Adobe Experience Manager vs Drupal vs Kentico comparison

Read 37 Drupal reviews

1,320 Views
911 Comparison Views

95% willing to recommend

Kentico

Read 2 Kentico reviews

359 Views
276 Comparison Views

100% willing to recommend

Adobe Experience Manager

Kentico

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Executive Summary

We performed a comparison between Adobe Experience Manager, Drupal, and Kentico based on real PeerSpot user reviews.

Find out what your peers are saying about Microsoft, Wordpress, Adobe and others in Web Content Management.

To learn more, read our detailed Web Content Management Report (Updated: September 2025).

Web Content Management

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Helped 868,288 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the Web Content Management category, the mindshare of Adobe Experience Manager is 10.8%, down from 12.3% compared to the previous year. The mindshare of Drupal is 5.9%, down from 6.6% compared to the previous year. The mindshare of Kentico is 1.7%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Content Management Market Share Distribution
Product	Market Share (%)
Adobe Experience Manager	10.8%
Drupal	5.9%
Kentico	1.7%
Other	81.6%

Web Content Management

Featured Reviews

Thomas Becker

Managing Partner(Austria) at a integrator with 11-50 employees

Impressive integration of customer behavior with an easy setup and okay support

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

A good product that helps me to manage complex digital solutions

it_user982032

Owner at a tech services company with 51-200 employees

My advice to others would be that Drupal is not only a CMS, you need to learn the Drupal fundamentals before to start the project. Drupal is a handy tool whenever you work on a digital infrastructure broad project and not only a simple website. So if you have a big project, you can use Drupal. But if you have a small website, like a blog or simple website, my advice would be not to use Drupal, because Drupal is too complex and the cost to maintain the platform can be too high, related to the value of your website, for example. If you have a website with a big product catalog, for example, in many languages and in many countries in the world, then Drupal is good. But if you have a simple website, like a portfolio or five page-website, you can use many other technologies that'd be simple to maintain and implement. On a scale from one to 10, I will rate Drupal an eight. In the next release, I would like to see basic page buttons and better integration with the analytics platform. A drag and drop function to create simple pages will also be handy. For example, if a customer wants to create a landing page, it should be easy for him or her to do so. I would also like to see better translation management.

Flexible, offers helpful web templates, and has good connectivity with third-party applications

reviewer1384113

President at a tech services company with 501-1,000 employees

Kentico is one of the top solutions on the magic quadrant. Currently, all of the development that we do, we hard-code ourselves. We don't use local development frameworks for other systems. We are looking to expand our use of Kentico by adding no-code or low-code products for rapid development. My advice for anybody who is implementing Kentico is that if they are transitioning into it then be sure to use a phased approach. Don't try to migrate everything right away. I suggest doing it over time and become familiar with the system. If it is only one site then it will not be too difficult, but normally, there are multiple sites. I would rate this solution an eight out of ten.

More Adobe Experience Manager pros

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."

"The most valuable features of Adobe Experience Manager include its capability to manage content and create reusable fragments."

"I've used several CMS tools, but Adobe Experience Manager is feature-rich, especially for web security and content management. It's more efficient to manage content on Adobe Experience Manager, and you can do a lot with it, such as updating content at any time, and on any platform, even from mobile or tablet. Adobe Experience Manager is still getting updated daily, and it's the best CMS tool in the market for me. I like that you can manage assets in Adobe Experience Manager. I also like that the solution has an analytics dashboard that shows you where the traffic comes from, how many clicks come from a specific location, the number of clicks and impressions, etc. Adobe Experience Manager can be accessed by other teams, for example, the digital media department of my company, so the solution can be used and updated per each team's requirement. Adobe Experience Manager is more than just a web developer tool, as it also allows visibility tracking and has other uses. I also like that the GUI for Adobe Experience Manager is straightforward and catchy. It has separate folders and icons, so using Adobe Experience Manager isn't tough. The solution is straightforward to use and handle."

"The integration of customer behavior and website setup is impressive."

"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."

"Adobe Experience Manager is pretty stable."

"I like the profiling and segmentation."

"We use a part of the solution called Acquia. The personalization portion of this is the most valuable aspect fo the solution."

"You can build websites on it very quickly."

"The feature I find most valuable is that Drupal is a framework and not only a CMS."

"It is good for big projects."

"The most valuable features are its integration capabilities and advanced marketing suite."

"I would say they have a modern, flexible, agile content management system."

Cons

"The licensing model is opaque, and technical support could be improved, especially for smaller companies."

"Adobe Experience Manager's pricing could be improved."

"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."

"Many people complain about the price as it's one of the most expensive tools."

"A little bit of background knowledge of coding and website structure is required."

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."

"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."

"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."

More Adobe Experience Manager cons

"I think the support needs to improve, as well as the integration with tracking and analytics systems."

"It is a little bit simplified."

"The user experience in designing layouts should be much easier or much more helpful."

"Digital experience features like target, segmentation, and campaign management have a long way to go."

"This product needs an out of the box Intranet/Extranet Solution."

"They don't have a lot of libraries, which is something that they can improve on."

Pricing and Cost Advice

"It's really costly."

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"I would like to see better pricing."

"The licensing fees are probably about $100,000 USD per year."

See which vendors are best for you

Use our free recommendation engine to learn which Web Content Management solutions are best for your needs.

