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Adobe Target vs Amazon Textract comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Adobe Target
Average Rating
7.8
Number of Reviews
19
Ranking in other categories
Personalization Engines (1st)
Amazon Textract
Average Rating
7.2
Reviews Sentiment
6.1
Number of Reviews
4
Ranking in other categories
Intelligent Document Processing (IDP) (11th)
 

Mindshare comparison

Adobe Target and Amazon Textract aren’t in the same category and serve different purposes. Adobe Target is designed for Personalization Engines and holds a mindshare of 10.9%, down 29.6% compared to last year.
Amazon Textract, on the other hand, focuses on Intelligent Document Processing (IDP), holds 4.4% mindshare, up 2.7% since last year.
Personalization Engines Market Share Distribution
ProductMarket Share (%)
Adobe Target10.9%
SAS Customer Intelligence 36018.5%
Monetate Intelligent Personalization Engine10.3%
Other60.3%
Personalization Engines
Intelligent Document Processing (IDP) Market Share Distribution
ProductMarket Share (%)
Amazon Textract4.4%
ABBYY Vantage12.4%
UiPath Document Understanding11.0%
Other72.2%
Intelligent Document Processing (IDP)
 

Featured Reviews

Nitish Lamba - PeerSpot reviewer
Allows for precise targeting based on user location, enabling campaigns specific to regions but documentation could be more comprehensive
There is room for improvement in the way Adobe Target handles single-page applications. Single Page Applications Handling --------------------------------- If they want to handle single-page applications, they should not require website owners or their developers to implement additional functionalities for it to work. There should be a built-in solution within the tool itself. Currently, they ask for changes like sending trigger views for each page (e.g., product landing page and product details page) to make single-page applications work. This approach creates double effort—one on their end and one on the website owner’s end. Adobe Target should provide more comprehensive options within the tool to handle these situations efficiently. Documentation and Recommendations --------------------------------- Regarding recommendations, the way they are configured in Adobe Target is not very well-explained. Only developers can create recommendations effectively. Business users won't be able to do so efficiently just by reading the documentation. The documentation is very general and superficial; it doesn't go in-depth. Improving the documentation to make it more detailed and accessible for all users would be beneficial.
SomdipRoy - PeerSpot reviewer
Have faced limitations due to integration complexity but have processed documents efficiently and reduced manual effort
Bedrock is basically a framework that can manage multiple large language models. Another useful tool is Amazon Textract which extracts text from documents. It helps with compliance because Amazon Textract itself doesn't store anything. When hundreds of documents are uploaded in an S3 bucket, the S3 bucket will store the documents, but Amazon Textract itself doesn't store anything. It pulls the contents of the documents and then passes them on to the next system, making it compliant. It helps in a great way by reducing the load on LLM and reducing the cost.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features in Target are creating activities, rules, extensions, and workspaces for data analysis."
"Adobe Target has a user-friendly interface, which makes it easy to use."
"Additionally, Adobe Target offers features like multi-variation testing, automated personalization, and recommendations, which are particularly beneficial for e-commerce websites. Integration with other Adobe tools like AEM and Adobe Audience Manager further enhances its capabilities in audience segmentation and analytics for retargeting strategies."
"The most valuable features of the solution are automated personalization, AI, and machine learning algorithms."
"I find Adobe Target very good for long optimization tests. After testing, it tells you which version is the winner and what improvements can be made. This gives me the confidence to provide a better customer experience by adopting the winning version of the page I'm testing."
"There's a full dashboard created for you to define what you want to personalize and how you want to display it. There is a categorization between the audience experiences and recommendations, where you can easily write your own criteria."
"It is beneficial for personalizing user experiences and making recommendations in e-commerce contexts."
"With Adobe Target, I can replace existing content with new or enhanced content, such as pop-ups, banners, or buttons. AB testing functionality in Adobe Target helps us gradually introduce potential offers or content variations to a portion of our audience. We monitor the interactions and gradually increase the exposure if the results are positive."
"In a project, I integrated Amazon Textract with Bedrock and passed the extracted document text to the LLM using Bedrock."
"The support is actually very good; I've worked with Azure and Oracle Cloud Infrastructure, but compared to the others, AWS support is excellent."
"With the help of Amazon Textract, we are reducing labor and manpower because with just one API call, we can get all the extracted information with its coordinates."
"Amazon Textract is superior because it has features that allow you to use analytics or intelligent automation with the OCR; it will automatically identify key and value pairs, so you can use the data easily."
"Amazon Textract was easy to use."
"Amazon Textract is superior because it has features that allow you to use analytics or intelligent automation with the OCR; it will automatically identify key and value pairs, so you can use the data easily."
 

