving in every way."
 

Cons

"The UI of the solution is not user-friendly and has room for improvement."
"The only thing that is missing from Splunk Cloud is the command-line interface."
"They can streamline the process of creating custom apps."
"In the case of knowledge objects, even a Splunk admin does not have access to delete them. If we want to remove a knowledge object, we need to contact Splunk support and raise a case. After that, they delete it. They should give us access to delete knowledge objects."
"It needs to mature; it's just getting established in the industry on a wider scale."
"In my opinion, there isn't much to improve in Splunk Cloud Platform, but one suggestion would be to integrate AI or provide a more graphical query builder to reduce the learning curve for new users wanting to learn SPL."
"The support from the Splunk team is generally good, but sometimes, there's a lack of coordination between our account reps and the hands-on technical people. This misalignment can lead to issues with getting what we need done and what is happening."
"When one of my customers needs an app, and I am able to find that app on the Splunk base, I have to create a ticket and wait for five days for them to download the app into the cloud environment. That is probably one of the main things. It is painful because I have to wait to get that app in the cloud."
"First-time users may struggle with the user interface. When I first used Splunk, I entered my username and password. After that, we get a dashboard on the left side with apps. At the top, you can click the gear icon to view the settings. Within those settings, there's a distributed console option with several settings. It's a bit overwhelming for a beginner. The user knows what they want and can search for it in the search bar. If I see several apps, my first instinct is to scroll down to find the app, or perhaps you will find that search and report. That bugged me when I was learning."
 

Pricing and Cost Advice

"The solution is cost-efficient and I give it an eight out of ten."
"As far as the pricing goes, it was what was expected. It is a premium product. There were no surprises there."
"Splunk Cloud Platform is more expensive than some of its competitors, but it offers a wider range of features."
"I am familiar with the pricing and licensing model a little bit. I am not sure about the particulars of the actual price that we have, but I do like the idea of going towards a more CPU-based approach rather than the ingest approach because it allows us the ability to ingest more data if we need it."
"Currently, we have the ingest-based license. They are offering SVC-based licenses as well, but I am not a fan of SVC-based licensing. At the end of the day, I want to predict my budget and how much I am going to pay to the vendor so that I can plan my yearly budget."
"I do not have much idea. We previously used 1 GB at the cost of $600. Both on-prem and cloud licenses have the same price. There is no difference. It did not impact the cost because the costs of the on-prem license and the cloud license are the same. We did not have any issues with that. Overall, its price is reasonable."
"The lack of transparency around the SVC licensing makes it difficult to explain the costs to our clients."
"Splunk is a bit more expensive than some solutions, but customers can derive more value from it due to the features it has."
"Splunk Cloud Platform fell within our budget so we pulled the trigger and implemented it."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
19%
Computer Software Company
12%
Construction Company
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business31
Midsize Enterprise14
Large Enterprise55
 

Questions from the Community

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What is your experience regarding pricing and costs for Splunk Cloud Platform?
Related to the pricing factor, I think it is slightly on the costlier side, but I wouldn't know much because I'm not on the management side. My organization divides developers and management, so we...
What needs improvement with Splunk Cloud Platform?
Splunk Cloud Platform is almost a nine out of ten, but the main improvement point is the user manual. Recently, we got stuck somewhere in an error, but because of the less documentation available i...
What is your primary use case for Splunk Cloud Platform?
Splunk Cloud Platform is used to monitor everything, as we have multiple applications from which we get multiple data and multiple logs. We centralized our logging system, centralized our APIs, and...
 

Overview

 

Sample Customers

Swisscom , Telstra, ADP, COMCAST BUSINESS, Copper
Mindtouch
Find out what your peers are saying about Salesforce, Splunk, Apache and others in Data Visualization. Updated: April 2026.
893,221 professionals have used our research since 2012.