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Comparison Review

it_user8925

Developer with 51-200 employees

Aug 23, 2013

Jive vs Sharepoint vs Drupal Commons

At Mediacurrent we often get requests to compare Drupal to other platforms used for intranet sites and social business platforms (like https://dev.twitter.com/ for example). This is often referred to as “Social Business Software”, which has grown in popularity in recent years. I decided to do a…

What do you like most about Adobe Experience Manager?

Top Industries

By visitors reading reviews

Financial Services Firm

18%

Computer Software Company

13%

Manufacturing Company

Retailer

Government

16%

Manufacturing Company

12%

Financial Services Firm

12%

Computer Software Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	14

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	13
Large Enterprise	11

No data available

Questions from the Community

It is easy to learn. You don't need to be an advanced Java developer.

What needs improvement with Adobe Experience Manager?

Improvements could be made, though it's difficult to pinpoint because Adobe Experience Manager has been part of my wo...

What is your primary use case for Adobe Experience Manager?

I am on the Digital Asset Management team and we coordinate projects through Workfront, tracking assets through Workf...

Does Kentico provide good options for marketing?

Ask a question

Earn 20 points

Absolutely! I can't stress enough how important marketing is for the digital experience you're giving to customers. I...

What is the content management system of Kentico like?

In my experience, Kentico has been a very flexible and easy-to-use content management system. Keep in mind that we ha...

What do you use Kentico for?

Hello, I think Kentico will serve you well as a digital experience platform and especially for commerce purposes. We ...

OpenText Content Management vs Adobe Experience Manager

Comparisons

Compared 8% of the time

Liferay Digital Experience Platform vs Adobe Experience Manager

Compared 6% of the time

Oracle Content Management vs Adobe Experience Manager

Compared 6% of the time

OpenText Web CMS vs Adobe Experience Manager

Compared 6% of the time

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SharePoint vs Drupal

Compared 24% of the time

Liferay Digital Experience Platform vs Drupal

Compared 18% of the time

WordPress Business-Enterprise vs Drupal

Compared 11% of the time

Atlassian Confluence vs Drupal

Compared 8% of the time

Ibexa DXP vs Drupal

Compared 8% of the time

More Drupal Competitors

WordPress Business-Enterprise vs Kentico

Compared 35% of the time

Sitecore Experience Manager vs Kentico

Compared 32% of the time

More Kentico Competitors

Product Reports

Adobe Experience Manager

Download Adobe Experience Manager product report

Download Drupal product report

Web Content Management

Download Kentico product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

Drupal is an open source content management platform powering millions of websites and applications

Kentico is a high-quality digital experience platform that allows companies and organizations to reach customers across different channels through its content management, digital marketing, and e-commerce features. Kentico offers easy-to-use applications that allow even beginners to create a working DXP that will benefit their organization as well as the users on their platform. Kentico also provides a way for companies to track the satisfaction of their customers through a detailed customer data platform that is fully compliant with GDPR, CCPA, and other data regulations. Companies can receive insight into different target groups within their customer base. This top-quality feature of Kentico helps businesses to adapt to the needs of their customers and make their DX more successful.

Kentico Features

Kentico’s value-added features include:

Content management: Page builder, option for structured content, digital asset management, multilingual content, workflows and versioning, multi-site management.
Digital marketing: Kentico offers companies a variety of features regarding the creation of successful digital marketing for their brands, ensuring the vast reach of their content. Features in this category include market automation and personalization, content management, email marketing, social marketing, recommendations, search, form builder, and SEO optimization.
Digital commerce: Shopping cart and checkout process, payment and shipping options, promotion and discounts, product information management and multi-store management, and commerce integration. To provide you with the ability to reach an international client base, Kentico also offers multilingual shopping.
Customer data: An efficient digital experience platform should be able to provide companies with the ability to track and analyze customer data to be able to act accordingly and improve its services to benefit clients. Kentico offers features that include contact management, segmentation, activity tracking, lead scoring, personas, and data protection, to ensure that the DXP complies with all data protection regulations.
Analytics: Kentico also offers features like A/B testing, web analytics, and reporting, to provide companies with data about performance of the DXP.
Platform: Headless API, deployment tools, MVC development, and cloud deployment help businesses build and maintain their digital experience platforms.
Integrations: There are various integration features that this DXP provides for its clients, including out-of-the-box integrations, translation management, and integration bus.

Kentico Benefits

The Kentico digital experience platform offers its users the following benefits:

Easy content management
Ability to maximize ROI
Option to launch a DXP with low to no code
Digital experience maturity
Solutions for multichannel marketing

Reviews from Real Users

Kentico is a modern, flexible and agile content management system, according to the President at a tech services company that uses the DXP for UI and website development.

Kentico

Sample Customers

Metra

BMJ, The Economist, New Republic, SpaceX, Lush, Danone, Tesla Motors, Peugeot, Stanford Law, Harvard, Oxford University, MIT Media Lab, The Beatles, MTV UK, The Weather Channel, NBC, BBC, grammy.com, Mus_e du Louvre, Whitehouse.gov, London.gov.uk, Gouvernment.fr, New Zealand Government, The Prince of Wales, British Council, NYC Metropolitan Transport Authority, Gatwick Obviously

Gibson Musical Instruments, Mazda, Segway, Twinings, Ingram Micro, Allergan, Kingspan

Web Content Management