Cons

"The user interface for the form-based composer is slow, and the loading time is not optimized."
"Sometimes, the campaigns I create in Adobe Target don't work for unknown reasons. When this happens, I must start over from scratch to fix it, even if I use the same setup. This issue can be frustrating because the activities should work but don't display content on the page when it loads."
"For modeling purposes, we use a different platform as Adobe Target doesn't offer custom machine learning model building."
"The product is expensive for small-scale businesses. This particular area needs improvement."
"There's room for improvement in Adobe Target, especially when simultaneously implementing the same activity across multiple websites. Currently, we can only run one activity per page, which can be limiting. Also, running various activities concurrently or executing near-real-time use cases can be complex and challenging with Adobe Target."
"The solution currently lacks more personalization through the server side."
"There is room for improvement in the way Adobe Target handles single-page applications."
"Adobe Target can improve its reporting and dashboard creation."
"Some easy integration with other systems could be improved."
"Sometimes the tabular data does not process properly for complex tabular structures or complex tables."
"They should provide an offline solution because in many areas in India and outside, there are clients facing Internet issues."
"Some easy integration with other systems could be improved."
"They should provide an offline solution because in many areas in India and outside, there are clients facing Internet issues."
"The product has not given correct results for me. It was not accurate, especially with handwritten items and documents with pencil marks, which Amazon Textract failed to identify correctly."
 

Pricing and Cost Advice

"There's no fixed price with Adobe; it depends on negotiations and business arrangements."
"All Adobe products are a little bit on the higher side."
"The solution is expensive."
"The pricing of Adobe Target depends on the perspective. It can be deemed as fair from a business perspective but it might be expensive for individuals."
"It has a high cost, so it is not a product that everyone can afford."
"The solution's pricing is reasonable."
"Adobe Target Premium is an advanced version, which is more expensive than the Adobe Standard."
"The product is expensive."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
25%
Retailer
10%
Manufacturing Company
9%
Computer Software Company
9%
Financial Services Firm
38%
Computer Software Company
9%
Manufacturing Company
7%
Government
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise3
Large Enterprise12
No data available
 

Questions from the Community

What needs improvement with Adobe Target?
The customer support team is very slow in responding to queries. If the support team could be quicker in responding, it would be much improved. Sometimes the system slows down, and we need to move ...
What is your primary use case for Adobe Target?
I use Adobe Target primarily for creating A/B tests and doing personalization.
What advice do you have for others considering Adobe Target?
Adobe Target is the simplest tool for A/B testing. The user interface is very easy to use, and it is self-explanatory. Just go and start by looking into the documentation provided on the Adobe site...
What is your experience regarding pricing and costs for Amazon Textract?
I did not think about the cost that much because we have to fulfill the customer's requirement. Whatever they demand, we do not think about cost at first. Whatever the cost involved, we will pay fo...
What needs improvement with Amazon Textract?
The main benefit of using Amazon Textract needs improvement, specifically when we extract the tabular data, it is very complicated to get its coordinate functions. We get the coordinates for child ...
What is your primary use case for Amazon Textract?
There was a use case for the healthcare domain where we have to process dental claims and EOB documents. For that document, we have to extract the information in the structured tabular format as we...
 

Also Known As

Episerver Personalization
No data available
 

Overview

 

Sample Customers

Philips, Swisscom, Progrexion
Cambia, Change Healthcare, ClearDATA